Bonnie Silveria

Bonnie Silveria Email and Phone Number

Head of Client Success @ Charles River Interactive, Inc.
North Andover, MA, US
Bonnie Silveria's Location
North Andover, Massachusetts, United States, United States
Bonnie Silveria's Contact Details

Bonnie Silveria personal email

n/a

Bonnie Silveria phone numbers

About Bonnie Silveria

Versatile marketing professional with a background in internet and technology start-ups. Focus on social media, email marketing, interactive advertising and marketing, affiliate programming, co-marketing programs, business and strategy development. Ability to wear many hats to get the job done.

Bonnie Silveria's Current Company Details
Charles River Interactive, Inc.

Charles River Interactive, Inc.

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Head of Client Success
North Andover, MA, US
Website:
charlesriverinteractive.com
Employees:
29
Bonnie Silveria Work Experience Details
  • Charles River Interactive, Inc.
    Head Of Client Success
    Charles River Interactive, Inc.
    North Andover, Ma, Us
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  • Carlton Pr & Marketing
    Vice President Of Marketing
    Carlton Pr & Marketing Jul 2020 - Present
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  • Innovation Women
    Director Of Marketing
    Innovation Women Aug 2021 - Jan 2024
    Boston, Massachusetts, United States
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  • Gare Inc
    Director Of Marketing
    Gare Inc Jul 2017 - Jan 2020
    Haverhill, Ma
    Handling all marketing initiatives for this international wholesaler of ceramic bisque and color to the Paint Your Own Pottery Studios and DIY Studios.• By following industry best practices, developed, designed and created email content, increased email engagement with customers from 1 time per month to 4 times per month – increased open rate by 10% and click-through rate by 15% by featuring a range of products, projects plans, and relevant information.• Expanded social media presence on Facebook, Instagram and Pinterest. Engaged with audience multiple times per week. Offered up posts that customers can use for their own social media. Improved reach by 200+% overall.• Researched and hired design/build company to update antiquated home-grown CMS system to a combination of Squarespace and homegrown CMS to product database. Flattened out navigation and designed for responsive mobile usage. Also improved back-end credit card processing, processing of credits and damages, and access to customer invoices.• Implemented SEO best practices that were non-existent before – including changing URL to include the word Ceramic, creating descriptive titles for each page, creating a definitive list of keywords, to crafting page level meta descriptions. Reaching page 1 for top 3 keyword searches.• Improved upon 2- day national seminars promoted to customer base – highlighting products, techniques, actionable project plans, and business information to increase overall sales and customer loyalty.• Managed and improved quarterly free 2-day seminars held for new and potential PYOP studios owners/managers that included information on studio management best practices, ceramic bisque products, paints, and marketing suggestions.• Conceptualized and promoted 85+ new products yearly, increasing annual sales by 10% and evolving into a one-stop shop for PYOP Studio needs.
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  • Charles River Interactive, Inc.
    Marketing Manager
    Charles River Interactive, Inc. Jun 2014 - Jul 2017
    Waltham, Ma
    Manage marketing initiatives for CRI, a full service Digital Marketing Agency, including new responsive design website, creation of blog template and guidelines, research and creation of success stories, development of social media editorial calendar and plan.• Oversaw planning for 10-year anniversary banner, press, content, and celebration• Managing creation of new responsive design website – from content outline, creative brief, supervision of freelancers, and contracting with design build firm• Creation of corporate blogging template and guidelines• Oversaw the content, creative, layout, and execution of weekly email campaigns for a Boston based ivy league school’s executive education program.
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  • Self Employed Consultant
    Business Development And Social Media Marketing
    Self Employed Consultant Mar 2000 - Jul 2017
    North Andover, Ma
    .• Create and maintain Pridecraft’s social media presence through development of a Wordpress based website, active profiles on Facebook, LinkedIn, Houzz, Manta, and other industry specific directories.• Create and manage an interactive and print Advertising campaigns for Pridecraft, Inc. Manage ad campaigns on Google, Bing, Yahoo, Patch.com and Facebook. Also advertising campaigns in print magazines.• Designed and implemented a shopping cart to sell custom Adirondack Chairs through www. Pridecraftinc.com. Worked with no budget, grassroot efforts, to be featured in local high gloss magazines such as Merrimack Valley Magazine and The Andovers Magazine. • Researched, qualified, and created a Speaker’s Bureau for the CEO of Epoch Workforce, Inc.• Researched and co-authored business plan and competitive analysis for an international firm interested in purchasing a US based direct marketer of wine and wine accessories. • Developed and implemented an affiliate program for Babystripes.com. Contracted with leading websites to develop cooperative marketing programs aimed at building brand recognition, driving site traffic, and increasing retail sales. • Worked as part of the research team at Engage Media, to develop and implement test methodology for web based advertising Brand Impact studies.
  • Liquid Holdings/Bevmaxx.Com
    Director, Business Development
    Liquid Holdings/Bevmaxx.Com Oct 1999 - Mar 2000
    Consulted on Business Plan to raise venture capital to purchase and take private a leading company in the direct marketing of wine and wine accessories industry.Contracted with Affiliate Marketing firms to develop a comprehensive Affiliate Marketing program.Researched and created a comprehensive business development plan for year 1 implementation.Wrote and distributed RFP to leading Web Development firms, met with, reviewed proposals, and made recommendations to venture capital syndicate.Researched, contacted, negotiated, and partnered with top web sites with the goal of increasing traffic, building brand recognition, and increasing sales for the existing web site.
  • Adsmart
    Consulting Services Manager
    Adsmart Jan 1998 - Jan 1999
    Co-wrote the Consulting Services Business Plan to offer Adsmart Network's 350+ web sites customized, strategic counseling on their site's development, design, technology, and content. We were contracted to make each web site more attractive to advertising dollars.Consulted with Adsmart Network clients and recommended specific site improvements to increase impressions and usability of the site. Analysis included researching the direct competitors of the site, analyzing traffic patterns, developing features/benefits comparison, and advertising category success. Wrote bi-weekly email newsletter distributed to all sites within the Adsmart Network on topics ranging from how to write a privacy policy, to what type of email list server software to purchase.Contracted with leading Internet software, service, and product providers to offer discount offerings to Network web sites.
  • Bonnie J. Silveria
    Independent Consultant
    Bonnie J. Silveria Feb 1998 - Nov 1998
    Implemented co-operative marketing deliverables for leading web application developer Allaire. Included coordinating joint press releases, joint tradeshow marketing, sharing business leads, and product demonstrations.Developed content outline for Pyle & Co. a national advertising agency review service building a web site targeted to marketing communication executives. Once approved, negotiated business deals with leading Internet content providers to enhance web site.Executed customer retention programs for Wellspace a local alternative healthcare facility.
  • Weather Services Corporation
    Interactive Services Manager
    Weather Services Corporation Nov 1996 - Feb 1998
    Managed the Top 10 Company Accounts including The Boston Globe Electronic Publishing (Boston.com), Lycos, Inc., Intellicast, Worldview Systems, Travelocity, Sabre, USA Today Information Network, Reuters, Bloomberg, and Dow Jones Markets.Focused on Interactive/Internet clients, from initial sales contact, development of content plans, contract and business term negotiations, implementation of information services and monitoring of daily operations.Implemented Internet Advertising Program, working with a national advertising representative firm and 22 sales representatives to develop advertising proposals, pricing, and unique sponsorship opportunities with advertisers. Worked with client base to place advertising insertion orders, develop advertising tracking mechanisms, and integrate with third-party advertising servers.Team player working with all departments in the organization to package unique weather products that enhanced the clients’ marketability.
  • Nets, Inc./At&T New Media Services/Ziff Communications
    Manager Business Development
    Nets, Inc./At&T New Media Services/Ziff Communications Sep 1993 - Oct 1996
    Responsible for the product definition, Profit and Loss accounting, budgeting, business relationships, contracts negotiation, and customer research for several areas of the AT&T Business Network Product. Identified and negotiated contracts for e-commerce opportunities with lending vendors of books, reports, trade publications, and other merchandise. Signed 15 national information providers to the AT&T Business Network in a 10-week time frame. Client list included: Reuters NewMedia Inc., Cowles Business Media, Nightly Business Report, Business Travel News, and Weather Services Corporation.Initiated contact, researched, structured business terms, negotiated contracts, and account management of Information Providers for three major AT&T Internet and Online Products.Conducted training for the 5,000 person AT&T salesforce to sell the AT&T Business Network. Was the company liaison between AT&T New Media Services and AT&T Corporate to answer all product related questions.

Bonnie Silveria Skills

Wordpress Social Media Marketing Business Development New Business Development Facebook Marketing Local Marketing Marketing Strategy Online Advertising Interactive Advertising E Commerce Business Strategy Management Advertising Marketing Email Marketing Direct Marketing Sales Salesforce.com Online Marketing Social Media Lead Generation Newsletters Integrated Marketing Analysis Marketing Communications New Media Competitive Analysis Account Management Start Ups Strategy Product Marketing Digital Marketing Entrepreneurship Google Analytics Publishing Digital Strategy Web Analytics Seo Content Strategy Web Development Program Management Digital Media Analytics Interactive Marketing Mobile Marketing Training Product Development Ppc Google Adwords

Bonnie Silveria Education Details

Frequently Asked Questions about Bonnie Silveria

What company does Bonnie Silveria work for?

Bonnie Silveria works for Charles River Interactive, Inc.

What is Bonnie Silveria's role at the current company?

Bonnie Silveria's current role is Head of Client Success.

What is Bonnie Silveria's email address?

Bonnie Silveria's email address is bo****@****tic.net

What is Bonnie Silveria's direct phone number?

Bonnie Silveria's direct phone number is +197882*****

What schools did Bonnie Silveria attend?

Bonnie Silveria attended Bentley University - Mccallum Graduate School Of Business, University Of Massachusetts Lowell, Dracut High School.

What are some of Bonnie Silveria's interests?

Bonnie Silveria has interest in Football, Collecting Antiques, Exercise, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, The Arts, Home Decoration.

What skills is Bonnie Silveria known for?

Bonnie Silveria has skills like Wordpress, Social Media Marketing, Business Development, New Business Development, Facebook Marketing, Local Marketing, Marketing Strategy, Online Advertising, Interactive Advertising, E Commerce, Business Strategy, Management.

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