Brandon Booker Email & Phone Number

Atlanta, Ga, Us

Atlanta, Us

•Led cross-functional teams in implementing multifaceted projects, business development deals, and partner relationships for CNN Digital, ensuring successful project outcomes and exceeding quality standards.•Managed budget planning and allocations of $3M digital advertising credit across various business verticals, achieving increased app downloads, affiliate purchases, newsletter and subscriptions.•Developed and implemented comprehensive team sites and workspaces, via MS Teams and Monday.com to streamline knowledge sharing, processes, collaboration, and reporting.•Collaborated with leadership to define requirements and implement strategies aligned with organizational goals.•Spearheaded the end-to-end management of various new business development deals and digital products, resulting in increased app downloads and affiliate purchases.

Atlanta, Us

•Acknowledged with “Exceptional Contribution Award” for high performance and flexibility•Led high-impact projects from initiation to completion across multiple digital platforms, including website design, development projects, and app implementations.•Managed the production, marketing, and release of Vault by CNN's NFT products resulting in $405K in primary sales and developed an untapped community of engaged users (360 Discord members and 11.2K followers).•Collaborated with cross-functional teams including Business Development, Product, Development and to ensure project alignment and successful project outcomes.•Implemented risk management strategies to ensure project deliverables met quality standards, expectations, and delivery timelines.•Developed various process improvements to consolidate tools and centralize partnership deals and distribution assets to improve transparency for leadership and teams across digital organization.•Orchestrated and optimized promotional efforts across diverse advertising channels, enhancing brand presence and driving results.•Collaborated with leadership teams to develop and implement strategies aligned with organizational goals.

Atlanta, Us

•Managed the operational and contractional aspect of multiple third-party relationships to monetize CNN Digital via paid and organic content recommendations. •Conducted A/B tests and in-depth revenue analyses of partner performance, processes, and identifying opportunities for optimization.•Led the development and implementation of new features and product improvements between the organization and business partners.•Monitored and reported on KPIs, providing insights to support data-driven decision-making.

Atlanta, Us

•Managed the operational and contractional aspect of multiple third-party relationships to monetize CNN Digital, driving revenue optimization and process improvements.•Led technical implementation of new Outbrain features and product improvements across CNN’s website (desktop and mobile web) and mobile applications•Conducted thorough analysis of partner performance, processes, and revenue to identify opportunities for optimization and support data-driven decision-making.•Supported contract renewals/negotiations and guided implementation of product improvement requests from both CNN and Outbrain.• Collaborated with editorial, development, and product teams to ensure CNN Digital's content meets compliance standards of the Outbrain agreement.•Identified and assisted in designing optimization opportunities and A/B tests.

Armonk, New York, Ny, Us

•Spearheaded the design and implementation of technical solutions to enable and enhance advertising capabilities of The Weather Company applications.•Managed ad execution across multiple digital platforms: iOS, Android, and Windows (6 apps), ensuring seamless campaign delivery and optimizing user interactions.•Collaborated effectively within cross-functional teams, including Ad Product, Ad Operations, and Product to define technical requirements and scope for successful implementation and operationalization of new advertising products.•Demonstrated adept troubleshooting skills to identify and resolve production issues within digital platforms, ensuring proper delivery of ad campaigns via Google Ad Manager (GAM) and Charles Proxy.•Assisted QA teams in reviewing, testing and verifying seamless ad products delivery.•Proficiently created and managed mobile app configuration files and backend systems (AWS server) to guarantee the proper delivery of ad products.

Atlanta, Georgia, Us

•Provided exceptional customer service/tech. support via phone/e-mail•Assisted in troubleshooting incidents detrimental to production and completed daily service requests•Maintained a Product Operations Tracker database vital to the Digital Operations Center’s monthly event documentation•Gained knowledge on facilitating collaboration between teams, both technical and non-technical, in order to resolve tasks at hand•Managed user accounts•Performed low-level maintenance on data center/servers

Kennesaw, Georgia, Us

•Aided faculty, staff, and students with software, hardware, and product installation issues•Maintained networks and servers•Performed cable management•Troubleshoot issues/incidents

Bachelor Of Business Administration (B.B.A.), Information Systems

Information Systems