Bonnie Mayo Email and Phone Number
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An accomplished marketing and innovation leader driving business results and meaningful brand and product engagement, I leverage 25+ years of client and agency side marketing experience working with various business models, life cycle stages, and Fortune 100 companies in finance, retail, telecom and health care industries.At Citi, my leadership in partnership marketing has been pivotal in driving innovative strategies for merchant and retail engagement programs. Our team's commitment to building new partnerships and enhancing product marketing has generated incremental business value, all while fostering a culture of best practice and excellence.I'm passionate and motivated about strategic business growth in emerging areas of customer need - whether B2C or B2B - with long-term interests in health and wellness. Core Skills:Business Strategy | Market Planning | Marketing Strategy | Brand Engagement | Strategic Partnerships | Customer Experience | Data Insights | Marketing Management | Talent Management | Human Centered Design | Product Strategy | Lean Start-ups | Value Capture | Emerging Marketing Technologies | Multi- channel Marketing
Citi
View- Website:
- citibank.com
- Employees:
- 10
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Svp, Partnership Marketing, Customer Growth And EngagementCiti Dec 2020 - PresentNew York, New York, Us• Leading commercialization and marketing strategy of Citi’s merchant offer platforms and Citi cardmember engagement programs including the launch of Citi Shop; driving Citi credit card brand loyalty. • Generating incremental business value and marketing exchange with Citi’s external partnership ecosystem. • Leading marketing team of consultants and strategic best practice.
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Vp, Marketing, Us Consumer BankCiti Jul 2018 - Dec 2020New York, New York, Us• Led marketing launch strategy across U.S. Consumer Banking franchise for new digital products and partnerships accomplishing business expansion in untapped markets • Led cross-business marketing for new digital banking product surpassing total deposit balance goal and growth in multi-relationship clients• Drove successful engagement rate of new, digital and mobile banking platforms
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Co-Founder, Product In Discover 10X ProgramCiti Feb 2017 - Jul 2018New York, New York, Us• Acted as innovator in residence in the Discover 10x product incubator program leading the vision and development of a new estate planning tool from inception, customer discovery, validation and MVP build, leveraging the principles of human centered design and lean start up methodology. Accomplished 2 rounds of funding for prototype and customer research.
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Vp, Omni-Channel Marketing, Us Consumer Bank, RetailCiti Jan 2015 - Jul 2018New York, New York, Us• Established retail bank marketing operations organization as a center of excellence for marketing channel effectiveness, new capabilities, best practices, and marketing governance and controls • Led Omni-channel strategies for 360° customer communications to drive engagement with bank’s products and services, new mobile features, and payments; champion progressive learning for marketing optimization• Expanded emerging technology with business alignment, test and learn opportunities, and data insights to increase marketing performance (i.e. Movable Ink, SundaySky, Persado)• Earned 2015-2017 performance review recognition for “coaching direct reports to success, “” deep channel knowledge,” “raising the bar for peers and colleagues,” “bringing greater transparency to results,” and “understanding the big picture”
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Vp, Marketing, Channels And Execution, Us Consumer And Commercial BankCiti Jun 2013 - Jan 2015New York, New York, Us• Led digital and direct marketing channels, agency relationships, and creative strategies aligned to accomplish bank’s marketing objectives; re-engineered execution model for efficiency optimizing budget
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Vp, Marketing, N.A. Marketing, Global Consumer Marketing And Internet OfficeCiti Jan 2010 - Jun 2013New York, New York, Us• Launched and charted annual growth of Citi’s retail bank email marketing channel and mobile engagement by 20%; surpassed channel KPIs, accomplished bank goals, set best practice, governance and mobile optimization•. Managed creative agency and ESP relationships with retail bank, partnering on best practice leadership; brought on emerging technologies for Citi Mobile app launch and email marketing (Movable Ink)
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Vp, Marketing, Retail Bank Sales And Marketing OrganizationCiti Aug 2006 - Jan 2010New York, New York, Us• Organized multi-channel marketing and direct to consumer delivery of products/offers/brand essence; launched 1-to-1 marketing capabilities for retail bank increasing marketing capacity by 65% on new channels
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Client ServicesImc² (Latterly Meplusyou Agency) May 2005 - Aug 2006Dallas, Texas, UsClients: BMS, P&G Clairol, Unisys• Launched new products to market, ensured digital marketing success of Client’s business and marketing objectives• Facilitated cross-functional teams inclusive of user experience strategists, program managers, architects, creative, production -
Management Supervisor, Acct. Mgmt.I2I Communications (A Subsidiary Of Omnicom Group Inc.) 2002 - 2005Clients: TAP, Novartis Oncology, DEY. L. C. • Launched new breast-cancer and COPD products for Clients with direct-to-consumer, brand-integrated marketing (FEMARA, DUONEB)• Doubled product conversion breaking through cluttered category; revamped all direct response advertising; launched email marketing (PREVACID)
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Management Supervisor, Acct. Mgmt.Llkfb, Now Known As Unit 7 (A Subsidiary Of Omnicom Group Inc.) Feb 2001 - Jul 2003Clients- Pharmacia, GSK• Led direct marketing for Agency’s largest accounts specializing in women’s health (IMITREX, DETROL-LA, DEPO-PROVERA) • Designed eCRM platform (www.depo-provera.com) for life cycle marketing; built unbranded direct response program accomplishing broader reach and earlier brand adoption (Detrol LA); created an advocate community for migraine category. Retention program received 85% participation from target audience (IMITREX M.O.R.E/Migraine Organization for Relief and Education)
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Director Of MarketingBigfoot Interactive (Now Part Of Epsilon) 2000 - 2001Us• Directed B2B marketing efforts contributing to company’s leadership position in the early years of email marketing• Developed prospect strategy, partnering with director of sales and strategic alliances; tripled pipeline of leads -
Account SupervisorBozell Advertising Jan 1997 - Apr 2000Omaha, Nebraska, UsClients: Verizon Wireless, Merrill Lynch• Launched new brand from Bell Atlantic Mobile to Verizon Wireless with integrated direct marketing across all media (TV, print, and DM); designed lead gen program doubling goal; retention effort reducing churn 30%• Drove incremental revenue with new targeting strategies driving super affluent, new generation, and ethnic groups to financial advisors (Merrill Lynch) -
Assistant Account ExecutiveJ. Walter Thompson Jan 1995 - Jan 1997New York, Ny, UsClients: Weight Watchers, Merck Agvet, Bell Atlantic Communications• Contributed to Agency’s first integrated advertising and direct marketing group establishing brand relationships through direct marketing strategies across all mediums
Bonnie Mayo Skills
Bonnie Mayo Education Details
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George Mason UniversityMarketing -
Internal Firm Service And Recognition:
Frequently Asked Questions about Bonnie Mayo
What company does Bonnie Mayo work for?
Bonnie Mayo works for Citi
What is Bonnie Mayo's role at the current company?
Bonnie Mayo's current role is SVP, Head of Partnership Marketing | Marketing Strategy and Management | Product and Launch Strategy.
What is Bonnie Mayo's email address?
Bonnie Mayo's email address is bo****@****ail.com
What is Bonnie Mayo's direct phone number?
Bonnie Mayo's direct phone number is +120224*****
What schools did Bonnie Mayo attend?
Bonnie Mayo attended George Mason University, Internal Firm Service And Recognition:.
What skills is Bonnie Mayo known for?
Bonnie Mayo has skills like Integrated Marketing, Digital Marketing, Direct Marketing, Email Marketing, Strategy, Advertising, Marketing Strategy, Management, Lead Generation, Marketing, Multi Channel Marketing, Mobile Devices.
Who are Bonnie Mayo's colleagues?
Bonnie Mayo's colleagues are Ritu Bhardwaj, Ganesh Balshetwar, Piyanka Vohra, Richa Prashar, Jaideep Rupani, Wayne Trinh, Cfa, Medhuna Suresh.
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