Bonny Chacko Email & Phone Number

Berlin, De

Berlin, Germany

>Design, execution and optimization of multiple email and push campaigns>Implemented customer-centric automated and manual campaigns for DACH, FR, IT, ES>Responsible for Customer Lifecycle journeys - Onboarding, Engagement, Retention>Handled Segmentation, Campaign development, Journeys, A/B Tests, QA, Data analysis>Build and maintained an A/B test roadmap by building test hypotheses with a focus on engagement, revenue, retention and churn>Collaborated with cross-functional teams on Data Analytics, Content Calendars, Roadmaps, Surveys, and creative teams including QA of campaigns with the MOPS team>Member of strategic projects - personalized onboarding, Optimised member communication, Automation of journeys and campaigns, Moveable Ink Projects>Conduct in-depth data analysis to create reports in WIKI and provide actionable insights and recommendations to improve ROI.>Major Launches - Marvel Wastelanders, Harry Potter, Sandman, Spare, Becoming>Utilize JavaScript, HTML5, SQL, and MS Excel for campaign personalization, segmentation, data analytics, dynamic content delivery Tools - Internal Amazon Tools, Moveable Ink, Tableau, Alation, Airtable, Jira, Quip

Berlin, Germany

Berlin, Germany

Effectiveness of Push Marketing: A mixed-method study on the effectiveness of push marketing for the European media streaming industry

Berlin, Germany

>Successfully managed the outbound marketing of the Munich Security Conference 2022 by collaborating with cross-functional teams, vendors within time and budget

Bengaluru, Karnataka, India

>Heads the business development and online marketing efforts at BDS>Act as the key account manager for all clients, lead company's sales and after-sales efforts>Consult prospective clients on the benefits of working with suitable clouds and cloud migrations across industries, geographies, and business sizes>Providing solutions and services on platforms like AWS, Oracle Cloud, GCP, Azure>Helping organizations to leverage data in growing their business and outsmart competitors>Track the everyday performance of the team using Salesforce CRM and providing training and directions>Sales presentations and influencing VPs, C-Level executives about the services offered>Handling end-to-end sales activities from lead generation, pre-sales, client onboarding, grievance redressal and upselling services.>Contributing to the content design of website pages, brochures, case studies, social posts, and other internal documents>Identify vendors, partners and handle the partnership program

Kochi, Kerala, India

Co-founder of e-commerce home decor startup - Zelie As a co-founder and CRM marketing head, I work on shaping brand identity, driving customer acquisition, and fostering brand loyalty. Managing SEO, PPC, social media marketing, email marketing, and content marketing campaigns.Developing high-quality content, including product descriptions, blog posts, social media content, and email campaigns.Data-driven direct marketing including emails, banners, customer segmentation, and content Tracking and analyzing marketing performance metrics.Managing the marketing budget efficientlyCreate strategy across ad productsDesigning marketing journeys and converting business ideas into actionable tasks Be the main point of contact between departments and external agencies Manage creatives, own setup and QA of new content Manage content development and audience alignmentConduct ongoing A/B testingAnalyze campaign results and help drive business strategyAccomplishments:Launched the e-commerce store and generated initial salesAcquiring a significant customer base through effective email marketing campaignsBuilt a strong brand identity and reputationGenerating positive ROI on marketing investments

Kochi, Kerala

Handling strategic pursuits, management and follow-up of opportunitiesExploring the opportunities for joint ventures and strategic partnershipsSetting up of press releases and promotional media opportunities for events and new servicesWorking on SAP Ariba, SAP Discovery and SAP Fieldglass to obtain, Bid new projects using tender portals.Single-handedly did all the documentation for GDPR complianceTraveled to Germany and Singapore for industry events and client meetingsCo-ordinating client visits to maximize outcomes and briefing leadership during key client visitsEvaluating web analytics using Google, Moz, and timely Website management along with relevant teamsEngage with existing customers to understand their business goals, solution, and objectivesFew of the sales tools used: Sales Navigator, Zoho CRM, Sugar CRM, Hubspot CRM, Adobe Acrobat, Active Campaign, Albacross, Data Miner, Mail Tester, Yesware, Mail Meteor, Zoom, Mailshake, Trello, Mixbloom, Slack, Drift Platform, Google Analytics, Moz Analytics, Facebook Ads, Linkedin Ads, Instagram Ads

Responsible for end to end sales functions from prospecting, closure to follow-ups in the assigned territoryManaging a team and providing directions to achieve monthly, quarterly and annual targetsResponding to RFP, RFI, RFQ and preparing proposals, SLA, NDA, SOP, case studies of existing accountsSetting up of email campaigns, templates, follow-up for email marketing and inside sales teamResponsible for identifying the data mining sources and lead generation using Linkedin Sales NavigatorCold Calling leads to pitch the services of HashRoot in American, European and APAC regionsNegotiating on plans, pricing, discounts and working with Pre-sales to build proposals with profitabilityUp-selling, Cross-selling , Competitor analysis during pre-RFP and proposal development stagesLead farming, maintaining follow-ups with potential customers and objection handling

Kochi, Kerala, India

Bootstrapping TeamBooking Platform DevelopmentDeveloping Business PlanMarketing StrategiesHost AcquisitionMarket Analysis

Cochin Area, India

At Nibodha, I lead a team of digital marketing experts and business development specialists. I handle US/UK based leads right from market research till deal closing. I have generated around 250,000 USD of business for Nibodha from travel and Hospitality vertical. Was instrumental in driving the acquisition of number of Strategic Customers in the US region.

Lewes, Delaware

Business Development & Resource strategy creationLead Prospecting, Qualification, Forecasting and OnboardingClient Partner and maintaining client relationshipsVendor RelationshipsStrategic Partnerships & Engagements Website Analysis and Monitoring market trendsCollaborating with digital marketing team on marketing strategiesBrand building & Online reputation buildingHeads the event and Tech campaigns for the company

Cochin Area, India

Mobconf is a not-for-profit community of passionate technology specialists keenly observing the new trends in the mobility domain. We take pride in sharing the knowledge and conduct events which will benefit people who like to keep updated with the moving trends in mobility domain. MOBConf is such a platform where we get together to discuss and share our thoughts on the emerging scope of mobile application development by converging different technologies, there by making our daily life easy.

Cochin Area, India

Worked and supported along with the founding team of Kochin based Start-Up, Crenovates. Teamed up with them in winning various national level paper presentations. Crenovates are currently virtually Incubated with Startup Village, Kalamassery. Currently into branding and UI/UX designing.

Master Of Arts In International Marketing And Media Management

Information Science And Engineering, Computer Engineering

Activities and Societies: Served as college union member, won various national level paper presentations, served as training and placement.

Education record