I'm an award-winning independent PR consultant, I work with businesses to help them boost their reputation and reach their target audience. I’ve always had a passion for writing and story-telling, but being made redundant several years ago inspired me to turn that interest into a career. I returned to university and started on a new career path as a journalist at my local newspaper. I eventually made the transition to public relations, gaining agency experience before starting my own PR consultancy, Lyme Communications.PR plays a critical role in establishing brand identity and boosting reputation. For me, it’s all about working closely with an organisation, discovering its interesting and newsworthy stories, and communicating the company’s relevance and value to its target audience. There’s no bigger buzz than seeing my client’s story published in the media.I’m a people-person, so establishing relationships with journalists and editors is an enjoyable part of the job – and critical when pitching story ideas! Expertise: Strategy – An effective PR strategy should align with your business plan. I create a cohesive strategy that provides focus and direction.Audience insight – Content creation and a media wish list need to be shaped by audience insight. Campaign planning – I have a strong track record in creating and delivering successful PR campaigns.Media relations – I’ve successfully secured coverage in national newspapers (including the Observer, Guardian and Sunday Express), regional press, online, and both national and international trade publications.Technical writing – I specialise in technical PR, working with manufacturers, built environment firms and construction companies to help them promote their products and services and build a reputation as industry leaders. If you believe I can help you, please get in touch. I look forward to connecting with you!