Anthony Lee Email & Phone Number

Irvine, CA, US

Irvine, California, United States

- Renewal of the brand to make it more relevant to younger consumers - AI implementation of sales process- increase store visits by Asian consumers - Develop sales strategy and tools targeting Asian consumers

Tokyo, Japan

• The company has developed an AI-driven human capital management platform 'Omusubi' centered on Japanese 'ikigai' concept. My job descriptions include:
• Work with the development team to plan and create ikigai applications for various business needs
• Set and manage sales strategy in Japan and overseas market with specific milestones and KPI’s.
• Design sales process and related sales tools so that anyone in the company can create sales leads
• Oversee localizations of software and UI for China, Korea and English markets
• Manage major clients like Japan Tobacco, Japan Railway, Deloitte Japan, Softbank with a consulting team.

Shanghai

The company provides business incubation, innovation, coaching services and angel investments. Consulting clients include:1. Coca-Cola Global: Focusing on Japan and Korea, explore and cultivate open innovation hub with local startups and their support ecosystem such as VC’s, accelerators, and government organizations; Involve all stakeholders in the.

Shanghai, China

 Working on a mission of digital transformation & business innovation in route-to market area Developed a new business model to invite outside partners for 2C market expansion with company’s IOT dispenser (Smart Tower, Smart Joy) which saved the company over 10 million RMB in investment.  Built offline pop-up stores for Coca-Cola consumer experience and.

Shanghai City, China

- Developed a IOT vending robot for the high-speed train with two upgrades; successfully pilot tested on two train routes for 6 months during which time the sales revenue increased 6 times as much as traditional vending machines- Helped launch Juice brand, innocent in Japan and China as an interim general manager reporting to its Asia HQ in Hong Kong..

Shanghai City, China

• One-stop digital marketing agency formed via M&A between local IT development company and creative agency
• One of the first marketing firms in Shanghai to provide China-US cross-border marketing services
• Set up service operation in US from ground up including recruiting a team of freelance marketers and research specialists
• Achieved 2 million USD operation profit in the first year with new services in social e-commerce and KOL marketing
• One of the must-go-to local agencies for global advertising agencies seeking local insights and operational help
• Clientele includes Loreal, Toyota Lexus, Toyo Tire, New Balance, Jansport, CJ E&M, Chloe, Amore Pacific, Tasaki, Benesse, etc.

Shanghai, Tokyo

 PR company founded in Japan Assist in the company’s transition from PR to digital agency Managed Shanghai branch operation, profitable from 1st year. Clientele includes Uniqlo, JCB, Daikin, etc.

Shanghai, Beijing, Guangzhou, Seoul

- managed over 150 employees of 5 different national backgrounds in shanghi, beijing and guangzhou- developed world's first LED screen on the boat as well as blimp and LED trailer- introduced one of China's first "Internet buzz" monitoring system in conjunction with FAST. Designed online & offline marketing products including affiliate online advertising.

Shanghai, China

 One of the first e-PR companies in China Won PR gold award, a highest honor by Shanghai PR Association for two consecutive years in 2004 and 2005. Introduced e-PR services which later became e-marketing business Served clients including Electrolux, Star TV, Toyota Motor, IKEA, Benesse, etc.

Shanghai, China

 One of the major 1st generation online portals in China  Led online business remodeling project in which the first avatar-community in China was introduced and initiated mobile content service which helped the company revenue growth of over 500% in just one year. Introduced “Hompy” the community format popular in Korea, which set a standard for.

Tokyo, Japan

 IT consulting arm of Japanese media conglomerate, CCC (Culture Convenience Club), best known for its bookstore chain “Ttsutaya” and point system “T-Point” Chief business strategist for launching regional offices in Los Angeles, Seoul and Shanghai  Developed some of the major IT clients including Shanghai Mobile, the 9city, DoCoMo, etang.

Seoul, South Korea

based in Seoul, Korea. helped hyundai motors and daesang with their new product naming and branding.

Los Angeles Metropolitan Area

 Organize annual gala dinner event with corporate sponsors, including Walt Disney, Qualcomm, Sony Entertainment Designed the very first website for Asia Society

Los Angeles Metropolitan Area

 Los Angeles based Korean community radio broadcasting company Editing and translating 8 o’clock morning news for Korean listeners 5-minute “news focus” commentator Asian community news coordinator for Patrick Buchanan’s Presidential campaign office Awarded “outstanding reporters of the year” for news coverage on LA Riot (1992)

Certification, Intrernational Business

Master'S Degree, International And Comparative Education

Activities and Societies: music band, English tutoring, Chinese literature study group

Bachelor Of Arts (B.A.), History

Activities and Societies: korean american student association