Bonnie Willard Email & Phone Number

Delray Beach, Florida

*Revealed metrics available upon requestProactively recruited by this startup organization to champion and oversee all aspects of marketing, strategic partnerships and the customer success journey. Provided leadership for a staff of X and oversaw all marketing vendors.✔ Cultivated and nurtured strong relationships with existing and potential partners within our strategic segment, ensuring alignment with GoGig's objectives and values.✔ Drove satisfaction and continued developing partnerships with GoGig, focusing on enhancing the overall relationship experience.✔ Led partnership teams dedicated to managing strategic accounts, guiding the development, execution, and management of business plans to drive customer success and foster growth.✔ Developed and managed all aspects of GoGig's online marketing presence across digital platforms, including website, social media, email, online advertising, and SEO maximizing brand visibility and engagement.✔ Directed the digital marketing strategy and execution, ensuring alignment with business objectives. Successfully delivered impactful campaigns to drive customer acquisition and engagement.✔ Spearheaded and managed the customer success program, including defining objectives, establishing communication cadence, and identifying opportunities for improvement in both relationships and product offerings.✔ Managed the customer success team and project management functions, providing leadership and guidance to ensure effective delivery of services and support to our customers.

Boca Raton, Fl

Proactively recruited to develop the customer success organization for the East Coast from the ground up. Fostered relationships with and proactively managed a portfolio of high-profile customers. Directed a staff of seven.✔ Pioneered the creation and development of the Client Success Team, focusing on establishing foundational processes and protocols to drive customer satisfaction and loyalty.✔ Designed and implemented robust internal processes for the Customer Success Team, ensuring seamless collaboration with Product and Sales teams to enhance the overall customer experience.✔ Initiated and cultivated strong relationships with key clients, acting as the primary liaison between the organization and client stakeholders to understand their needs and optimize support strategies.✔ Identified and capitalized on service opportunities to ensure client success and overall satisfaction, resulting in increased retention rates and customer loyalty.✔ Collaborated closely with internal teams, including Client Support and Product Development to gather and incorporate client feedback into product improvements, thus enhancing the overall customer experience.✔ Recognized for exceptional leadership and strategic vision.

Boca Raton, Fl

Boca Raton, Florida

Initially hired as an Account Manager responsible for providing customers with their marketing campaigns. Promoted to assist new customers with implementation, training on the software platform, and change management initiatives within their organization. Emphasis on contract renewals and selling additional services as needed. ✔ Cultivated and managed 65+ customer relationships serving as a trusted advisor to a portfolio of corporate brands.✔ Managed a $3MM portfolio of contracts and renewals and capitalized cross-sell opportunities for interactive content experiences. ✔ Drafted project estimates and statements of work (SOWs) with Operations teams, and managed customer approval timelines and implementation process post-signing.✔ Provided strategic recommendations and best practices for content optimization and software adoption.✔ Oversaw the customer onboarding process of the ion platform to drive incremental value.✔ Liaised with internal cross-functional teams (Creative, Technical, Support, Product, Sales, Marketing, Training) to ensure timely resolution to customer requests. Served as the main point of contact for escalations that impacted customer success.✔ Developed and executed the strategy for accounts to drive loyalty and maximize customer retention.✔ Articulated customer results and reported on the effectiveness of the ion platform and interactive experiences to demonstrate ROI.✔ Select clientele included Anthem, Pitney Bowes, FedEx, Sears, DHL, Deloitte, and Accenture.

Boca Raton, Fl

Boca Raton, Florida

Key member of the creative team involved in all levels of the product lifecycle for seasonal catalogs serving as the main point of contact and liaison for multiple teams. Oversaw the creative production process, including managing a team of graphic designers, production artists, copywriters, and print production staff.✔ Managed creative services as a liaison between the creative department and seven marketing agencies.✔ Consulted on the creative direction to meet strategic requirements for requested marketing campaigns.✔ Maintained a high-volume production schedule and consistently delivered campaigns on time and within budget.✔ Coordinated executive approvals, client presentations and deliverables of all final campaign assets.

Greater Nashville Area

Account Director at strategic digital marketing agency managing brand presence online, building digital ecosystems and connecting with consumers. Promoted to take a lead role managing high-level clients with a personal track record for repeat business and client retention. Provided direction for a team of 10 and managed daily client communication with five teams.✔ Developed and oversaw the scope, budget, design, schedule, and implementation of strategic marketing campaigns for a variety of brands, from idea development through the analysis of success metrics.✔ Created and managed advertising campaigns across multiple platforms, ranging from $500 to $5,000 monthly.✔ Responsible for content management and campaign implementation for a wide variety of target audiences, including establishing branding and the creation of profiles.✔ Effectively increased Facebook likes to over 20MM and email database to over 300K for the renowned band Nickelback.✔ Supervised project needs with partners, including creative design and website development consistently meeting timeline and functionality requirements.✔ Interpreted analytical data to optimize campaign tactics, reporting on reach, engagement, demographic make-up, and CPI.✔ Executed sponsor and partner integration, as well as digital cross-promotions.✔ Conducted editorial outreach for over 50 publications and partners to further campaign objectives.✔ Developed social media launch strategies for notable clientele such as Chris Hemsworth, Liam Hemsworth, Maria Sharapova, Darius Rucker, and the Zac Brown Band.

Greater Nashville Area, Tn

Knoxville, Tennessee Area

Worked as an intern, accountable for scheduling and directing 36 NCAA basketball halftime productions for the university’s men's and women’s 2010-11 season at Thompson-Boling Arena, the 2nd largest college basketball venue. Administered a $10K budget.✔ Managed each national and international halftime act by negotiating fees, arranging transportation and lodging, and pinpointing show logistics.✔ Directed tours of UT’s Neyland Stadium and Thompson-Boling Arena facilities for clients and during ESPN’s televised show College Game Day.✔ Served as the On-Site Coordinator for all 2010-2011 football, soccer, volleyball, basketball, swim and dive, baseball, softball, and tennis game-day schedules.✔ Executed strategic events to promote Susan G. Komen For the Cure of Knoxville, Tennessee as a team member of the Live Pink, Bleed Orange campaign.

- Played a pivotal role in the winning campaign team for Fleishman-Hillard's Public Relations Student Society of America national competition, representing the University of Tennessee’s PRSSA chapter.- Organized and executed four community events aimed at boosting attendance at Buffalo Wild Wings during NCAA March Madness, resulting in a notable 37% increase in sales over a two-month period.- Developed comprehensive content plans to drive awareness of events through social media channels, effectively engaging the target audience and maximizing event participation.- Successfully secured coverage of events on local Knoxville media channels, enhancing visibility and exposure within the community.- Created impactful promotional materials to support event marketing efforts, ensuring consistency and effectiveness in messaging across various platforms.

Sunrise, Fl

- Organized and executed marketing and sales events for the Florida Panthers' 2010-11 season and AEG Live productions, ensuring seamless coordination and execution.- Directed 22 two-hour group tours of the arena's facilities to promote group ticketing options and summer entertainment sales, effectively showcasing the venue's offerings to potential customers.- Developed a custom program for a record-breaking 740-person tour, marking the largest tour in Bank Atlantic Center’s history, demonstrating adaptability and resourcefulness in meeting client needs.- Facilitated communication with all Bank Atlantic Center departments to ensure the effective implementation of group events, fostering collaboration and alignment across organizational functions.- Spearheaded the development and implementation of an inventory system for more than 2,000 promotional giveaways, optimizing efficiency and organization in promotional activities.- Collaborated closely with the Panthers Foundation to create impactful pre-show events for local non-profit organizations, enhancing community engagement and support initiatives.