Daniel Borba Email & Phone Number

Los Angeles, Califórnia, Estados Unidos

Darkroom provides world-class growth marketing services that extend across the entire customer journey.As a Retention Marketing Manager, I:- Developed and executed innovative email and SMS marketing strategies that enhanced customer lifetime value for leading e-commerce brands.- Led a small team in crafting and implementing personalized customer journeys, focusing on loyalty and retention to drive significant growth for clients.- Collaborated cross-functionally with performance marketing and strategy teams to deliver cohesive, data-driven campaigns.- Optimized campaigns using platforms like Klaviyo, Shopify, and various SMS tools, driving impactful results for multiple clients, including significant improvements in customer retention, returning customer rates, average order value (AOV), customer lifetime value (LTV), and overall conversion rates.- Managed project workflows, ensuring timely delivery of high-impact marketing initiatives while helping team members to excel in retention marketing.Key Skills & Tools:- Retention Marketing, CRM Management, Data Analysis, A/B Testing, Project Management- Platforms: Klaviyo, Shopify, Attentive, Triplewhale, Yotpo, Relo, Wonderment, Google Analytics, Notion and more.

Los Angeles, Califórnia, Estados Unidos

Top Growth Marketing (TGM) helps grow eCommerce brands. The main ways we do this is via social/search ads + email/SMS. We use channels like Meta (Instagram/Facebook), Google, Snap, TikTok, Pinterest, Twitter, Taboola, Criteo, Klaviyo, Shopify, etc.We're a performance-driven customer acquisition solution for scaling brands and businesses online. We have a full (global) team of creatives and media buyers that have profitably spent over $300 million on social and search ads.Our remote team works in a flexible environment. We provide results, great service, and a fantastic team to work with!We work with hundreds of brands who are very happy with our work. To learn more, check out https://topgrowthmarketing.com to see more case studies.- Create automated brand awareness, add to cart, and post purchase email flows- Understanding campaign objectives- Setting reasonable objectives and campaign goals- Ensuring that the finished project meets campaign goals while exceeding the industry’s best practices- Tracking important email metrics and performance data (e.g., conversion rates, click-through rates, and open rates)- Suggesting recommendations for increased performance- Developing and implementing email automation- Create and maintain a trigger email program that will react to the customer lifecycle and help to maximize sales- Evolving the email program to ensure that we stay a step ahead of the competition

Florianópolis, Santa Catarina, Brasil

Blocco Ag. is a digital marketing agency that helps construction companies to achieve better results and grow their brand. We provide services such as: inbound marketing, SEO, e-mail marketing, automation, naming, branding, business analysis and more.As an Inbound Marketing Analyst, I work for 5+ accounts and my tasks are:- Copywriting for blog and e-mail with a daily average of 1200 to 2000 words;- Create and manage automations on RD Station;- Develop quarterly content planning and competition analysis;Key results:- Grew a client's account results by 150% using content and technical SEO optimization;- Hit KPI e-mail marketing open-rate quota in 95% of the times; - $100k+ in sales through e-mail marketingTools: Google Workspace, Google Analytics, Ubersuggest, RD Station, Asana, MiroWe're building the future.

Florianópolis, Santa Catarina, Brasil

We're a digital media group born amid crisis to help entrepreneurs achieve better results through marketing services.At the beginning of the pandemic, I saw the opportunity to work with digital marketing and social media for small and medium-sized companies, which now, more than ever, depended more on the online to survive, so I decided to create my own agency.During this period, I studied a lot about Social Media Management, Paid Media, design, techniques and strategies in general to help my clients succeed with social media marketing. - Helped clients build their digital presence on social media- Created content for clients across many platforms- Managed investments in media on Google Ads and Facebook Ads- Developed marketing skills and strategies for small businesses.In 2021, I decided to look for an opportunity in the Marketing area to learn more and develop as a professional, contributing to the team with the knowledge I acquired while working on my own.

Florianópolis E Região, Brasil

myTapp is the first self-service draft beer system in Brazil. Since 2015, we've been providing a new experience and innovation to pubs, breweries and more businesses with our solution. As an Inside Sales representative I'm responsible to develop new businesses, create strategies, sales pitches and understand how to best deliver our products and services, help leads with business plans and show how myTapp can be the key to have success in the beer business. Tasks and Achievements:- helped the company to achieve the #100 customers mark- generated over $1,5M in ACV, bringing over 30 new customers- entire sales pipeline management (before we had a SDR in the team)- developed strong negotiation skills

Florianópolis E Região, Brasil

SAJ ADV is a complete solution for law offices delivering agility, efficiency and safety for lawyers.During ramp-up, contributed expressively on the Sales Development process. Delivering Business Intelligence through Pipedrive data and spreadsheets, such as: end-to-end opportunity management, no-show rates per Rep/SDR, general goal achievement numbers, Pipedrive' s activities automation, and more.As Sales Representative, developed SPIN Selling and negotiation skills through trainings and self-study, such as: objections management (price, product, urgency), demonstration and closing. Also developed sales process activities, pipeline management, agility, mindset and discipline.

Florianópolis E Região, Brasil

Pipz is a complete set of solutions that turn leads into loyal customers for your company.I was responsible for prospecting qualified companies and leads in our Ideal Customer Profile, generating new business opportunities through account-based sales and 'Predictable Revenue' methods. Activities:- generated 120 new leads weekly using list building process- prospecting leads via Linkedin, cold calls and cold mails- SPIN Selling and GPCT qualifying methods- report data analysis and metricsAs results, I delivered opportunities that generated $100k in ARR during the first 3 months of our outbound operation.

Florianópolis E Região, Brasil

Pipz is a complete set of solutions that turn leads into loyal customers for your company.I was responsible for delivering qualified leads to the sales team, generating new business opportunities through the inbound channel. Activities:- delivering opportunities to the sales team using Pipz' CRM - SPIN Selling and BANT qualifying methods- structuring processes and strategies with the sales teamAs results, I delivered more than 200 opportunities to the sales team that generated 50% of the NMRR.

Barcelona E Região, Espanha

Founded in 2008, Suntransfers.com has swiftly grown to become Europe's favourite private airport transfer company. We now provide an unrivalled choice of services and destinations ranging from VIP city transfers to low cost holiday taxis operated from more than 500 airports and travel gateways worldwide.As a Customer Service Agent I was responsible to deal with customers and suppliers needs, provide them support in every step of our service process and act quickly and efficiently on live situations to ensure the quality of Suntransfers.com performance. I had tasks such as:- process bookings on the internal management tool- deal with customers and suppliers via phone and email- act on live incidents figuring out the best way to solve itThis job helped me on developing skills such as solving incidents, interpersonal skills, communication, negotiation and sense of urgency.

Florianópolis E Região, Brasil

Elemidia is a strategic communication vehicle for the foreign media segment. Its structure and know-how enable the distribution of dynamic and relevant content, generating its main differential: high level of attention of the audience. Pioneering and innovative spirit are intrinsic to the brand. Created in 2003, Elemidia soon became the leader of the digital out of home digital media segment in Latin America.As a Sales Associate Intern I was responsible for engaging customers by phone and email – creating interest in product, researching new markets to identify and cultivating new business relationships, grow and optimize internal database with new qualified and relevant leads.I had tasks such as:- contact prospected companies and arrange meetings- reach advertising agencies to enroll in ongoing campaigns- organize financial routine This job helped me on developing skills such as communication, decision-making, sales experience, Customer Relationship Management and financial planning.

Florianópolis E Região, Brasil

Ossia is a Musical Center that provides customized music classes, production, artistic management, technical courses and a coworking space for media creation. Started in 2013, so far Ossia has already got some renowned space among local music schools and folks of the niche by offering innovative opportunities for students and professors.As a Project Manager of the School Department I was in charge of sales, reception, organizing classes between students and teachers, coordinating tasks with an associate, participating on strategic decisions and meetings and manage finances.I had tasks such as:- provide information for interested students and public in general- contact leads via phone for classes and/or courses (cold calls)- manage department's results quarterly with KPI'sThis job made me improve skills on leadership, ownership and project management.

Florianópolis

AIESEC is a global platform for young people to explore and develop their leadership potential. It's a non-political, independent, not-for-profit organisation run by students and recent graduates of institutions of higher education.As a Project Manager of Social Internships I was in charge of leading a team with 3 members, define strategies with the VP, make sales and marketing plans along with the area's goals and resources, contact leads, have coaching sessions and general meetings.I had tasks such as:- schedule meetings and present the program to prospected clients- weekly follow up with the team- work with VP to improve processes and achieve better resultsThis job made me improve skills on leadership, team management and coaching.

Florianópolis

AIESEC is a global platform for young people to explore and develop their leadership potential. It's a non-political, independent, not-for-profit organisation run by students and recent graduates of institutions of higher education.As an Organizing Committee President of the Welcoming Event for New Members and Outgoing Interns I was in charge of leading a team with 3 members, the event's results in general, mostly financially, and ensure that the tasks are performed during the event according to plan.The role was mainly about the preparation of the event so I had to deal with the budget, rent a hotel to accomodate the delegation and host the activities, hire catering services for lunch breaks and do research to get sponsored food and material for it, and generally, plan logistics, marketing, sales and finances with members and Executive Board.I had tasks such as:- have weekly meetings with the committee to check progress and define next actions- present the event to members and manage ticket sales- set strategies with Executive Board to meet the event objectivesThis job made me improve skills on leadership, event management and budgeting.

Growth Marketing - Gama Experience #38, Growth Marketing

Fundamentals Growth Hacking, Branding, User Journey, Marketing Funnel, Research and Data Analysis, Persona Creation, Empathy Mapping, SEO.

Bacharelado Em Administração, Administração Empresarial

Activities and Societies: AIESEC

Bacharelado Em Administração, Economia

Exchange Student of Economics at Universitat de Girona - 1/2016