Boris Donsky Email & Phone Number

Woodcliff Lake, NJ, US

Fort Lee, NJ

• Achieved 107% growth in operating profit leading budgeting, marketing strategy, and operations functions for Medicare Advantage tele-sales vertical while overseeing $250M+ annual omni-channel marketing budget and.
• Increased lead procurement by 144% through internal and external distribution channels.
• Grew media investment by 75% through testing and optimization of tactics as owner of agency relationships.
• Innovated and executed re-marketing and call routing strategies, generating $45M in ARR.
• Built long-term and profitable partnerships with vendors with focus on win-win outcomes in deal negotiations.
• Revamped internal reporting suite, leveraging MS Excel and PowerBI dashboards, to track all relevant KPIs and streamline generation of insights and strategy shifts while realizing cost savings of 8 billable hours / day.

Fort Lee, NJ

• Achieved profitability in the 1st year of assuming P&L ownership of Medicare Advantage tele-sales program.
• Lead and expanded book of business of key accounts with focus on marketing strategy development and execution, producing 82% revenue growth.
• Optimized marketing plans and budgets, in collaboration with cross functional teams, improving ROI by 10%.

Paramus, NJ

• Fostered strong client relationships through successful management of media campaigns.
• Achieved 35% revenue growth, driving business development and strategic upsell of services to existing clients.
• Streamlined workflows with cross-functional teams through simplification of existing processes.

Paramus, NJ

• Effectively managed a diverse set of clients across different business lines.
• Ensured timely delivery of work and materials to/from stakeholders, maintaining clear and efficient communication with clients.
• Successfully executed lead generation media plans across digital, mobile, and affiliate networks with consistent delivery of KPIs that met or exceeded client expectations while maintaining budgetary guardrails.

Paramus, NJ

• Managed delivery of a comprehensive daily reporting package in support of the Account Management team.
• Streamlined and aggregated all team reports, resulting in cost savings of 15 billable hours per day.

Englewood Cliffs, NJ

• Managed local store marketing efforts for six Wendy’s fast-food restaurants
• Implemented marketing strategies based on the respective geographical and sociological environments of eachrestaurant. Locations included suburbs, inner-cities, commercial shopping malls, etc.
• Acted as point person for ongoing projects and campaigns, and gained valuable experience in relationship management with partners and vendors
• Spearheaded fundraising events and outreach within each local community

• Marketing consultant for Circuit City Stores, Inc.
• Designed a marketing campaign around the FireDog service.

Ramsey, NJ

• Managed workflow between the Art, Advertising, and E-Marketing Departments
• Created and updated partner marketing plans by allocating funds for various advertising initiatives
• Guided marketing plans and campaigns to ensure adherence to organizational brand standards
• Implemented a systemized approach to task completion which made for a more efficient work-flow; system wasadopted by management as a standard practice

Bs, Business Administration

Education record