Bora Arslan Email & Phone Number

All about vision and strategy. I am an influential technical business leader with a proven track record of transforming businesses with focus on technology, risk, culture, efficiency through digitalization and data centric decisioning, and futureproof strategies. I am proud of my decades of international leadership experience in the domains of Data Management and Data Delivery Strategies, Advance Analytics, Synergistic Loyalty Programs, Targeted Customer Value Propositions, Pricing, Personalization, and Business Transformation. I initiated, expanded, and elevated several innovative programs for medium and large scale global companies, acquiring a portfolio of skills includingIT Operations,Cyber Security,Data Platforms,Personalization,Intelligent Pricing, Machine Learning,Strategic Planning,Artificial Intelligence, Change Management,Technology Architecture,Targeted Human Centric Design,Big Data and Emerging Methods,Data Delivery Factory Management,Digitalization and Business Transformation,Analytical CRM and Quantitative Marketing,Next Generation Technologies and Enablement,Data Driven Customer Experience Management,Loyalty Program Design, Strategy, and ExecutionMy key achievements include* Built an unparallel vision for IAG that resulted with record number of advanced automation bots and embedded several Artificial Intelligence capabilities into operations as part of the AI transformation program which not only produced significant cost efficiencies, but also personalized key customer interactions, resulting improved NPS and loyalty* Developed a whole new digital marketing vision and strategy that produced improved the ROI precision, and strengthen the dealer management processes for Ford Motor Company with the use of automated measurement and messaging and targeted loyalty communications* Re-constructed the loyalty strategy and moved the entire data infrastructure to cloud after re-architecting and re-building the entire data collection, consolidation, and consumption processes for BGL Insurance Group, cleaning up historical data latency and spaghetti like data flows, resulting significant cost and process efficiencies and new growth through personalized loyalty * Designed and built the Customer Loyalty Platform (Member Engagement Platform) that served as the main gate point and concierge with multiple touchpoints for Sam’s Club members with functionalities including authentication, payment, marketing and loyalty communications, and personalization.* Re-defined loyalty, advertisement, and marketing for Walgreens

Listed skills include Analytics, Strategy, Crm, Segmentation, and 46 others.

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  Bilkent Universty

  Mathematics