- Consultancy to varied brands across apparel, readymade garments and home furnishings - Work on a project basis and am involved in the entire process from brand ideation to name development, product and styling inputs, positioning and also building a presence in the marketplace. - Handled projects for apparel brands like 109F right from conceptualising their customer relationship program through a quarterly newsletter to training their sales staff to improve overall retail experiences in store.

- Introduced the Designer Bed Linen– Ebony and Ivory, Sabyasachi and Tao.- Instrumental in creating a marketing strategy for the Shirting and Suiting Brand for Bombay Dyeing with a high fashion campaign using John Abraham.- Distinction of acquiring growth in the school uniforms business through a strong marketing thrust.- Worked towards proper media implementation of advertising campaigns to a tune of Rs 15 crores; the company emerged as one of the top 5 Companies in India’s Most Trusted Brands Survey.- Successfully functioned as a part of the team in organising and marketing Gladrags contests.- Merit Voted the Best Retailer by Images Business of Fashion.- Won the Elle Fashion Awards for Best Bed and Bath Brand.- Attained Superbrand in Bed and Bath category

- Opening of exclusive stores of Tamarind. In a period of 4 months, we had opened 18 stores in major areas like Delhi, Bangalore, Hyderabad, Mumbai, Kerala, Gujarat, Rajasthan etc.- Presenting the complete 3 year sales plan and budget , including a rollout plan for appointment of 2000 MBO’s , Shop-In-Shop (S-I-S) and exclusive stores to the management & finalisation of the image and positioning of the brand against competition was my major responsibility- Finalising the product mix and introducing new styles and products; keeping market feedback and trends in mind and deciding on production quantities.

- Launched the Mentor T-shirts in a very competitive market and establishment of shop in shop.- Vital role in the negotiation with large stores for bulk orders and creating exclusive collections for a few stores.- Set-up the distribution of the product and coordinated with the branch offices in other cities.- Acquired a growth of over 175% in 18 months.

- Managed an export range of Home furnishings and launched diverse ranges in innovative fabrics and developed designs and color palettes for international markets -Successfully enhanced the production capacity by 65% within a span of 14 months.- Imparted training to the existing factories and staff to deliver quality production.- Effectively implemented “Acceptable Quality Levels” as per international norms.

- Establishing the marketing structure and positioning Ted Lapidus in the market.- Carrying out the negotiations and finalisation of exclusive boutiques for Ted Lapidus at Bombay, Delhi & Jaipur.- Setting-up the sales and production targets and coordinating for the production of the complete product line from the factories involving T-shirts, Shirts, Trousers and Denims. - Fixing the yearly sales and expense budgets and monitoring them every quarter.- Setting-up the all India network of dealers and appointment of marketing staff at Mumbai, Delhi, Karnataka, Kerala and Tamil Nadu.

- Handling the functions pertaining to the launching of a specialised designer range of denims and casual wear throughout India- Just 4 Fun (J4F)- first brand with overdyed/ coloured designer jeans in men's and ladies' fits and the product was number one in sales at Shoppers Stop and other fashionable stores.- Functioning as an owner and entrepreneur for J4F and handling all financial, production, designing and marketing activities and services- Introduced a special range of kid’s jeans under the label J4F Devils along with shirts in matching styles.- Distinction of winning the CMAI award for best Ladies wear range of the year.

- Setting-up a chain of garment stores in India with common décor, signages and merchandise; a pioneering project attempted in India. - Finalising the product mix, regular promotional offers and contests; highlighting displays of the latest collections- a well-planned exercise decided at the Head Office level and implemented at all stores regularly.- Successfully established 15 stores throughout India in Mumbai, New Delhi, Chennai, Ahmedabad, Calcutta, Bangalore, Jaipur and Patna in 3 years.- Prepared the complete stocking system, accounting system and dispatch in Mumbai.- Relaunched of UFO denims, designing the same and giving the product a unique positioning in the denim market.- Distinction of creating a distinct designer range of denims and casual wear to make a huge impact in the market

- Overseeing the marketing of the Flying Machine Jeans and handling the designing of complete product range of jeans and casual trousers as per the market studies and feedback from trade and consumers.- Distinction of developing the 1st brand to launch female jeans in India; possessed the largest distribution network.- Proved instrumental in ensuring that brand was the best selling premium brand throughout the country.

- Conceptualised & launched Smash T-Shirts-the first branded casual 100 % knitwear product in India backed by advertising.- Marked an increase in the export business by 85%.- Visited Norway, Denmark, Finland, Sweden and London to show their collection and book orders with buyers like Hennes Mauritz, Seppala, N.K.Ahlen, Ellos and Otto Versand.