Bonnie Li Email and Phone Number

I lead the data science team supporting FigJam, Figma Slides, and new products.

Data scientist on FigJam and Editor Experience

Partnered with cross-functional stakeholders to provide full stack data science support to inform product direction and strategy. Developed methodologies and tools to automate analysis workflow and increase experimentation efficiency.

Partnered with product leadership to define product strategy and roadmap. Proposed data and behavioral science informed product ideas and collaborated with cross-functional stakeholders to experiment and implement. Achieved a track record of high business impact. Introduced cutting edge statistical models to solve business challenges. Shared methods and applications through external tech talks and Eng blog articles. Developed statistical tools to increase analysis and experiment efficiency.

Uber Labs advises teams all around the world on how to solve Uber's business challenges via experimentation and research. In addition to global operations, we also collaborate on R&D projects across product, marketing, engineering, business development, people, and finance. The Labs team is comprised of behavioral scientists who share a passion for utilizing experimental design, statistics, and teaching to drive real world innovation.

Selected Research Projects:PROJECT: Product Sample Type on on Consumer Purchasing Decision• Led the project to investigate the impact of free product samples on customers’ willingness to pay, product evaluation and purchasing intention.• Proposed counterintuitive predictions based on categorization theory, designed 8 online and offline experiments to test the predictions using both real and imagined sample tasting experiences with 600+ human subjects. • Lifted customers’ willingness to pay by 10+% and purchasing likelihood by 13+%, presented research findings to business and non-business audiences. • Extended theories to SaaS distribution model, proposed strategies to increase service/product adoption rate.• Managed stakeholders’ expectations successfully in terms of priorities, timeline and deliverables.PROJECT: Why & How Consumers Use Amazon Wishlist• Headed the project to explore the antecedents and consequences of the use of Amazon wishlist. • Identified 5 psychological reasons behind consumers saving products to Amazon wishlist.• Developed a conceptual framework based on multi-stage decision theory that illustrated the impact of Amazon wishlist use on consumers’ fundamental decision process, preference formation, and purchasing decisions. • Proposed treatments (UI/UX/algorithm) for different customer cohorts and different product categories to convert wish-listed items into sales.PROJECT: How to be an Influencer on Facebook• Worked with a collaborative team to investigate the relationship between content characteristics and received social impact on Facebook.• Analyzed 1,000+ Facebook posts using Linguistic Inquiry and Word Count (LIWC), discovered trends among content valence, users’ personality and the number of received comments.• Developed strategies for online retailers to enhance customer engagement and interactions. • Presented research findings at the Association for Consumer Research North American Conference.

• Collaborated with peer researchers to measure the impact of social media on consumer behavior. • Managed 6 concurrent projects under a tight timeline, contributed to the growth and development of research pipeline, designed dozens of behavioral experiments, programmed 70+ customer surveys using Qualtrics with 100% accuracy.• Analyzed over 100+ datasets using statistical software (R, SPSS, STATA, PROCESS macro) and methods (ANOVA, multiple regression, factor analysis, structural equation modeling, multi-level data analysis, planned contrast), created an insight-generating framework that was fully adopted by the whole team.• Maintained an online research panel of 6,000+ participants.• Synthesized 20 years of Internet marketing literature, published a book chapter on social media marketing.

• Worked with the lab manager to maintain lab arrangement and operations.• Recruited experiment participants, collaborated with Information Technology Department to design a participant recruiting system, increased the subject pool by 80%.• Completed successfully 200+ laboratory experiment sessions – totaling 4000+ participants.