Lauren Bongers (Purcell)

Lauren Bongers (Purcell) Email and Phone Number

Marketing Leader
Lauren Bongers (Purcell)'s Location
Toronto, Ontario, Canada, Canada
About Lauren Bongers (Purcell)

Lauren Bongers (Purcell) is a Marketing Leader. Colleagues describe them as "I had the pleasure of working closely with Lauren for four years at Bell Media, where she was a standout member of my entertainment marketing team. Her contributions across our diverse portfolio were invaluable. Lauren is a highly skilled marketer with a proven track record in digital strategy. She possesses an exceptional ability to juggle multiple projects simultaneously while maintaining unwavering focus, consistently delivering results on time. Her strong interpersonal skills enabled her to build effective relationships across departments, fostering collaboration and driving business outcomes. When I assembled my new team at NeuPath Health Inc., Lauren was my first choice and first call. Her talent and dedication were exactly what was needed on the team, and I knew she would be a tremendous asset. I wholeheartedly recommend Lauren for any role requiring a strategic, results-oriented marketer - and I will continue to look for opportunities to work with her again!" and "I had the extreme pleasure of working with Lauren at Bell Media on the entertainment portfolios. She is an excellent people leader and the kind of manager you dream of having on your team. Lauren is approachable and generous with her knowledge, always eager to teach and share with her colleagues and is unflappable under pressure. A clever strategist with her finger on the pulse (and a killer sense of humour), Lauren has my highest recommendation."

Lauren Bongers (Purcell)'s Current Company Details

Marketing Leader
Lauren Bongers (Purcell) Work Experience Details
  • Neupath Health (Tsxv:Npth)
    Senior Marketing Manager
    Neupath Health (Tsxv:Npth) Jan 2022 - Jan 2023
    Toronto, Ontario, Canada
    - Managed marketing and digital activity for NeuPath Health’s family of brands, including Clinic brand, B2B Health Services and Virtual Care brands- Worked closely with key stakeholders to define, plan & execute strategic consumer and B2B campaigns focused on driving customer acquisition- Managed campaigns through planning, concept development, execution, optimization and post analysis to ensure alignment with overall strategic goals- Worked with external agency teams (Design, Public Relations) in overseeing and managing creative and media briefing, ensuring KPIs and deadlines were met within assigned budgets- Manage the preparation of forecasts and marketing budgets including the monitoring of expenditures versus budget
  • Bell Media
    Senior Marketing Manager
    Bell Media Oct 2021 - Dec 2021
    Toronto, Canada Area
    - Defined, planned and executed strategic consumer campaigns focused on driving engagement, tune-in and digital traffic- Project managed the successful rebrand of several large-scale National radio brands, ensuring the consistency and integrity of all brand touch points - Oversaw integrated campaigns including, TV, OOH, print, social, digital and radio, overseeing strategy, budgets, deadlines and stakeholder approvals- Strong leadership with digital and social media, executing awareness, acquisition, traffic and engagement campaigns across Facebook, Instagram, Twitter and Google/YouTube- Identified trends and insights and responsively optimize spend, creative and performance based on analytical insights- Continually monitored and reported on performance; provide reporting updates to ensure all recommendations and resulting actions were identified
  • Bell Media
    Marketing Manager
    Bell Media Sep 2017 - Oct 2021
    Toronto, Ontario, Canada
  • Rogers Communications
    Brand Specialist, Chatelaine And Today'S Parent
    Rogers Communications Sep 2015 - Sep 2017
    Toronto, Canada Area
    - Surpassed monthly growth and engagement targets on the brand’s key social platforms, Facebook, Twitter and Instagram, through continually managing campaign optimization and ad creative - Consistently exceeded monthly video view and subscriber targets on YouTube by optimizing based on market trends and creating highly effective and segmented targeting- Exceeded digital traffic goals to todaysparent.com through strategic targeting and optimization of marketing spend- Managed relationships with internal cross-functional teams and external joint business partners (Facebook, Twitter, Google) to brief, plan and execute multi-platform campaigns aimed at driving audience acquisition and retention- Continually evaluated the performance of executed marketing tactics against KPIs and drew actionable insights to shape future campaigns
  • Cineplex Entertainment
    Senior Coordinator, Theatrical Marketing
    Cineplex Entertainment Dec 2014 - Sep 2015
    Toronto, Canada Area
    - Project managed the development and execution of local and National marketing tactics driving attendance and enhancing customer experience- Oversaw and executed multi-platform marketing campaigns: TV, print, in-theatre signage, direct mail, OOH, digital, and highly targeted social media tactics for various business units, continually focusing on campaign optimization- Oversaw all theatre-opening events including the opening galas; managing RSVP lists, external vendors, premiere movie screenings, coupon activations, speakers and adherence to budgets- Executed theatre-opening digital campaigns focusing on SCENE database segmentation and highly targeted communications in order to encourage trial at new theatre- Tracked and analyzed campaign metrics to ensure touch points effectively meet KPIs
  • Corus Entertainment
    Licensing Executive
    Corus Entertainment Aug 2014 - Dec 2014
    Toronto, Canada Area
    - Effectively managed numerous merchandising partners from pitch stage through to contract execution; including the preparation of sales materials, marketing programs and monitoring financial metrics- Working with the Director of Licensing, co-managed Corus Entertainment’s merchandising business in the US and Canada for key categories including toys, puzzles, games, arts & craft, plush and stationary as well as key retail accounts, vendors and internal stakeholders across all merchandising brands- Responsible for planning and executing promotional programs including; television billboards, radio spots, digital assets, Treehouse TV and brand specific newsletters, contesting, and retail partnerships
  • Corus Entertainment
    Licensing Coordinator
    Corus Entertainment Jan 2011 - Aug 2014
    - Effectively executed various retail programs including numerous National Toys R Us in-store promotions, Toys R Us Time Square Feature shops in New York City, and holiday program at Holt Renfrew - Effective logistical management of various Nelvana events, including brand summits, tradeshows, and retail events- Oversaw the creation of marketing programs for Nelvana’s licensees, including creative briefs, on-air television spots, radio spots, and online campaigns- Managed a select group of merchandise partners from pitch stage through to contract execution, effectively communicating brand updates, retail programs, and cross-category initiatives

Lauren Bongers (Purcell) Education Details

Frequently Asked Questions about Lauren Bongers (Purcell)

What is Lauren Bongers (Purcell)'s role at the current company?

Lauren Bongers (Purcell)'s current role is Marketing Leader.

What schools did Lauren Bongers (Purcell) attend?

Lauren Bongers (Purcell) attended Queen's University.

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