Boni Liu

Boni Liu Email and Phone Number

Strategy and Consumer Insights, Qualitative moderator @ Beijing Mindslab Consulting co., Ltd.
peking, beijing, china
Boni Liu's Location
Milan, Lombardy, Italy, Italy
Boni Liu's Contact Details

Boni Liu work email

Boni Liu personal email

About Boni Liu

I am a goal driven fast learner, as well as an extrovert person with big curiosity and energy. I have excellent interpersonal & communication skills. I am also a strong team player and willing to take tough tasks and new challenges on day to day basis. I am a seasoned consumer insights professional. My expertise across various industries with leading market research companies (Nielsen and Ipsos)and global companies: luxury, finance, retail, FMCG, food, travel and high-tech. I am specialized in digital content development, product evaluation, concept test, branding, U&A and consumer ethnography. I help international companies to develop deep insights of Chinese consumers and Chinese companies to grab the opportunities outside China.I embrace a global perspective through living and working in France, UK, China and Italy. Currently based in Milan, Italy.

Boni Liu's Current Company Details
Beijing Mindslab Consulting co., Ltd.

Beijing Mindslab Consulting Co., Ltd.

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Strategy and Consumer Insights, Qualitative moderator
peking, beijing, china
Website:
mindslab.cn
Employees:
7
Boni Liu Work Experience Details
  • Beijing Mindslab Consulting Co., Ltd.
    Research Director And Global Project Lead
    Beijing Mindslab Consulting Co., Ltd. Dec 2014 - Present
    Beijing City, China
    Business development- Expand new business in EU and US- 10+ new accounts set-up per yearGlobal project head- International account and project management- Current account:Philip Morris, Samsung, P&G, 3M, Medela, Frisocare, Dyson , PWC UK, Saatchi&Saachi UK,Intel, Mars, Happy thinking people, SKIIIdeation & Facilitation- Organise brainstorming sessions - Moderation- Facilitate workshops
  • Spring Studios
    Strategy And Consumer Insights Consultant
    Spring Studios Jul 2017 - Jan 2019
    Milan Area, Italy
    Work closely with important Italian luxury brands to cover following aspects of services: Chinese social media strategy- Content strategy for WeChat and Weibo- Editorial strategy for WeChat and Weibo- Editorial plan for Social media- Chinese copywriting- Community management- Special project activation- Content creation- PR activity management in China- Chinese social media consulting - Social media performance analysis Insights- Consumer U&A test- Campaign idea test- Product test- Consumer trend analysis- Competitor analysis Brand strategy-Brand positioning-Identify strategic opportunity-Organize brainstorming -Work with creative team for ADV campaign
  • Nielsen Company
    Senior Market Research Manager
    Nielsen Company Jun 2012 - Jul 2014
    Beijing City, China
    Team management-Manage a team of 3 research analysts-Assign projects to ensure productivity and team financial goal-Guide overall team members' professional goal achievement Qualitative Research- Proposal writing- Moderation for FGD, 1-on-1 interview, In-home visit, online FGD, WeChat group discussion- Report writing- Presentation to the clientsClient service- Managing existing clients to gain new business- Grow sales with the new clients
  • Ipsos
    Senior Reserach Executive
    Ipsos Jun 2009 - Jun 2012
    Beijing, China
    Project management - Point of contact for Chinese clients such as Jiahua, Babytree- Point of contact for International clients (Mars, P&G, Nestle) Moderation-FGD-1-on-1 interview-Online community-B2B interviewReport writing in Chinese and English
  • Fujifilm Uk Ltd
    Finance Controller
    Fujifilm Uk Ltd Jun 2008 - Jun 2009
    London, United Kingdom
    Working as a finance controller and expense account -Proactively contacting customers and contributed a rise of 5% in revenue of October compared to September -Set up contracts on a monthly basis as well as renewal existing contracts and dealt with other customer enquires-Processed orders and expedited deliveries along with troubleshooting any complex contract related issues-Worked closely with technical department to provide customers best solutions via effective communications-Sufficiently operated SAP and JBA management system to manage customer accounts

Boni Liu Skills

Customer Insight Research Spss English Consumer Behaviour Marketing Strategy Powerpoint Project Management Consumer Behavior Excel Moderating Consumer Insights Research Project Management Copy Testing Management Microsoft Office Online Research Teamwork Ethnography Fast Moving Consumer Goods Brand Management Report Writing Consumer Insight Market Research Qualitative Research Business Development Business Strategy Marketing

Boni Liu Education Details

Frequently Asked Questions about Boni Liu

What company does Boni Liu work for?

Boni Liu works for Beijing Mindslab Consulting Co., Ltd.

What is Boni Liu's role at the current company?

Boni Liu's current role is Strategy and Consumer Insights, Qualitative moderator.

What is Boni Liu's email address?

Boni Liu's email address is ka****@****ail.com

What schools did Boni Liu attend?

Boni Liu attended Università Cattolica Del Sacro Cuore, University Of Nottingham - Nottingham University Business School, Ecole Supérieure De Commerce De Rennes / Esc Rennes, Central University Of Finance And Economics.

What skills is Boni Liu known for?

Boni Liu has skills like Customer Insight, Research, Spss, English, Consumer Behaviour, Marketing Strategy, Powerpoint, Project Management, Consumer Behavior, Excel, Moderating, Consumer Insights.

Who are Boni Liu's colleagues?

Boni Liu's colleagues are Baoxin Wang, Crystal Xue, Abby Liu.

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