Boon Hau Tan Email & Phone Number

Singapore

Singapore

- Led copywriting in a creative team across the biggest commercial/governmental projects.- Clients include: Coca-Cola, Republic of Singapore Navy, Meta, DBS, PUBG, BYD, Xiaomi, DSTA, SK-II, MSF, MOE, Ethereum, Warner Bros., OQ, Google and more.- Coca-Cola at the Tokyo 2020 Summer Olympics: Creatively conceptualised, developed the experience and led UX writing for a Japan-wide app experience during the Olympics. It garnered more than 548k users, an average visit time of 120… Show more - Led copywriting in a creative team across the biggest commercial/governmental projects.- Clients include: Coca-Cola, Republic of Singapore Navy, Meta, DBS, PUBG, BYD, Xiaomi, DSTA, SK-II, MSF, MOE, Ethereum, Warner Bros., OQ, Google and more.- Coca-Cola at the Tokyo 2020 Summer Olympics: Creatively conceptualised, developed the experience and led UX writing for a Japan-wide app experience during the Olympics. It garnered more than 548k users, an average visit time of 120 seconds, with 13k coupons redeemed. Awarded 2 Golds for ‘Best COVID-19 Response’ and ‘Industry Specific Use of Mobile: Food and Beverage’ at Marketing-Interactive’s Mob-Ex Awards 2022.- Navy@Vivo 2023: Creatively conceptualised and developed the national defence messaging, for RSN's 2023 edition of its blockbuster open house series; in consultation with RSN, developed its public interactive experience.- Meta's FB4Fans 2021: Creatively conceptualised, developed the experience and led UX writing for Facebook's virtual festival, connecting popular Asian creators to fans during the pandemic. From concerts, games to meet-and-greets in a semi-open-world interface, it recorded 300k concert views, and 242k social media interactions. Show less

Singapore

- Led the creative department, at an events experience startup.- Notable clients/projects: Maybank for Manchester United, Under Armour, SPS' Yellow Ribbon Project Run 2018, The New Paper's Big Walk 2017 and more.

Singapore

- Established and led the art direction of Art Republik, a Southeast Asian contemporary art magazine. Also wrote feature stories and op-eds; conducted interviews with artists and personalities. It was accorded two Media Publishers Association (MPAS) awards, ‘Front Cover of The Year (Consumer) - 2016’ and ‘Lifestyle / Entertainment Media of the Year - 2015’; also has been featured in Monocle magazine.- Led the design revamp of acclaimed Singaporean magazines Men's Folio and World of… Show more - Established and led the art direction of Art Republik, a Southeast Asian contemporary art magazine. Also wrote feature stories and op-eds; conducted interviews with artists and personalities. It was accorded two Media Publishers Association (MPAS) awards, ‘Front Cover of The Year (Consumer) - 2016’ and ‘Lifestyle / Entertainment Media of the Year - 2015’; also has been featured in Monocle magazine.- Led the design revamp of acclaimed Singaporean magazines Men's Folio and World of Watches in 2013. Show less

- Working with artist Zhao Renhui, art-directing and strategising the publication series for the artist’s projects. - Periodicals were presented as ‘found objects’, providing exclusive ‘b-side’ stories expanding on the tropes and universe of the projects and the Institute, that were not featured in the main exhibitions. - The books were featured on Selfpublishbehappy.com, as ‘Book of the Week’ and on Japanese site Bookletpress.org. The publications also were featured at the London… Show more - Working with artist Zhao Renhui, art-directing and strategising the publication series for the artist’s projects. - Periodicals were presented as ‘found objects’, providing exclusive ‘b-side’ stories expanding on the tropes and universe of the projects and the Institute, that were not featured in the main exhibitions. - The books were featured on Selfpublishbehappy.com, as ‘Book of the Week’ and on Japanese site Bookletpress.org. The publications also were featured at the London Book Fair 2011 at Whitechapel Gallery. Show less

Singapore

- Art-directed and designed the inaugural Singapore International Photography Festival catalogue - Branding for the first Asian Symposium held at the Nanyang Academy of Fine Arts. - Independently creative-directed Cisco’s 50th Anniversary Exhibition, held at the National Museum of Singapore. - Served on the initial proposal-winning team for the Singapore Pavilion, Shanghai World Expo 2010, with Dear Design Studio.

Singapore

- Creative-directed ‘OH! Open House, Tiong Bahru’ (2012) alongside curator Alan Oei, with extensive development, historical and groundwork research to meld and saturate the effects of the visuals with the art and the characteristics of the neighbourhood. - Developed the brand identity and established a "book program" for the series, fleshing out more depth and localised stories from the respective neighbourhoods, unrelated to the art coverage.- Creative-directed ‘Campaign City: Life… Show more - Creative-directed ‘OH! Open House, Tiong Bahru’ (2012) alongside curator Alan Oei, with extensive development, historical and groundwork research to meld and saturate the effects of the visuals with the art and the characteristics of the neighbourhood. - Developed the brand identity and established a "book program" for the series, fleshing out more depth and localised stories from the respective neighbourhoods, unrelated to the art coverage.- Creative-directed ‘Campaign City: Life in Posters’ for the National Library Board, working with historical precedents for a contemporary audience and temperament. Working closely with curators and editors, conducting interviews and research to deliver an objectively educational exhibition, masked under a dramatic, oppressive veneer. Show less

Bachelor’S Degree, Graphic Communications

Diploma, Visual Communications

- Accorded consecutive best-in-cohort prizes at the NAFA Icon Awards in 2006 and 2007.

High School

Activities and Societies: Air Rifle, Tennis, Photographic Society - Air Rifle captain, won Bronze at East Zone level. - Photographic.