Bob Nelson

Bob Nelson Email and Phone Number

Content Creator | Content Strategy Consultant @
Bob Nelson's Location
San Jose, California, United States, United States
Bob Nelson's Contact Details
About Bob Nelson

Throughout my 25+ year career as a marketing communications and public relations professional, I have overseen a variety of projects, including press and analyst relations, executive media training, global product launch planning, and corporate editorial calendar management. However, the most rewarding experiences have always been related to writing. I thoroughly enjoy engaging with experts, interviewing them on various topics, and then crafting their messages into compelling stories that resonate with any target audience. For me, there's nothing more gratifying than when a client reads my work and says, "You nailed it." That feeling never gets old!I’m from the Bay Area and worked in Silicon Valley for most of my career. However, in 2023, my wife and I moved to Chile. Thanks to broadband satellite internet service, I can easily connect with my clients in the U.S. and Europe in real time, regardless of the time difference. I also travel back to the U.S. every quarter to meet with clients, friends, and family.

Bob Nelson's Current Company Details
REN Marketing Communications

Ren Marketing Communications

Content Creator | Content Strategy Consultant
Bob Nelson Work Experience Details
  • Ren Marketing Communications
    President
    Ren Marketing Communications Dec 2021 - Present
    My content creation and strategy consultancy. I've worked with a variety of high-tech companies, including ARM, Cadence Design Systems, HPCC Systems, Lattice Semiconductor, Qualcomm, Renesas, SpringML, Toshiba America, and others. Extensive experience developing marketing content on a range of topics, including semiconductors, big data, AI, ADAS/automotive, cyber security, industrial automation, communications, and consumer tech. I also help clients design and implement strategies to ensure their content is reaching the right audience
  • Lattice Semiconductor
    Director Corporate Marketing
    Lattice Semiconductor Mar 2019 - Nov 2021
    Hillsboro, Oregon, Us
    During my tenure, I led the global media launch of Lattice's Avant technology platform and managed marketing communications and PR in support of management's aggressive new product release schedule. - Oversaw development of all corporate marketing content: press releases, blogs, white papers, direct emails, social media posts, and video scripts. Wrote content personally and edited content from external contractors. - Led media and analyst relations in support of aggressive product launch schedule (two major launches per quarter). - Generated dynamic marketing content and communication tools for product launch campaigns (presentations, infographics, videos). - Spearheaded executive analyst relations efforts, including quarterly briefings between CEO and CMO with top industry analysts. - Led external PR agencies and junior team members in multiple regions to deliver impactful award, industry event, speaking, and editorial outreach programs. - Supervised and directed internal PR teams and external PR agencies in North America, Asia, and EMEA. - Developed corporate style guide for all corporate marketing content.
  • Ren Marketing Communications
    President
    Ren Marketing Communications Sep 2017 - Feb 2019
    My clients included Lattice Semiconductor, ARM, and SpringML.
  • Voce Communications
    Sr. Vice President
    Voce Communications Jun 2012 - Aug 2017
    San Jose, Ca, Us
    I served as the lead for the agency's semiconductor business, where I secured account wins with Lattice Semiconductor, SanDisk (now Western Digital), and Synaptics. I also wrote content for Palo Alto Networks, a top cybersecurity company, and its threat research team, Unit 42. - Led the agency's semiconductor PR practice, including new business development. Secured three semiconductor account wins during my tenure. - Primary client contact for semiconductor accounts and managed agency's semiconductor account teams. - Go-to content writer across the agency's tech practice. Wrote a range of marketing materials for clients in the big data platform, consumer, cybersecurity, enterprise computing, semiconductor, and SaaS markets. - Conducted semiconductor 101 training for junior team members.
  • Ren Marketing Communications
    President
    Ren Marketing Communications Dec 2009 - May 2012
    My clients included Cadence Design Systems, Qualcomm, and Toshiba America Electronic Components.
  • Tsantes Consulting Group
    Principal
    Tsantes Consulting Group Feb 2007 - Dec 2009
    San Jose, Ca, Us
    Tsantes Consulting Group exposed me to what it takes to build a new business from the ground up. Working with two other Bay Area PR professionals, we secured four clients and opened an office in Silicon Valley. Sadly, like so many other small companies, the 2008 financial crisis forced us to close the business. - Co-founder of a boutique PR agency. My business development efforts secured account wins with SST Electronics, a leader in NOR flash memory, and Toshiba Electronics America, the semiconductor division of Toshiba.
  • Text 100 (Now Archetype)
    Account Director
    Text 100 (Now Archetype) Apr 2006 - Feb 2007
    The highlight of my time at Text 100 was leading the North American account team during Philips Electronics' global spin-out of its semiconductor business as a new company, NXP Semiconductors. We secured news coverage with major national business media outlets and hosted a local event in San Francisco for Bay Area business and technology press. Served as North America account lead for agency's global account with NXP Semiconductors. Oversaw client's rebranding efforts in North America when Philips Electronics spun out its semiconductor business into NXP Semiconductors. - Managed an 8-person North American account team and represented the agency at client's global marketing summits.
  • Porter Novelli - Advanced Technology Division (Formerly Tsantes & Associates)
    Account Manager
    Porter Novelli - Advanced Technology Division (Formerly Tsantes & Associates) 2000 - 2006
  • Porter Novelli
    Account Supervisor
    Porter Novelli 2000 - 2006
    New York, Ny, Us
  • Diamond Multimedia
    Pr Specialist
    Diamond Multimedia 1996 - 2000

Bob Nelson Education Details

  • Santa Clara University
    Santa Clara University
    English

Frequently Asked Questions about Bob Nelson

What company does Bob Nelson work for?

Bob Nelson works for Ren Marketing Communications

What is Bob Nelson's role at the current company?

Bob Nelson's current role is Content Creator | Content Strategy Consultant.

What is Bob Nelson's email address?

Bob Nelson's email address is bo****@****ons.com

What is Bob Nelson's direct phone number?

Bob Nelson's direct phone number is +140873*****

What schools did Bob Nelson attend?

Bob Nelson attended Santa Clara University.

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