Bora Pollozhani Email & Phone Number

Albania

Tirana, Albania

Kosovo

Responsible for all commercial activities (Sales & Marketing) in the Kosovo territory for the respective brands of: - Moet&Hennessy (Dom Perignon, Moet&Chandon, Hennessy, Belvedere, etc)- Campari International SRL- Sab Miller Brands Europe (Peroni, Peroni Nastro Azzurro) - AbInBev (Corona, Leffe, Beck's, Bud, etc)- Acqua Minerale San Benedetto SPA- De Cecco di Filipo SPA, - etc.- Build and follow daily operations for the field Sales Team for active 1,500 POS's… Show more Responsible for all commercial activities (Sales & Marketing) in the Kosovo territory for the respective brands of: - Moet&Hennessy (Dom Perignon, Moet&Chandon, Hennessy, Belvedere, etc)- Campari International SRL- Sab Miller Brands Europe (Peroni, Peroni Nastro Azzurro) - AbInBev (Corona, Leffe, Beck's, Bud, etc)- Acqua Minerale San Benedetto SPA- De Cecco di Filipo SPA, - etc.- Build and follow daily operations for the field Sales Team for active 1,500 POS's clients - Creating & implementing commercial strategies to guarantee further penetration of the brands in the market, increase market share and deliver sales targets - Develop long and short-term tailor-made (regional/channel/brand oriented) marketing and trade activations- Develop annual and long term budgets for revenues as well as expenses- Identify and develop new market opportunities for the company’s product portfolio- Develop and drive the pricing strategy Show less

- Responsible for shaping communication and trade marketing directions for JTI brand portfolio, in alignment with C&TM Portfolio & Srategy Guidelines - Responsible for integrating, driving and implementing activities related to consumer & trade marketing programs aimed at building brands' equity- Define annual brand & trade investment allocation by brand/channel/segment - Main areas of responsibilities: - General Trade (RLP strategy and structure) - Key… Show more - Responsible for shaping communication and trade marketing directions for JTI brand portfolio, in alignment with C&TM Portfolio & Srategy Guidelines - Responsible for integrating, driving and implementing activities related to consumer & trade marketing programs aimed at building brands' equity- Define annual brand & trade investment allocation by brand/channel/segment - Main areas of responsibilities: - General Trade (RLP strategy and structure) - Key Accounts (negotiations, contract implementation) - Trade Programs development - Direct to Consumer activities - Define HoReCa contracting platform - Monitor Brand Health Indicators, market trends and competitor's activations - Shelf space management, merchandising strategies, planogram development - Margin analysis, by channel, segment, outlet type and geography to improve relationships, brand equity and profitability in selected trade segments. Show less

- Responsible for Marketing Strategy- Responsible for the allocation of the budget and overseeing its use and implementation- Marketing Incomes / Secondary Positions to Suppliers- Responsible for media buying, Outdoor / Radio / TV advertising campaigns- Overseeing the positions of CRM – Loyalty Program & Store Branding – Merchandising - Public Relations & CSR

- Responsible for building marketing plans and putting in place strategies for all Albanian territory- Achieving yearly deals with values of up to 200.000 Eur each - Overseeing in-field execution of the work to secure a high-standard final “product” - Created an archive & reporting system for maintaining marketing records- Participated in the process of creating advertising campaigns for our clients