Focused on helping busy, ambitious start-ups and SMEs with creative strategy, direction and execution. Leveraging 25 years experience as a creative leader and serial founder, I rapidly cut through clients' challenges and set them up with the direction, tools, processes and momentum to hit their stretch goals.

• Led product management and design, overseeing all aspects of product development• Collaborated cross-functionally with engineering, marketing and sales to ensure alignment on strategic goals• Recruited and managed a global team of designers and developers, implementing Agile methodologies such as Scrum• Conducted rapid prototyping and iterative testing with partners and users to achieve product-market fit as the business evolved • Secured £1m across three successful… Show more • Led product management and design, overseeing all aspects of product development• Collaborated cross-functionally with engineering, marketing and sales to ensure alignment on strategic goals• Recruited and managed a global team of designers and developers, implementing Agile methodologies such as Scrum• Conducted rapid prototyping and iterative testing with partners and users to achieve product-market fit as the business evolved • Secured £1m across three successful fundraising rounds• Engaged regularly with Customer Success and Partner Success initiatives• Created an atomic Figma design system to enhance design and engineering workflows Show less

• Collaborated with EY Seren and ?What If! service design teams on user research, ideation, design and storytelling• Represented EY Seren in a nine-week design sprint for a major UK bank addressing the rise of Neo banks• Led storytelling in Microsoft’s successful pitch to British Airways• Conducted service design for Barclays digital products• Developed written, visual and animated storytelling for future tech and complex, non-tangible products • Created brand identity and… Show more • Collaborated with EY Seren and ?What If! service design teams on user research, ideation, design and storytelling• Represented EY Seren in a nine-week design sprint for a major UK bank addressing the rise of Neo banks• Led storytelling in Microsoft’s successful pitch to British Airways• Conducted service design for Barclays digital products• Developed written, visual and animated storytelling for future tech and complex, non-tangible products • Created brand identity and strategy for NBA superstar Luol Deng Show less

Generating creative, insightful and entertaining TV productions. "Conquering the Mille Miglia: Inside the Greatest Drive in History" is a collaboration with Sir Stirling Moss which explores his iconic performance in the 1955 Mille Miglia; a 1,000 mile non-stop road race across Italy, which he completed in 10 hours 7 minutes and 48 seconds. His record has never been broken.

• Discovered a market niche in adventure tourism• Developed and refined a range of European travel schedules• Directed the marketing and execution of 15 group tours

Multi-disciplinary design for clients in telecoms, travel, automotive and Formula 1. Key accounts included Qantas, American Airlines, Etihad, Siemens, Hitachi, Bentley, Renault F1, Ford F1, Land Securities.