Research Executive (Qualitative)
Cambodia
After my return from an exchange study in Cyprus, I embarked on my first professional role. Eager to delve into research, I focused on understanding the needs of Cambodian users across diverse research projects. During my time at Kantar, I honed my ability to create and develop project proposals aligned with client briefs. Recognized for my skill in designing tailored research methodologies, I also supervised fieldwork to ensure respondent data quality. Effective communication with the recruitment team was crucial, especially in navigating challenges.Central to each research effort was formulating insightful inquiries and conducting interviews, focus groups, and immersion studies with individuals from various nationalities—Cambodian, Japanese, and Thai. Rooted in qualitative research principles, I learned that data analysis begins early, not just during post-collection analysis. This understanding emphasized the importance of comprehending user behaviors, unspoken cues, and aligning perceived needs with aspirational objectives to derive meaningful insights.Each research project culminated in translating raw data into actionable insights, encapsulated in strategic recommendations. Proficiency in shaping data into coherent narratives that drove actionable outcomes became a cornerstone of my skill set.As I left this role, a mix of apprehension and comfort propelled me. However, it also signaled the need for change. Driven by a desire to apply my Kantar-acquired expertise to uplift underserved communities, I transitioned to the non-profit sector, aiming to leverage my skills for impactful change.
