At Multinet Up Group, a multinational enterprise in 23 countries, I've led a transformative marketing strategy, cementing our position as a data-driven market leader with heightened brand awareness.Key Contributions:🔹 Data-Driven Cultural Shift: : Championed a company-wide shift towards data-driven decision-making. By introducing advanced data metrics and embracing both qualitative and quantitative research methodologies, I've ensured a deep and nuanced understanding of our target audience, enabling more effective and strategic marketing decisions🔹 Strategic Departmental Leadership: Directed PR, MarCom, CRM, and Digital Marketing teams with distinct KPIs, aligning departmental goals with the company’s vision for measurable success.🔹 Brand Awareness Enhancement: Implemented innovative strategies that substantially increased the company's brand visibility and market presence. This involved crafting compelling narratives, engaging in impactful marketing campaigns, and leveraging diverse media channels to strengthen the brand's identity and reach.🔹 Lead Generation and Management: Reengineered lead generation and management processes, enhancing lead quality and conversion, showcasing my capability for driving efficiency at an organizational level.🔹 Cross-Functional Synergy: Fostered a culture of cross-functional collaboration, ensuring that marketing initiatives are deeply integrated with the company's overall goals and operations. This approach has enhanced the effectiveness of marketing strategies and contributed to a cohesive organizational growth trajectory.My tenure at Multinet Up Group has been marked by a commitment to driving the company towards sophisticated, data-oriented, and customer-centric marketing excellence. I've focused on creating a cohesive growth narrative, aligning with the company's evolution into an innovative, forward-thinking enterprise.

siyah tilki, addressed a critical gap in the Turkish B2B landscape, becoming a key resource for professionals.

Led digital media planning, marketing communications, public relations, and social media management.Oversaw CRM, sponsorships, market research, and business development strategies.Tatilbudur is Turkey's second-largest online travel and holiday agency.

Executing a wide range of activities at far leading biggest b2b eCommerce company in Turkey such as managing the overall marketing, UX, media and corporate communication, business development and sales strategies by holding a sound grasp of the market trends and directing the market research team as well as defining sales and marketing strategies to support the company’s overall strategies and objectives while managing a workforce of +100,Carrying out the management of marketing department by administering digital marketing and digital agency activities, digital media planning, SEO activities, marketing & media communications, data analytics and overall business development of the department also developing strategies and projects by taking advantage of well crafted research activities,Coordinating the product and platform management department which has the responsibility of enhancing user experience, launching new services and creating accurate contents for the designed products by collaborating with other departments and vendor companies and crafting authentic sales & value propositions,Managing the acquisition and retention departments by ensuring that the digital & field activities are aiming to acquire new customers while working closely with the marketing department to implement the marketing strategies correctly and ensuring the harmony with the company goals; providing effective training for the field account managers aiming the market penetration as well as spreading a considerable effort for deepening the customer relations in person in order to increase market volume and customer lifetime.* Promoted to CMSO from Chief Marketing Officer in October 2018 due to high performance and achievements.** While in duty reorganized sales & marketing departments, digitally transformed sales and marketing processes from top to toe, introduced data driven management and executed accurate transformation and revision training programs with high success rates.

• Performing respective activities such as designing and implementing comprehensive marketing strategies, establishing platform strategies while managing the marketing and business development budget of +30 million TRY,• Leading channel development and marketing strategies regarding web, mobile web and application channels as well as leading and supervising four different teams while designing and implementing platform strategies; customer acquisition, retention, churn prevention strategies & campaigns, programs and policies as well as promotional events and activities,• Coordinating the traffic/channel/buyer and partnerships management team by closely monitoring and supervising the digital media, mobile marketing, marketing and 3rd party campaign management activities; overseeing web and mobile analytics and traffic and conversation rates; establishing strategies according to the data in the view of such information,• Effectively managing the marketing campaign team by planning marketing campaigns, ensuring the campaign delivery within the determined budget and that if they meet the organizational objectives while aiming for an effective marketing environment,• Managing the real time marketing team by preparing channel and business requirements for the use of Information Technologies division while providing insights about the customization and automation of mobile & web channels, also having the responsibility of the administration of recommendation engine,• Administrating the CRM management team by closely monitoring and evaluating data mining inputs; buyer, category and campaign analytics; data visualization & preparation for campaigns; survey and loyalty program development.* Assigned as Interim CMO due to maternity leave of CMO in charge with additional duties of corporate communication and brand management **Increased; Reco engine revenue contribution from 5% to 10% , 1-1marketing revenue from 3% to 17%, mobile apps visit frequency from 4 to 15 /month

• Executing a wide range of activities at a company which is inter-bank card of turkey, founded by 13 banks, having 35 active banks as members; such as coordinating and implementing marketing and new business development strategies and activities by working collaboratively with senior level managers and partner organizations while ensuring the improvement of customer acquisition, retention and the achievement of budget goals, • Formulating digital and mobile channel strategies such as mobile/digital wallet, cash transfer, proximity & remote payments and mobile POS services as well as the development digital channel user experience while working closely with different companies relevant to these services such as financial institutions, mobile network operators, mobile device manufacturers, mobile marketing and financial services companies, digital/mobile agencies and 3rd parties which are focused on mobile marketing,• Developing B2B value propositions between industries such as finance, retail, energy etc. by managing all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics along with ensuring program profitability and penetration through continued enhancements,• Monitoring and managing performance of overall marketing and financial operations and leading the portfolio reviews as a part of the Financial planning cycle aiming to reach budget goals quarterly and annually.* Developed and managed a mobile payment system BKM Express gathering 12 banks in its framework and gathered +100 enterprises and 400K members

• Executing respective activities such as developing digital channels and establishing channel strategies while managing a marketing budget which is more than $3 million and a development budget more than $7 million as well as managing the end to end marketing and business development activities,• Developing new products and services that are in line with the organization’s major strategies and KPIs as well as creating business models and campaigns with 3rd parties such as MNO’s, Device Manufacturers, Digital/Mobile agencies, UX firms etc.,• Coordinating with different business units such as Information Technology department while implementing new solutions to encountered challenges by prioritizing the compliance with legal provisions, company regulations, procedures and internal policies,• Effectively managing the leading, marketing and development strategies while benefiting from previous CRM and marketing experience thus developing and implementing effective and result-oriented customer acquisition, retention and attrition policies,• Setting mobile channel’s KPIs and leading the pricing and P&L, monitoring the provided mobile banking and initiations services’ quality as well as providing necessary constructive feedback and taking corrective actions if needed.* Designed banking app has become the best app and won global awards regarding ease of use and user-friendly structure; had more than 1 Million users**Launched sms banking where alert services were firstly introduced with Turkish users and gained more than 20 M TL/ year. *** Managed Projects: Mobile Banking App – Direct Mobile; Money Transfer App – Para Gönder; Budgeting Tool – Cep Bütçem, Turkcell Cep Cüzdan; Mobile Financial Services; Simge ile Piyasalar, Organization of Akbank Fairstead in Cebit Fair 2005 – 2006 – 2008, Complex 2007 **** Managed Marketing Projects: Akbank App, Voice Portal, Call Center, smsSubesi, Turkcell Mobil Imza, Akbank Financial Portal ‘Yatırımcı’ & ‘ÖzgürBar’ Toolbars