Bonita Chen Email & Phone Number

Taiwan

Taipei, Taipei City, Taiwan

• Account for all brands & all channels• Report to Marketing Director

Taipei, Taipei City, Taiwan

• Account for JJVC north area sales and one distributor sales.• Lead and develop for 4 direct reports (full-time sales).• Top 1 area sales team in 2022 with 98% target achievement % (except Q2 with COVID impact, we had over 100% achievement % for all quarters).• Promoted 2 direct reports salesperson during the tenure.

Taipei City, Taiwan

• Account for No.1 strategic customer since Jun’19 and have sales grow 2% vs. LY.• Co-work with top key account to develop precision marketing and have top key account co-funding for new products and resulted in above the average conversion rate.• Launched 2 new products (one has SKU OOS issue) in 6 months with challenging situations.

Taipei City, Taiwan

• Identified key business driver for reusable disposable contact lenses and designed trading terms to expand distributions by 77% and drove sales growth by 61%• Launched innovative product with new launch style and gain 9% market share within 6 months.• Over-achieved monthly shipment and sales forecast target by +23%• Managed TWD 40 million budgets (1/3 of total company budgets) to over achieve sales target with TWD 80M sales incremental• Co-worked with local and regional… Show more • Identified key business driver for reusable disposable contact lenses and designed trading terms to expand distributions by 77% and drove sales growth by 61%• Launched innovative product with new launch style and gain 9% market share within 6 months.• Over-achieved monthly shipment and sales forecast target by +23%• Managed TWD 40 million budgets (1/3 of total company budgets) to over achieve sales target with TWD 80M sales incremental• Co-worked with local and regional finance team to rebuild rebate SOP Show less

Taipei City, Taiwan

• Accounted for 480 hotels and B&B in Yilan city and Taitung, and accounted for 152 hotels in Taichung, Nantou and Hsinchu to achieve quarterly KPIs such as total margin, availability and competitive price• Acquired new accounts and renewed existing accounts while maintained current customer relationships at the same time

Taiwan

• Successfully decreased in-store OOS rate by 80% and reduced inventory by 20% which resulted from forecast precision• Turned around distributor’s merchandising team (20 team members) and achieved 100% execution compliance by providing continuous training and reshaped working process• Developed creative promotion mechanism proposal and successfully influenced buyers to change reward system

Taiwan

• Acquired first-hand data of market research / Data analysis/ Pioneering suggestions for the following marketing strategy• Acquired marketing knowledge, skills of data mining, consumer behaviors study, communication and problem solving skills

Master Of Business Administration (Mba), Business Administration And Management, General, 4.21/4.3

Bachelor'S Degree, Economics, 3.99/4.00

Bachelor'S Degree, Business Administration And Management, General

Exchange student