Bong Borbe

Bong Borbe Email and Phone Number

General Manager at G.A. Yupangco & Co., Inc. - Fender @
Bong Borbe's Location
Metro Manila, National Capital Region, Philippines, Philippines
About Bong Borbe

As an accomplished General Manager with over 30 years of experience in brand and product management, I am passionate about building dynamic teams and growing powerful brands. Currently, I lead Fender Musical Instruments at G. A. Yupangco & Co., Inc. in the Philippines, where I am dedicated to driving growth and fostering creativity within the music industry.Throughout my career, I have had the privilege of managing iconic global brands such as Gucci, Yves Saint Laurent, Polo Ralph Lauren, Diesel Eyewear, and Draven Footwear. My journey also includes marketing legendary music gear like Marshall amps, Washburn Guitars, and Mesa/Boogie Amplification.In my role as Country General Manager for Fender and affiliated brands, I focus on shaping the future of music through unconventionality and excellence. My commitment to understanding market trends and consumer needs allows me to craft strategies that not only enhance brand visibility but also drive profitability.I am excited about the opportunity to connect with fellow professionals who share a passion for creativity and excellence in brand management. Let's collaborate to shape the future of our industries!

Bong Borbe's Current Company Details
G.A. Yupangco & Co., Inc.

G.A. Yupangco & Co., Inc.

General Manager at G.A. Yupangco & Co., Inc. - Fender
Bong Borbe Work Experience Details
  • G.A. Yupangco & Co., Inc.
    General Manager
    G.A. Yupangco & Co., Inc. Aug 2016 - Present
    Handles Fender and other affiliate products. Overall in charge of product and brand management. Trains a team of salespeople nationwide. Provides Marketing Directions for brands handled. Implements promotional programs that maintain industry lead. Supervises online content management ensuring that clients are continuously entertained and engaged with our brands and company.
  • Chicken Basket
    Business Owner
    Chicken Basket Apr 2012 - Oct 2021
    National Capital Region, Philippines
    View
  • Hi Vision Chaussures Inc.
    Marketing Director
    Hi Vision Chaussures Inc. Mar 2004 - Jul 2016
    My Key Responsibilities include making sure the Company churns out relevant products that can globally compete with industry giants through the help of both local and foreign Artist-Athlete-Band-Partners. Efforts from the ground are heavily promoted through the various social media networks, print and outdoor placements. Entailing the help of "Draven Nation" proved useful in getting the brand where it needs to be seen. An active approach to building athletes and talents have made the brand be viewed at the podium regardless of the competition.
  • Hvci Enterprises
    Sales And Marketing Director
    Hvci Enterprises Mar 2004 - Jul 2016
    Philippines
    Oversee Nationwide Sales and Marketing for Draven Shoes, Design and Product Management, Principal Relations, Artist Relations, Advertising and Public Relations.
  • New Trends - Gucci, Ysl, Ralpf Lauren, Diesel Eyewear Distributor
    Brand Manager
    New Trends - Gucci, Ysl, Ralpf Lauren, Diesel Eyewear Distributor Jan 2001 - Sep 2003
  • G. A. Yupangco & Co., Inc.
    Assistant Product Manager
    G. A. Yupangco & Co., Inc. May 1994 - Dec 1999
    Oversee Nationwide Sales and Marketing for Fender and Affiliate Products

Bong Borbe Skills

Management Marketing Brand Management Sales Management Customer Relationship Management Public Speaking Public Relations Strategic Planning Social Media Customer Service Business Development Social Media Marketing Sales Account Management Marketing Strategy

Bong Borbe Education Details

  • Lyceum Of The Philippines Intramuros, Manila
    Lyceum Of The Philippines Intramuros, Manila
    Abmc Mass Comm Broadcasting Major

Frequently Asked Questions about Bong Borbe

What company does Bong Borbe work for?

Bong Borbe works for G.a. Yupangco & Co., Inc.

What is Bong Borbe's role at the current company?

Bong Borbe's current role is General Manager at G.A. Yupangco & Co., Inc. - Fender.

What schools did Bong Borbe attend?

Bong Borbe attended Lyceum Of The Philippines Intramuros, Manila.

What skills is Bong Borbe known for?

Bong Borbe has skills like Management, Marketing, Brand Management, Sales Management, Customer Relationship Management, Public Speaking, Public Relations, Strategic Planning, Social Media, Customer Service, Business Development, Social Media Marketing.

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