Michael Borden Email & Phone Number

• Freelance copywriter for Fortune 500 companies, delivering expertise in copy, web content, content strategy, marketing materials, white papers, and corporate speeches. Clients have included: American Express
• Pfizer
• VISA
• FedEx
• Empire Blue Cross/Blue Shield
• AT&T

• Developed promotional copy for financial services, effectively communicating complex federal regulations and compliance solutions to clients.
• Collaborated with the Creative Director and business stakeholders to craft clear and impactful communications on important regulatory information for retail credit card customers.

New York, New York, United States

• Developed compelling and detailed treatments for high-profile TV commercials, collaborating with creative teams to conceptualize and articulate brand messages, resulting in successful pitches and campaigns for major.
• Crafted over 100 creative treatments for prominent brands including Paramount, HBO, Comcast, Visa, FedEx, GEICO, Progressive Bud Light and dozens more demonstrating strong vision and tone of voice to effectively.
• Collaborated with world-renowned TV commercial directors to develop high-quality treatments, ensuring alignment with their creative vision and enhancing the overall impact of campaigns for top-tier clients.

• Strategic development and copywriting, including white papers, for a range of Siemens products and lab services.
• Collaborated with a multi-stakeholder team of engineers, creative directors, and project managers to develop and market comprehensive campaigns for Siemens products and services.

• Delivered persuasive direct response, lead generation, advertising, and CRM copy that consistently outperformed controls for Fortune 500 companies across various B2C and B2B industries, including finance, publishing.
• Provided comprehensive author publicity and PR services, leveraging radio, print, and web platforms to promote hundreds of noted authors and enhance their public profiles.

New York, New York

• Increased prescription adherence levels significantly through branding and copywriting for My HeartWise, Lipitor’s million-member Patient Education program.
• Led strategic creative development for the successful introduction of the Bristol-Meyers Squibb/AstraZeneca anti-diabetic drug Onglyza.
• Developed and wrote all copy for Immuniversity, Pfizer’s online collaborative work site for the development of Meningitis B vaccines.

• Direct response freelancer for top agencies including Ogilvy & Mather Direct, FCB Direct, and Saatchi.
• Award-winning humor columnist for the Lewisboro Ledger newspaper in Westchester, NY, renowned for engaging and entertaining columns that garnered widespread reader acclaim.
• Jingle writer, music and lyrics, for major brands including Manischewitz, Clausthaler Beer, Tootsie Roll, and others, creating memorable and effective musical advertisements. Won advertising award for “Manischewitz.