Marketing strategy: Analysed current business scenarios to suggest opportunities for growth, USPs and improved approaches for MFL&Co, helping them to win their largest account with a special focus on the bio-dynamic and sustainability angle as a growth driver in the wine & spirits industry.Copywriting & presentations: Developed brand tone-of-voice and values for consistency of luxury messaging. (CHANEL Jewellery, Lancaster Beauty)Case writing: Market research and case construction to encourage in-depth classroom discussion of business issues. The case I wrote on Nespresso was approved for the curriculum HEC Paris EMBA (top-5 EMBA program globally) and as an exam for the marketing curriculum for HEC Paris MBA (top-2 European MBA program), focusing on sustainability as a key element for attracting millennial customers.

• Product manager on the Face Makeup team. 360 marketing strategy responsibility: New product development, pricing, digital, media & merchandising asset creation, results analysis, and budget management.• Capstone consulting project on innovating launch strategies while facing digital-born competitors.

• Managed a portfolio of lifestyle consumer and B2B accounts, serving as the primary client consultant while developing integrated media marketing strategy. Managed budgets, relationships, timelines and deliverables. • Led brainstorms, studies, audits, and focus groups to create consumer-insight driven strategies to sell to and win clients such as BMW and Darden Restaurants. Increased budgets for accounts up to 250%.• Utilized integrated digital and traditional marketing strategies including content development, website launches, SEO optimization, social media audits, customer intelligence studies, conferences and crisis management to innovate brand and leader positioning• Trained associates in account management and client relations through regular meetings and reviews and managed up to 6 simultaneous account teams of 2-4 members.

• Developed strategy to bring all PR activity in-house in support of an international heritage luxury brand, leading to a 200% increase of media presence in top-tier publications. • Instituted best practices for tracking and analyzing editorial results, competitor positioning, product trends and social media, resulting in budgetary allocation improvements and improved consistency of online message.• Spearheaded social media analysis for integration into CRM and marketing• Coordinated all photo-shoots and visual merchandising opportunities • Planned and executed strategic branding and relationship-developing events with organizations such as the New York City Ballet, the Paris Opera Ballet, Thomas Keller and the Los Angeles County Museum of Art.

• Created digital and tactical marketing strategy for the Languedoc-Roussillon region’s wines, translating a French brand voice for the US market. Launched US media presence, including advertising, PR, and owned channels.• Developed and managed relationships with international partners and channels, including winemakers, importers, distributors, on- and off-premise accounts, influencers, agencies, and cultural organizations.• Recruited and lead delegations of buyers to international trade shows, and delivered training and sales incentive programs across the US, increasing imports and sales (Ex: 800+ new references and 100+ press articles in the New York market in 2012).