Peter Booth Email and Phone Number
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Peter Booth personal email
Peter Booth phone numbers
Marketing leader with 15+ years in CPG working in brand management and media & creative agencies. Experience in baby care, OTC, and vitamins & supplements (VMS). Strengths in brand strategy, consumer insights, data analytics, eCommerce, advertising, digital marketing, innovation, and P&L management.
Kenvue
View- Website:
- kenvue.com
- Employees:
- 17968
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Marketing Director, Head Of Us Brand Growth StrategyKenvuePrinceton, Nj, Us
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Chief Of Staff, Brand Growth Strategy & OperationsKenvue Aug 2023 - PresentSkillman, New Jersey, Us
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Senior Brand Manager, Ecommerce & Omni - Zarbee'S NaturalsJohnson & Johnson Jul 2021 - Aug 2023New Brunswick, Nj, Us -
Brand Manager - Benadryl & Children'S AllergyJohnson & Johnson Jan 2020 - Jul 2021New Brunswick, Nj, UsOwn the P&L and business strategy for the US Benadryl(r) and Children's Allergy business
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Senior Associate Brand Manager - Listerine InnovationJohnson & Johnson Aug 2018 - Jan 2020New Brunswick, Nj, Us• Manage the global launch of LISTERINE®’s biggest product innovation, updating sales forecast and financials, supporting regional marketers to develop communication and promotional plans, managing project timelines, and sharing results and learnings through internal communications • Partner with global cross-functional team to commercialize new product innovation from concept development, legal, regulatory, and trademark clearance, packaging design, and claims and communication development• Assess new market segment growth opportunities based on consumer insights, market sizing and profitability, and R&D/regulatory validation for technical feasibility • Write new product concepts for upstream oral care innovation to validate consumer insight and market potential
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Associate Brand Manager, Digital - Johnson'S BabyJohnson & Johnson May 2017 - Aug 2018New Brunswick, Nj, Us• Develop digital and social strategy and content plan to support the relaunch of JOHNSON’S®• Lead the creative development process and execution of paid digital and social media campaigns across multiple platforms, achieving the highest campaign awareness in brand’s history and earning a spot in AdAge’s top 10 viral videos at campaign launch • Relaunch JOHNSON’S® social channels across Facebook, Instagram, Twitter, and YouTube with new organic content and content calendar, improving net sentiment by double-digits• Prepare the consumer care organization on the relaunch of JOHNSON’S® through live training and developing FAQs to effectively respond to consumer inquiries online and over-the-phone • Develop PR & Influencer strategy and content plan, including influencer selection, key message development, and content creation • Manage partnership with The New York Times, from strategy to creative development and media execution • Plan, design, and execute an internal launch party for employees and the external launch event for media and influencers to build excitement for the relaunch of JOHNSON’S® • Lead JOHNSON’S® LGBTQ consumer strategy by forging a partnership with the Family Equality Council (FEC) to activate brand’s purpose
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Associate Brand Manager - Johnson'S BabyJohnson & Johnson Aug 2016 - May 2017New Brunswick, Nj, Us• Analyze monthly brand in-market sales performance and report on insights and trends to ensure brand business delivery • Lead sales forecasting process, improving forecast accuracy, inventory management, and free cash flow on U.S. Baby business• Manage brand’s marketing P&L to deliver business plan target for brand contribution • Partner with sales and shopper marketing to plan and execute in-store and consumer promotions, driving +$10MM in incremental sales. • Assist in the development of JOHNSON’S® business plan to achieve e-commerce growth objectives
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Consumer Mba Summer AssociateJohnson & Johnson Jun 2015 - Aug 2015New Brunswick, Nj, Us
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Senior Brand StrategistYoung & Rubicam Group Jul 2012 - Jun 2014• Led strategic brand communication planning for national consumer package goods (CPG), retail, travel, and non-profit brands• Designed quantitative surveys, wrote discussion guides, and provided agency perspective on client-led research• Combined quantitative data with qualitative research methods to uncover compelling insights • Crafted creative briefs to inspire creative teams to achieve brands’ business objectives • Researched and presented situational analyses, including cultural context, consumer insights, competitive landscape, and category dynamics -
Media Planning SupervisorThe Martin Agency Oct 2011 - Jul 2012Richmond, Va, Us• Developed and presented strategic media plans and recommendations, translating client goals into innovative media solutions• Supervised the professional development and work product for media planners and assistant media planners across multiple client accounts• Lead research initiatives to identify tools and resources that uncover consumer insights and guide the strategic media planning process • Awarded Media Behavior Institute's Gold Prize for pioneering use of consumer mobile diary data to identify strategies that bridge message and media for a leading quick service restaurant -
Senior Media PlannerThe Martin Agency Jun 2010 - Nov 2011Richmond, Va, Us
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Communications AnalystMec Sep 2008 - May 2010London, London, Gb• Designed, presented, and implemented media communication strategy for national consumer package goods (CPG) brands• Managed internal research and buying teams to execute clients' communication strategy in-market• Gather and analyze data to identify campaign performance insights, opportunities for campaign optimization, and competitive insights & opportunities -
Assistant Media StrategistTargetcast Tcm Aug 2007 - Sep 2008• Researched, wrote, and presented competitive reports for travel client• Managed multi-million dollar media budget and prepared monthly budget summaries for brand managers
Peter Booth Skills
Peter Booth Education Details
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University Of Virginia Darden School Of BusinessMaster Of Business Administration (M.B.A.) -
Virginia Commonwealth UniversityMathematics And Statistics
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University Of VirginiaMarketing And Management
Frequently Asked Questions about Peter Booth
What company does Peter Booth work for?
Peter Booth works for Kenvue
What is Peter Booth's role at the current company?
Peter Booth's current role is Marketing Director, Head of US Brand Growth Strategy.
What is Peter Booth's email address?
Peter Booth's email address is pe****@****grp.com
What is Peter Booth's direct phone number?
Peter Booth's direct phone number is (800) 950*****
What schools did Peter Booth attend?
Peter Booth attended University Of Virginia Darden School Of Business, Virginia Commonwealth University, University Of Virginia.
What skills is Peter Booth known for?
Peter Booth has skills like Media Planning, Integrated Marketing, Digital Marketing, Interactive Marketing, Advertising, Digital Strategy, Digital Media, Media Strategy, Creative Strategy, Interactive Advertising, Brand Development, Media Buying.
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