Senior Online Content Manager
Current
Jan 2024 - Present
AeroLeads people directory · profile
Borbala Kovacs Email & Phone Number
Senior Online Marketing Manager
at
Brainlab
1 work email found
@zooplus.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Online Marketing Manager
Location
Munich, Bavaria, Germany
Company size
Who is Borbala Kovacs? Overview
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Quick answer
Borbala Kovacs is listed as Senior Online Marketing Manager at Brainlab, a with 1308 employees, based in Munich, Bavaria, Germany. AeroLeads shows a work email signal at zooplus.com and a matched LinkedIn profile for Borbala Kovacs.
Borbala Kovacs previously worked as Senior Online Content Manager at Brainlab and Senior Online Marketing Manager at Schön Klinik. Borbala Kovacs holds Bachelor Of Commerce And Marketing from Hochschule Für Moderne Geschäftswissenschaften (Mütf).
Company email context
Email format at Brainlab
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{first}.{last}@zooplus.com
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Profile bio
About Borbala Kovacs
Borbala Kovacs is a Senior Online Marketing Manager at Brainlab. She possess expertise in sem, google adwords, seo, new customer aquisition, affiliate marketing and 14 more skills. She is proficient in English and German. Colleagues describe her as "Borbala is a very efficient and reliable manager; she is able to manage multiple tasks and people while keeping her work to a very high level. While working under her I have had the privilege of learning new techniques and approaches thanks to her excellent communication skills. Borbala is a very determined, ambitious and passionate individual who I know will go very far, I hope someday that I can get the pleasure of working with her again." and "Borbala is a nice co-worker and her positive attitude brings new ideas into projects. She is always willing to learn new methods and to participate in the development of different tasks. I believe she is a very proactive person used to international environments and a good asset for any team."
Listed skills include Sem, Google Adwords, Seo, New Customer Aquisition, and 15 others.
Current workplace
Borbala Kovacs's current company
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Brainlab
10 roles
Borbala Kovacs work experience
A career timeline built from the work history available for this profile.
Senior Online Marketing Manager
Jul 2021 - Sep 2023
Senior Online Marketing Manager
Elternzeitvertretung- Konzeption und Umsetzung aller Online Marketing Maßnahmen zur Steigerung der Awareness und zur Leadgenerierung in der Zielgruppe Sonstige Leistungserbringer- Entwicklung einer Online Marketing Roadmap und Jahresplanung- Betreuung und Weiterentwicklung der Website azh.de (TYPO3) sowie Verantwortung der SEO Maßnahmen- Optimierung der User Experience und Erstellung von Kampagnen-Landingpages- Steuerung der Kanäle SEO, SEA, Display Advertising inkl. A/B Testings- DOI-Generierung zum Ausbau des E-Mail-Marketings und Newsletterings- Erstellung von KPI-Reportings und Tracking Analysen zur KPI-orientierten Kampagnensteuerung- Regelmäßiges Reporting an die Geschäftsführung- Innovationsmanagement auf Basis von Marktanalysen oder Best Practices
Jun 2020 - Jun 2021
Sabbatical
Feb 2020 - May 2020
Online Marketing Manager
- Eigenständige Konzeption und Steuerung der SEA Kampagnen sowie Paid Social Media Aktivitäten (insbesondere bei LinkedIn und Facebook);- Planung, Konzeption, Durchführung, Entwicklung und Optimierung der E-Mail Kampagnen im B2B- und B2C Bereich in der DACH Region – inkl. automatisierter E-Mail-Kampagnen;- Durchführung, strategische Weiterentwicklung und Ausbau der Display Kampagnen (Retargeting, Branding);- Analytische Performanceauswertung, Durchführung von A/B-Tests sowie Ableitung und Umsetzung von Optimierungsmaßnahmen;- Beobachtung des Wettbewerbs, Identifikation von Trends und neuen Ansätzen unter Berücksichtigung des Nutzungsverhaltens von Usern;- Permanente und proaktive Optimierung der Kampagnen nach vorgegebenen Performance-KPIs mit entsprechender Budget- und Zielverantwortung;- Steuerung externer Partner und Dienstleister
Oct 2017 - Jan 2020
Online Marketing Manager
- KPI-basiertes Management der Performance-Marketing-Kampagnen mit Fokus auf Leadgenerierung (Google Ads inkl. Remarketing und Display Advertising, Bing, Facebook & LinkedIn Ads)- Seeding von Content Marketing Kampagnen über unterschiedliche Kanäle- Entwicklung neuer Ideen und Kampagnen zur Gewinnung von Neukunden- Monitoring und Analyse von Lead-Quellen und Kampagnen mit Salesforce- Verantwortung des Themas Tracking & Webanalyse und Erstellung von Reportings mit konkreten Handlungsempfehlungen (Google Analytics)- Betreuung und Weiterentwicklung der Website xing-events.com (Typo3) sowie Verantwortung der SEO Maßnahmen- Enge Zusammenarbeit mit anderen Fachabteilungen bei Projekten wie Tracking, Kreation von Werbemitteln und Landingpages sowie Steuerung von externen Dienstleistern und Agenturen
Jun 2016 - Sep 2017
Online Marketing Manager New Markets
- Eigenständige Weiterentwicklung aller Online Marketing Aktivitäten von mehreren Ländern- Erstellung von Budgetkalkulationen und Kostenanalyse- Konzeption und Aufbau neuer SEA Kampagnen sowie kontinuierliche Optimierung- Betreuung der Affiliateprogramme mit Zanox und Tradedoubler- Management der Preisvergleichsportale und Verhandlung von Konditionen und Verträgen- Verwendung von Datafeed Management Systems wie Intelligent Reach oder Feed Dynamix- Kontinuierliche Optimierung nach SEO-Kriterien und Erstellung von eigenen SEO-optimierten Content- Regelmäßige und ad hoc Analysen mit verschiedenen Tools- Erstellung des Monatsreportings über alle Kanäle und Präsentation der Ergebnisse- Recherche und Aufbau neuer strategischer Kooperationen sowie deren nachträglichen Behandlung
Jul 2015 - Jun 2016
Junior Online Marketing Manager New Markets
Feb 2014 - Jun 2015
Junior Content Developer
- Organisation, Pflege und Weiterentwicklung des Inhaltes von der Webseite Ciao.co.uk (CMS-basierend)- Erfassen und Überprüfen von Produktdaten und Erarbeitung von neuen Kontentstrategien- Erstellung und Pflege des Produktkatalogs- Qualitätssicherung und Aktualisierung aller Inhalte- Planung, Erstellung und Optimierung von Landingpages- Recherche im Internet über top Produkte- Optimierung der Online Prozesse und Steigerung der Conversion- Betreuung von Praktikanten
Oct 2012 - Feb 2014
Internship Online Marketing
Aug 2011 - Oct 2012
Team & coworkers
Colleagues at Brainlab
Other employees you can reach at brainlab.com. View company contacts for 1308 employees →
CK
Christoph Kugler
Colleague at BrainlabGreater Munich Metropolitan Area, Germany
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BB
Benno Bucher
Colleague at BrainlabHaiku, Hawaii, United States
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JM
José Miguel Soares
Colleague at BrainlabBraga, Portugal
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KN
Katia Nédélec
Colleague at BrainlabGreater Munich Metropolitan Area, Germany
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LF
Lorenzo Filippetti
Colleague at BrainlabHallbergmoos, Bavaria, Germany
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YH
Yinfei Hu
Colleague at BrainlabAustin, Texas, United States
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VK
Viktor Klochkov
Colleague at BrainlabMunich, Bavaria, Germany
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SC
Samantha Curtin
Colleague at BrainlabNesconset, New York, United States
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MS
Michele Scucciari
Colleague at BrainlabMilan, Lombardy, Italy
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EI
Eric Isom
Colleague at BrainlabBaltimore, Maryland, United States
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Christoph Kugler
Colleague at BrainlabGreater Munich Metropolitan Area, Germany
View →
BB
Benno Bucher
Colleague at BrainlabHaiku, Hawaii, United States
View →
JM
José Miguel Soares
Colleague at BrainlabBraga, Portugal
View →
KN
Katia Nédélec
Colleague at BrainlabGreater Munich Metropolitan Area, Germany
View →
LF
Lorenzo Filippetti
Colleague at BrainlabHallbergmoos, Bavaria, Germany
View →
YH
Yinfei Hu
Colleague at BrainlabAustin, Texas, United States
View →
VK
Viktor Klochkov
Colleague at BrainlabMunich, Bavaria, Germany
View →
SC
Samantha Curtin
Colleague at BrainlabNesconset, New York, United States
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MS
Michele Scucciari
Colleague at BrainlabMilan, Lombardy, Italy
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EI
Eric Isom
Colleague at BrainlabBaltimore, Maryland, United States
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2 education records
Borbala Kovacs education
Bachelor Of Commerce And Marketing
Hochschule Für Moderne Geschäftswissenschaften (Mütf)
Erasmus Prgram, International Business Studies
Fachhochschule Trier
FAQ
Frequently asked questions about Borbala Kovacs
Quick answers generated from the profile data available on this page.
What company does Borbala Kovacs work for?
Borbala Kovacs works for Brainlab.
What is Borbala Kovacs's role at Brainlab?
Borbala Kovacs is listed as Senior Online Marketing Manager at Brainlab.
What is Borbala Kovacs's email address?
AeroLeads has found 1 work email signal at @zooplus.com for Borbala Kovacs at Brainlab.
Where is Borbala Kovacs based?
Borbala Kovacs is based in Munich, Bavaria, Germany while working with Brainlab.
What companies has Borbala Kovacs worked for?
Borbala Kovacs has worked for Brainlab, Schön Klinik, Noventi Health Se, Sabbatical, and Robert Half.
Who are Borbala Kovacs's colleagues at Brainlab?
Borbala Kovacs's colleagues at Brainlab include Christoph Kugler, Benno Bucher, José Miguel Soares, Katia Nédélec, and Lorenzo Filippetti.
How can I contact Borbala Kovacs?
You can use AeroLeads to view verified contact signals for Borbala Kovacs at Brainlab, including work email, phone, and LinkedIn data when available.
What schools did Borbala Kovacs attend?
Borbala Kovacs holds Bachelor Of Commerce And Marketing from Hochschule Für Moderne Geschäftswissenschaften (Mütf).
What skills is Borbala Kovacs known for?
Borbala Kovacs is listed with skills including Sem, Google Adwords, Seo, New Customer Aquisition, Affiliate Marketing, Pce Optimisation, Datafeed Management, and Reporting And Analysis.
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