After filling many different roles in the company as a Small Business Manager the former CEO, who is also the company’s owner entrusted me the role of CEO. The main objectives were set as follows: Maintaining steady growth by reaching for new markets, especially securing foreign customers to diversify the company's portfolio. Taking forder steps to just-in-time manufacturing process to decrease the standing debt towards suppliers. Hiring and keeping outstanding workforce, keep employee-turnover in low level and improve operational efficiency of the organisation, regulating factory and office practices, updating overall communication and feedback systems.KEY ACCOMPLISHMENTS:✓ Led business transformation and organisational chalanges to drive overall business growth by 62%.✓ Manage the company's financial by reorganizing the loan portfolio, reduced the overall debt stock by 30%. ✓ Reduced staff turnover rate from 25% in 2016 to under 3% in 2020 by creating employee engagement programs and reorganised the compensation system✓ Maintained employee turnover at 5% or lower for the past 5 years✓ Led the company through the COVID period and the transformation of automotive supply chains

Role created specifically to revitalize existing operations, strategically review policy/procedures impacting negatively on business revenues, develop new opportunities and spearhead expansion initiatives to lead the organizations through the next phase of accelerated growth. Interfaced extensively across all business disciplines – sales and marketing, finance, purchasing and manufacturing; resolved interdepartmental conflicts and operational inefficiencies.KEY ACCOMPLISHMENTS:Organizational Development✓ In just 12 months transformed perceptions of the HR function being “just another department”.✓ Provide oversight and guidance to executive operations, sales managers, team leaders and sales force through the use of proactive forecasting, budgeting, sales analysis and coaching.✓ Introduced strategic alignment gatherings that created a "meeting of minds" between all company managers and key executives. ✓ Lobbied management successfully to conduct regular risk assessments and quality assurance reviews to evaluate compliance requirements and to identify potential gaps in policies, procedures and business processes. Strategic Marketing Planning✓ Instituted complete operational analysis, identified under-performing areas and channelled new information into revamped marketing and business plans.✓ Served as key corporate catalyst for change and established a marketing department to rebuild brand identity and improve customer care.✓ Re-engineered operating/timing disciplines; formalized management review processes.✓ Led web/print development, advertising, marketing collateral and PR initiatives.Specialties: ✓ Market Analysis ✓ Forecasting ✓ Marketing Mapping ✓ Market Research ✓ Process Re-engineering ✓ Revenue & Market Growth ✓ Compensation & Benefits ✓ Cross-functional Communications ✓ Organizational Assessment ✓ Business Analysis ✓ Training & Development Plans ✓ Employee Contracts

Transitioned into a new role as Marketing Manager to build the brand and strengthen company-wide marketing efforts including trade show/conference exhibits, sales collateral, newsletter generation, direct mailings and advertising plans. Member of the strategic planning, new product development and operational excellence teams. KEY ACCOMPLISHMENTS:✓ Achieved 150% the budgeted year one sales goal, which resulted in a substantially increased P & L margin exceeding historical levels.✓ Rapidly developed new business processes and sales campaigns. Process improvement projects have varied from cost/price/contribution margin optimization, account management, customer inquiry turn-around time and trade shows.✓ Won the green light from the management to enact the new initiatives. This has included a new, customer-centric website, public relations, social media, advertising, email marketing, extensive market research and growing the customer database and prospect list from 300 to 4,000 in less than 6 months, 3 months ahead of schedule.✓ Expanded email and promotional campaigns by establishing company's first sustained editorial calendar and formal promotion planning process.Technology snapshot: ✓ Adobe Indesign ✓ GIMP ✓ Photoinsruments ✓ PhotoScape ✓ ACDsee ✓ Google Web Designer ✓ AVS Video Editor ✓ Sony Vegas Studio ✓ WordPress ✓ Joomla ✓ Html ✓ CSS ✓ Google AdWords ✓ Google Analytics ✓ MailMaster ✓ SalesAutopilot ✓ Active Campain ✓ MiniCRM

Selected to reinforce the marketing team in daily marketing activities, deal with incoming customer enquiries and assist the sales force with sales administration tasks. Coordinated the production of a wide range of marketing communications and wrote articles and promotional material for the company.KEY ACCOMPLISHMENTS:✓ Pivotal in increasing revenue by 25 % within 12 months by generating high quality appointments for the senior sales manager.✓ Developed customer database and prospect list from 1 000 to 10 000 within 12 months by researching target industries and customers.✓ Created new corporate website, re-positioned the company’s services and co-ordinated marketing campaigns with sales activities.

Picked out to conduct training sessions and establish criteria for evaluating effectiveness of course activities. Selected and cultivated teaching aids such as multimedia visual tools, computer tutorials and reference works to qualify participants as a Certified Social Security and HR Administrator upon successful completion. Tested trainees to measure progress and evaluate effectiveness of training.KEY ACCOMPLISHMENTS:✓ Achieved 100% pass rate for all students completing formal classroom training in the main social and human resources functions.✓ Educated the participants to deliver a high level of service to both the operational HR team and the wider business and provide administrative support. ✓ Developed interpersonal communication skills of participants to successfully deal with difficult situations.

Asked to design and develop the 1st, 120-hour training program for the Social Security and HR Administration Course launched at Edutus College. Focused on building up training plans, schedules and determining methodology to cover the main social security and human resource functions. Generated course content, teaching materials and learning literature considering the latest up-to-date employment laws and HR functions.The training program contained the following topics:✓ HR Functions ✓ The Employment Act ✓ Job Analysis ✓ Recruitment ✓ Selection ✓ Training Administration ✓ Performance Appraisal

Started as an intern constructing a nationwide database of 490 000 clients in fewer than 12 months and coordinated several overlapping regional databases. Prepared and processed employee documents. Worked closely with Costumer Service, Finance and Accounting on various projects. Developed and maintained HR compliances as well as pursued an attitude of learning and development.