Analytical and creative product marketing and communications professional with a proven track record in developing product strategies, campaigns and messaging including sales enablement planning, branding and lead generation execution. Strong understanding of the product development lifecycle and agile methodologies. Expertise in delivering marketing insights and big data driven analytics as well as interpreting and reporting of marketing campaign data to identify successful outcomes as a direct result of marketing activities and to determine return on investment. Successful at identifying, analyzing and monitoring key competitors and maintaining competitive product knowledge databases. Experienced in product development and go-to-market strategy, from planning to launch, analyzing and identifying new opportunities for promoting various products and services. Experience building email and marketing automation campaigns using various enterprise-level marketing automation tools. Develop, implement and track strategic digital and integrated marketing campaigns including conducting tests designed to increase open and click-through rates on individual emails. Effective strategic planning and tactical execution in a fast-paced multi-tasking environment mindful of budgets and competing priorities. Ambitious, energetic and motivated with excellent interpersonal skills, strong written and verbal communications skills, outstanding leadership skills fostering strong partnerships with cross functional team members comprised of Product Managers, Sales, Relationship Management and Regulatory, as well as outside vendors. Experienced with SEO, digital marketing campaigns, Marketo, Pardot, Salesforce CRM software services, online project management tools including JIRA, Workfront, Wrike, Smartsheet and Projectplace and cloud computing productivity and collaboration software tools such as Google Apps.