Anthony Lee Email & Phone Number

Irvine, Ca, Us

Irvine, California, United States

- Renewal of the brand to make it more relevant to younger consumers - AI implementation of sales process- increase store visits by Asian consumers - Develop sales strategy and tools targeting Asian consumers

Tokyo, Japan

The company has developed an AI-driven human capital management platform 'Omusubi' centered on Japanese 'ikigai' concept. My job descriptions include:• Work with the development team to plan and create ikigai applications for various business needs• Set and manage sales strategy in Japan and overseas market with specific milestones and KPI’s. • Design sales process and related sales tools so that anyone in the company can create sales leads• Oversee localizations of software and UI for China, Korea and English markets• Manage major clients like Japan Tobacco, Japan Railway, Deloitte Japan, Softbank with a consulting team.• With a team of AI programmers, currently developing B2C APP and marketing strategy to spread ikigai around the world

Shanghai

The company provides business incubation, innovation, coaching services and angel investments. Consulting clients include:1. Coca-Cola Global: Focusing on Japan and Korea, explore and cultivate open innovation hub with local startups and their support ecosystem such as VC’s, accelerators, and government organizations; Involve all stakeholders in the process including Atlanta team, local Coca-Cola business units and bottlers; Provide cross-cultural coaching for open innovation team in Atlanta for building business relationships in Japan and Korea2. Benesse Corporation China: Develop B2B business proposals/cooperation models with wide range of industry partners including Lion, China bank and P&G; Executive coaching for China GM on driving innovationAngel investments include: Shanghai Zero Plastic, Interim GM (09. 2022 – present; Shanghai)1. JOYSTATION: Enhancing Coca-Cola brand experience in the form of fast-food restaurants; Showcasing latest equipment and products; servce as pop-up venue for various activation; 13 pilot restaurants in 6 cities working with 3 different bottlers2. IOT beverage dispenser: Partnering with Coca-Cola for digitizing its dispensing business in China; In conjunction with packageless beverage vision of Coca-Cola global; Developed made-in-China IOT dispenser which successfully acquired Coca-Cola global certification; The only 3rd party IOT dispenser operator recognized by Coca-Cola China; fter market testing with 23 dispensers for business model localization, first scale-up is planned in Hainan Province in 2024 beginning with train stations, school campuses and tourist spots Shanghai JOYPICS, Interim GM (07. 2023 – present; Shanghai): Localized unmanned photo studio model originally from Korea; Pilot test in Taiwan successful in March 2023; Flagship opened in Shanghai in September 2023; Successfully implemented AI skincare effect in cooperation with Sensetime; Recently converted into a coffee & photo model

Shanghai, China

 Working on a mission of digital transformation & business innovation in route-to market area Developed a new business model to invite outside partners for 2C market expansion with company’s IOT dispenser (Smart Tower, Smart Joy) which saved the company over 10 million RMB in investment.  Built offline pop-up stores for Coca-Cola consumer experience and local/government partnerships with practically zero budget in cooperation with local partners  Coaching various divisions to drive collective innovation efforts including legal, commercial, digital, customer management and marketing teams  Developed and initiated agile and cost-effective ways of market pilots for various innovative equipment: smart fountains for Coke and Powerade, Super Chiller and Rapid Heater. Helped COSTA with their coffee machine (PTS) business through innovating new business models/channels with hospitals, catering trucks and high-speed trains, which brought in the revenue over 800,000 RMB in the first month.

Shanghai City, China

- Developed a IOT vending robot for the high-speed train with two upgrades; successfully pilot tested on two train routes for 6 months during which time the sales revenue increased 6 times as much as traditional vending machines- Helped launch Juice brand, innocent in Japan and China as an interim general manager reporting to its Asia HQ in Hong Kong. Responsibilities include putting together a local team, hiring vendors and setting initial marketing strategy and sales goal-Educate colleagues in different divisions on "digital mindset" and assist them with their own digital roadmaps

Shanghai City, China

• One-stop digital marketing agency formed via M&A between local IT development company and creative agency• One of the first marketing firms in Shanghai to provide China-US cross-border marketing services• Set up service operation in US from ground up including recruiting a team of freelance marketers and research specialists• Achieved 2 million USD operation profit in the first year with new services in social e-commerce and KOL marketing• One of the must-go-to local agencies for global advertising agencies seeking local insights and operational help• Clientele includes Loreal, Toyota Lexus, Toyo Tire, New Balance, Jansport, CJ E&M, Chloe, Amore Pacific, Tasaki, Benesse, etc.

Shanghai, Tokyo

 PR company founded in Japan Assist in the company’s transition from PR to digital agency Managed Shanghai branch operation, profitable from 1st year. Clientele includes Uniqlo, JCB, Daikin, etc.

Shanghai, Beijing, Guangzhou, Seoul

- managed over 150 employees of 5 different national backgrounds in shanghi, beijing and guangzhou- developed world's first LED screen on the boat as well as blimp and LED trailer- introduced one of China's first "Internet buzz" monitoring system in conjunction with FAST. Designed online & offline marketing products including affiliate online advertising, online consumer opinion search & analysis, free zerox copy advertising for college students Achieved 50 million market cap in 2007 with 3 million USD in profits, serving fortune 500 companies as well as some of the major Chinese corporations including Shanghai Tobacco, Guang Ming, Microsoft, Meng Niu, etc. Voted by Shanghai Advertising Association as one of the top ten most outstanding media persons of the year 2007 Published number of articles regarding OOH 2.0 – interactive outdoor media

Shanghai, China

 One of the first e-PR companies in China Won PR gold award, a highest honor by Shanghai PR Association for two consecutive years in 2004 and 2005. Introduced e-PR services which later became e-marketing business Served clients including Electrolux, Star TV, Toyota Motor, IKEA, Benesse, etc.

Shanghai, China

 One of the major 1st generation online portals in China  Led online business remodeling project in which the first avatar-community in China was introduced and initiated mobile content service which helped the company revenue growth of over 500% in just one year. Introduced “Hompy” the community format popular in Korea, which set a standard for subsequent social networking models. Introduced online community-based games from Korea

Tokyo, Japan

 IT consulting arm of Japanese media conglomerate, CCC (Culture Convenience Club), best known for its bookstore chain “Ttsutaya” and point system “T-Point” Chief business strategist for launching regional offices in Los Angeles, Seoul and Shanghai  Developed some of the major IT clients including Shanghai Mobile, the 9city, DoCoMo, etang.

Seoul, South Korea

based in Seoul, Korea. helped hyundai motors and daesang with their new product naming and branding.

Los Angeles Metropolitan Area

 Organize annual gala dinner event with corporate sponsors, including Walt Disney, Qualcomm, Sony Entertainment Designed the very first website for Asia Society

Los Angeles Metropolitan Area

 Los Angeles based Korean community radio broadcasting company Editing and translating 8 o’clock morning news for Korean listeners 5-minute “news focus” commentator Asian community news coordinator for Patrick Buchanan’s Presidential campaign office Awarded “outstanding reporters of the year” for news coverage on LA Riot (1992)

Certification, Intrernational Business

Master'S Degree, International And Comparative Education

Activities and Societies: music band, English tutoring, Chinese literature study group

Bachelor Of Arts (B.A.), History

Activities and Societies: korean american student association