Bora Choi Email & Phone Number

Atlanta, Ga, Us

United States

Charco is a medical device start up that treats Parkinson’s, based in the UK, Korea, and US. I have been thriving in my role as Senior Product Marketing Manager and Communications Lead since 2023. One of my major achievements has been developing and implementing a comprehensive Go-To-Market strategy for a new wearable product, CUE1+, leading a team of 10+, which resulted in a 46% increase in the pre-launch waiting list and a 97% surge in social media subscribers.Another project I led was the creation of the roadmap for our next-generation wearable device. By conducting thorough competitive analysis and usability studies, I could pinpoint exactly what our target market needed. Leading these research initiatives was an eye-opening experience that allowed us to set ambitious yet achievable goals—specifically targeting over 10,000-unit sales in 2025.My role also involved crafting and presenting a product launch strategy for the US market. This strategy wasn’t just a plan; it was the culmination of in-depth healthcare market analysis and countless hours of building stakeholder consensus. The goal was clear: to secure 50K US users by 2026.Notable highlights:◉ Enhanced user engagement by 20% through spearheading a website and app renewal project for 20K+ monthly active users, optimizing for direct e-commerce via cross-functional team collaboration and utilizing data visualization dashboard◉ Led the sponsorship of year-long walking events in partnership with Parkinson’s UK, the largest Parkinson’s charity organization in the UK, resulting in a 67% increase in website visitors and a 37% increase in the purchase waiting list.◉ Improved customer satisfaction by 68% by stabilizing CS team operations, resolving over 2K+ CS backlog issues, implementing a CRM system to prioritize and manage tickets, and creating a dashboard for efficient resource management.

Alpharetta, Georgia, United States

At Fiserv, I took on the role of an MBA Product Management Intern with the Digital Solutions Team in the Banking Division in 2022. In this position, I played a pivotal role in formulating and executing a comprehensive roadmap aimed at migrating clients from ten different digital banking applications into a singular, unified Go-Forward app. This strategic move not only boosted operational efficiency by a significant 27% but also slashed maintenance costs by at least 18%, showcasing the tangible benefits of streamlining our digital offerings.A key part of my role involved conducting an in-depth analysis of customer needs for our mobile banking app products. This task required close collaboration with the Development, Sales, and Design teams. Through these efforts, I was able to devise two distinct app development strategies that effectively balanced both price and performance. These strategies were tailored to address the varied needs of our diverse customer base.One of my notable contributions was proposing and implementing dual-track app development strategies based on customer segmentation. This approach resulted in a remarkable increase in customer adoption rates by a significant percentage and drove an impressive growth in mobile banking app revenue. It was a clear testament to the impact of well-targeted product strategies.On top of that, I took the initiative to revamp an automated dashboard used for tracking the progress of our migration projects. This overhaul significantly improved the accuracy of our project monitoring and reduced the time spent on manual reporting by as much as 31%. The enhanced dashboard became an indispensable tool for ensuring that our migration efforts stayed on track and were communicated clearly across the team.

Suwon, South Korea

During my recent tenure at Samsung Electronics HQ, I held the position of Senior Marketing Manager within the Marketing Team of the Mobile Division from 2019 to 2021. In this role, I took charge of orchestrating the efforts of 45 global subsidiaries to develop evaluation standards for over 3,000 Samsung Experience Stores. This initiative was part of a larger store improvement and closing plan that ultimately boosted overall store profitability by an impressive 13%.I delved deep into the performance and operations of these stores, administering thorough analyses and collaborating closely with local teams to craft targeted improvement plans. These efforts paid off significantly, particularly in the Indian market, where we saw a 15% surge in store sales performance.Leading seven regional headquarters, I was instrumental in establishing global store operation guidelines. This included streamlining the new store opening process, evaluating partners, and developing a comprehensive manual. By 2020, these guidelines had been successfully implemented across all 45 global subsidiaries.Moreover, I was selected for a consulting task force focused on enhancing sales field force management in Southeast Asia. Our work revolved around refining incentive schemes, setting realistic sales targets, and mapping out clear career paths. This comprehensive approach led to a notable reduction in the turnover rate, which dropped from 58% to 44% within a single year.

Suwon, South Korea

During my tenure as Assistant Manager for the Retail Marketing Team in the Mobile Division, I led numerous initiatives that enhanced store performance and visibility. At Samsung HQ, I piloted projects that earned strong annual evaluations, leading to my selection for the Retail Field Expert program and deployment to our German subsidiary.In Germany, I transformed a Frankfurt popup store into a permanent flagship store through financial profit and loss analysis and high-impact celebrity and seasonal marketing campaigns. I organized a high-profile unpack live event, increasing store traffic and visibility by 30%, establishing the store as a regional landmark.I also led market research and developed standardized store branding focused on enhancing customer experience. This new design was piloted in Toronto and Brussels, leading to implementation across over 300 stores in 52 countries, resulting in a 57% increase in customer satisfaction and a 31% boost in sales.Notably, I introduced new visual merchandising concepts and security solutions for wearable products, managing the end to end process from development to store implementation. This led to global distribution in over 45 countries during two flagship product launches, resulting in a 18% reduction in theft and a 21% increase in product visibility and engagement.Additionally, I implemented agile project management methodologies and optimized team workflows, achieving a 25% improvement in project delivery time. This facilitated efficient rollouts of new products and store designs, strengthening brand consistency and enhancing customer experience.

Master Of Business Administration - Mba, Business Analytics And Marketing

Activities and Societies: Goizueta Technology Association, Goizueta Marketing Association, Goizueta Golf Club• Global Scholarship.

Bachelor Of Arts - Ba, English Language And Literature, Economics