Boota Singh Sivia Email & Phone Number

England, United Kingdom

Wednesbury, West Midlands, Gb

MSC is the leading metalworking supplier in the UK.

Dordon, Tamworth, Gb

With over 200+ branches nationwide and 130,000 parts available Euro Car Parts is the UK's number 1 supplier of car parts.

Warwick, Warwickshire, Gb

Wolseley UK is the operating subsidiary of Wolseley plc and is headquartered in Royal Leamington Spa with another major office site in Ripon. The company is organised into trading brands, serving distinct customer groups. The brands are market leaders with outstanding reputations for supplying professionals in the construction market.Key Achievements* Awarded “Outstanding Achievement” award in December 2018 by senior management team.* Rebranded 440 branches within a 15 week program in line with new brand guidelines.* Transformed twitter site from Plumb Center to Wolseley and grew followers from 740 followers to 5,000 within a 12 month period.* Responsible for signing off branding all media channels including social media, website and intranet.* Creation of a series of brand video’s to promote brand values to both an internal and external audience.* Creation, production and broadcast of brand updates via email, direct and PR. * Project managed the largest trade event with an attendance of over 5,000 customers across three days.Responsibilities* Adherement to the Wolseley brand and implementation of the Customer Value Proposition. * Ownership & management of the brand budget to the value of £1.5m.* Supporting the Branch Director and Operational teams for the development of the branch environment, showroom launches and merchandising process * Championing the customer agenda at all times within the business aligned to the marketing vision and relevant strategic projects as required * Managing - as part of the strategic plans – the development of the Wolseley brand and relevant propositions across all customer segments * Managing the creation of an innovative customer segment driven propositions and campaigns (Existing customers and Acquisition) with clear ROI metrics / reporting throughout the year

Warwick, Warwickshire, Gb

Key achievements* Formulate and execute annual customer segment(s) marketing plan in partnership with the Senior Management Team. * Grow the Plumb Center Twitter account followers from 740 followers to 5,000 within a 12 month period with a rebrand and introduction of a “personality” to the account.* Requested monthly data reports to measure ROI on current and new marketing activities which was distributed with the senior management team.* Created, co-ordinated and managed the branch marketing guide on a bi-monthly basis to ensure all branches and website were in sync with messaging for that period. Responsibilities* Supporting the Central Operation and Field teams in delivering key objectives around product categories, sales and margin, promotions and own brand development (specifically Center, Nabis and Saracen) * Controlling within the central marketing function the co-ordination and process with agencies and identify best practice / multi-channel opportunities * Continually review and interpret internal data and external market/customer and competitor insight identifying future business opportunities and recommending appropriate actions as required working in collaboration with the Customer Development Manager * Supporting Category Directors and their teams for Plumbing and PVF plans to drive profitable growth on high margin activity * Supporting the Branch Director and Operational teams for the development of the branch environment, showroom launches and merchandising process

Birmingham, Gb

SCC is the UK’s largest privately owned IT solutions provider, with a turnover of over €3billion providing value added turnkey solutions that drive cost savings and improve IT performance. Key Achievements* Over 100% increase in IBM sales over the last two years through targeted campaigns, lead volume, velocity, quality and conversion. * Overall rebrand and relaunch of the SCC partner pages on scc.com with more interactive content.* Consistently produced over 60% conversion rate of leads generated to opportunity * Reduced marketing campaign launches from 20 weeks to 8 weeks.* Increased level of funding across all vendors by a minimum of 50% for various activities.* Creating strong and consistent marketing plans * Enhanced customer engagement & experience by aligning marketing assets, content & messages to the right stages in the decision-making process.Responsibilities* Build and maintain effective Vendor relationships * Responsible for managing £M budget across the channel* Developing targeted marketing campaigns to increase customer acquisition and retention and delivered on time and on budget. * Direct and led key stakeholders when managing a campaign, including design agencies, CRM data teams and vendor managers. * Report and present results of activity to senior key personnel both within SCC and externally.* Marketing campaigns produced using the full marketing and communications mix (including direct marketing, collateral production, online activity and events). * Co-ordinating and briefing national Design and Telemarketing agencies.* Proactive management of workflow to ensure campaigns are delivered on time and to marketing objectives and standards. Includes management and production of case studies and customer references.* Keep abreast of competitor marketing activity, strategies and pricing. Undertake market research when required. * Track success of campaigns and deliver ROI results to senior management teams and vendors.

Birmingham, Gb

Limoges, Fr

Legrand Electrical is an international French manufacturing company, specialising in the design, manufacture and distribution of wiring accessories and industrial products in the business-to-business sector. Key Achievements* First to launch a niche socket into the market that anticipated and accommodated the potential rise in “Sky+” in all new build and refurbished homes (totalling approx 150,000 homes per year). Now an industry standard product.* Co-ordinated and conducted a market research programme to identify trends in the housing markets in relation to the electrical wiring accessory market. Led to the development and launch of the TV Corner socket plate, which was a first for the market place. * Responsible for managing products and ranges, which accounted for over 40% of Legrand’s annual turnover and included a market leading range.Responsibilities * Manage all aspects of the ceiling and wiring accessory range from online, forecasting and product development.* Product branding and positioning in the market place.* Ongoing market research to monitor trends, competitors and new markets.* Build partnerships internally with other departments and external suppliers* Manage external and internal PR across brands * Responsible for the project management of new products and creating a marketing strategy to launch these products to target markets.

Widnes, Halton, Gb

A two person marketing department working in a higher education institution, which servicd the Warrington and Merseyside area. The student base comprised of approximately 1500 full time and part time students and specialised in I.T and computer related courses. Key Achievements* Increased the number of Careers Information days from two to six throughout the year resulting in 65% increase in registrations.* Introduced ongoing market research to maximise marketing messaging and brand recognition* Identified new student sector and created marketing comms to target prospective customers* Created, launched and managed marcoms strategy & delivery across PR, radio* Built a strong marketing capability which grew student registrations by 28%Responsibilities * Establishing effective communication links with course team leaders, school heads and other interested parties. * Building and maintaining a database of contacts in community groups, schools, voluntary agencies and local business. * Maintaining regular dialogue and providing information about college courses, programmes and events.

Leadership & Management Level 5, Leadership & Management

Chartered Institute Of Marketing Diploma, Marketing/Marketing Management, General

Ba (Hons) Marketing & German

Education record