High end mechanical music boxes and automatons (since 1865)- Director Sales and Marketing for Middle East, Eastern Europe, France and Africa: business development and partnership consolidation. Global Reuge distribution analysis; Development and set up of a new strategy to enlarge Reuge targets: retail of course but also corporate, governments and VIPs through direct sales of bespoke creations and strategic partnerships with prestigious names (Byblos, Baccarat, Louis Moinet, Corum, Renault, Van Cleef & Arpels...).- Head of Bespoke Solutions: identification, contacts, creativity and development of unique and Bespoke products, presentations for VIP Customers (Head of States, Leaders in Business and Politics); follow up of the development and delivery organisation of those unique creations.- Managed and supervised the team of the Sales Administrations Department: Building of a professional, efficient and trustful team (2 people).- Managed the development of the Reuge new website and e-Boutique: Alone, successfully achieved from the brief to the launch of this strategic project for such a small company (budget: less than 10K CHF).- Organised, managed and participated: REUGE’s presence during the WEF in Davos (2016/17/18/19).

- Full organisation of the celebration of the Manufacture 150 years anniversary (200 guests – 50 VIPs among which those of M. Johann Schneider-Ammann – President of the Swiss confederation in 2016). Big challenge due to very short deadline but real success for the brand.- organisation of the Basel Fair (temporary Boutique)- organisation of the different VIP events with partners

✓ Professionally define, coordinate and implement the marketing opportunities for all Bulgari Travel Retail POS within the area (mono and multibrand): 1. For Jewels, Watches and Accessories: 11 countries/9 Key Accounts/24 Bulgari Boutiques; 2. For Perfumes: 24 countries/13 Key Accounts/more than 250 POS;✓ Closely support the sales team in defining and implementing effective Marketing and Training activities to support sale-in and sale-out✓ Initiate and follow up development of special Travel Retail exclusivities✓ Successfully monitor the TR Europe budget and manage the monthly forecasts/sell-in & sell-out analysis✓ Develop, organise and conduct all training programs for the area (brand, products, selling techniques, watchmaking know-how); monitoring of knowledge level/coaching✓ Manage the TR Europe Marketing & Training team

Very involved in all the Company’s strategic decisions:✓ Successfully set up and conduct the 2010 and 2011 Sales/Marketing/Communication Plan✓ Contentiously followed up the Marketing budget✓ Leading role (contact and negotiation) in the development of some special timepieces✓ Main contact for the international journalists and for all partners (retailers, suppliers, watch lovers…). Creation of a very close and trustful relationship with the most important ones around the world✓ Professionally represented MCT during watchmaking events: BaselWorld, GTE, Watches Days, Inside Basel/Geneva shows on the US markets (Chicago, Miami, Philadelphia, NY, LA, San Francisco)✓ Took charge of logistics for watches at MCT: after sales management, Cites, watch shipments…✓ Took in charge MCT Supply Chain for the last few months (with Clipper ERP system)

✓ Lead development of new advertising campaign: brief elaboration, agencies pitch, market tests, budgets. New campaign finalised in February 09. Very positive LVMH and markets feed-backs✓ Successfully managed the ongoing advertising campaign: strategy, budget, ambassador visuals, agency relations – Conducted the LovEurope project (advertising management extranet plateform)✓ Conceived and implemented global Corporate and Advertising Guidelines✓ Managed the TAG Heuer publishing department✓ Carried out 7 films and video-animations projects among which “The Dual” between Steeve McQueen and Lewis Hamilton (corporate, product, event animations).✓ Managed one assistant and one graphic designer

✓ Organized and participated to the major launch event: Grand CARRERA in Le Castellet – France. 120 journalists, 30 VIPs✓ Managed “Grand CARRERA” and “TAG Heuer Innovations” press releases: from writers brief to booklet printing ✓ Negotiated and interacted with international press, cultivated and preserved media contacts on a regular basis

● August 2006 - April 2007: Swiss Market Marketing Manager, Swiss market department. - Fully managed the JLC Geneva Boutique: overall strategy, marketing and press events, team management, budget management)1 week retail experience in the Place Vendôme JLC Boutique- Development of the 2007-2008 Swiss market marketing plan and presentation to the Jaeger-LeCoultre Board of Directors. ● June 2002 – August 2006: Internet and Multimedia Manager, Communication department.✓ Drove the development of two Jaeger-LeCoultre websites (launched in Dec. 2005 and Oct. 2002) ✓ Website unique visitors number raised from 6K to 880K/months; Carried out negotiations with the suppliers and with the Richemont Internet Team (London)✓ Developed 3D animations and films (including an innovative 3D watchmaking training course) ✓ Defined, defend and managed Internet and multimedia budgets ✓ Managed a team of 4 people● August 2001-June 2002: Internet and Multimedia Assistant, Marketing/Communication department✓ Successfully carried out the « new Jaeger-LeCoultre website project »: development of the Jaeger-LeCoultre website, relations with the suppliers and with Richemont Internet department (London). Website unique visitors number raised from 6K to 120K/month✓ Created the Internet and Multimedia department: development of the strategy with the key departments (Marketing, Product, Finance, Training), recruitment of staff