✔️ Automated business development and personalized outbound sales at scale - Clay.com✔️ Outbound sales & marketing architecture management✔️ HubSpot CRM management - process management, data management, duplicate management✔️ HubSpot - Salesforce integrations✔️ Custom reporting & dashboarding

✔️ Building a Go-To-Market process cadence in close collaboration with product managers.✔️ Demand generation marketing campaigns✔️ Account-based marketing strategy and execution✔️ Marketing Operations (Salesforce & HubSpot integration, managing technology stack, reporting & dashboarding)

✔ MarketingOps and SalesOps implementation - analysis and reporting (HubSpot, Salesforce, Outreach...)✔ Sales process implementation (technology, process, flow) - building a dataflow for sales and marketing optimisation to log, report and improve their sales efforts to close more deals, more efficient✔ Establish event marketing strategy through a C-level, SKILLS /by TechWolf series✔ Market research and business development through cold outreach✔ Marketing programs EMEA (digital marketing, content marketing) to optimise demand generation and demand capture ✔ Third-party marketing - developing essential assets for sales support, marketing campaigns, website and external partners e.g. podcast shows, event organisers...✔ Improvement of marketing & sales alignment (Sales Enablement)✔ Technology management for commercial business requirements

As a marketeer @ Waylay, I was responsible for but not limited to following activities and strategy responsibilities across Waylay's 3 business units ✔️ MarketingOps and marketing automation✔️ Digital Marketing (Social media, webinars, email campaigns, SEO, SEA, website design, graphics...)✔️ Event marketing✔️ Content marketing (press releases, blogs, whitepapers...)✔️ Partnership marketing & PR✔️ Go-To-Market strategy (ICP, messaging, market research) ✔️ Business Development support ✔️ Improvement of employee experience initiatives and cross-departmental process improvementsWaylay is an enterprise IT-OT-IoT digital unification software company delivering low-code-based orchestration, automation, and analytics software solutions.Waylay is passionate about supporting citizen developer communities and ensuring it puts all valuable data to work for developers, data scientists and domain experts.Our platform solutions offer data collection & validation, conditional monitoring, preventive & predictive maintenance, field service optimisation, Equipment as a Service, SLA validation, remote diagnostics and more.

Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers by integrating industry-leading training and coaching software with innovative content solutions. Using the most comprehensive data on successful sales interactions, Showpad fuels Artificial Intelligence to discover, replicate and automate what works for top performers.Showpad serves more than 1,200 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Founded in 2011, the company has headquarters in Ghent and Chicago, with offices in London, Munich, San Francisco and Portland.As a junior marketeer my tasks included:✔️ Event project marketing: international tradeshows, local customer events, roundtables & virtual events✔️ Salesforce analytics and reporting✔️ Marketing Automation (Marketo)✔️ Web development✔️Part of the yearly global sales kick-off team

✔️ Salesforce analytics and reporting✔️ Event marketing support ✔️ Marketing automation