Bono Jin Email & Phone Number

Shanghai, China

中国 上海市区

Role& Responsibilities: 1. Provided leadership and management of marketing and PR efforts of MSN portal, Bing, Skype and Microsoft Advertising adCenter (domestic and cross-border) in China;2. Developed overall marketing & PR strategy (Go To Market strategy), including brand positioning, market environment analysis, competitor analysis, IWOM monitoring, consumer insight, market segmentation, budget planning, and communication flow implementation;3. Leveraged various marketing channels (internet, mobile, offline), led the team to implement marketing plans and evaluate effectiveness; kept optimization to maximize the return on investments;4. Leveraged company’s internal resources and external ecosystem, to optimize the brand value, build and deepen external cooperation network, so as to expand the user fan base for the company;5. Marketing Intelligence management; Collected and monitored industry data and competitors’ activities; kept long-term cooperation with 3rd party research institution like iResearch, Nelson and CNNIC; conducted regular industry marketing intelligence;6. Established work flow, rules and regulations of Marketing & PR Department; develop marketing promotion budget and overall financial budget of marketing department; established and improved the performance appraisal system; managed the team, coordinated team members’ cross-team collaboration within and outside the company to ensure high working efficiency.Achievement:1. Bing PK Google project in China market;2. Rebranding campaign of Bing search in China market;3. ” Bing Dictionary” users increased from 0 to 2.3 million, which ascended to the top 4 of dictionary software in China market;4. MSN brand video “if Love”, which won the advertising award “The Third Person Case Selection” nomination;5. “Bing Dictionary Reading Model Contest”, which won the Bronze Award in the Internet Advertising Festival;

Shanghai City, China

Role& Responsibilities;1. Led the marketing efforts around Windows Live/Bing in China market;2. Developed the promotion plans of Messenger/ Hotmail/ Spaces/ Bing in China market;3. Managed to leverage extra external resources to maximize marketing effect with limited marketing budget.Achievement:1. Planned and promoted the “A Decade of MSN” campaign in 2009, built corporations with 7 famous internet companies’ resources like Qidian, Dazhong, MTV, Lenovo, etc. with other 6 separated activities in 9 months, won over as well as gained 2.5 million profit and sponsor gifts which valued 600,000 for the company;2. Planned and led the donation campaign “Rainbow Action” for the Sichuan Earthquake in 2008, which was awarded the Annual best practice of Microsoft China, and it was the only campaign that won the Gold Unique Online Marketing Award of all the online marketing campaigns in the 6th China Interaction Network Advertising Competition;3. Planned and led the Love China Campaign successfully to improve positive brand image, which was participated by 8M MSN users in China;