✅ Strategic Marketing Leadership: Developing and executing the overarching marketing strategy for the DACH region, aligning with global business objectives and adapting to market trends and changes.✅ Team Leadership and Development: Leading, mentoring, and managing the regional marketing team to drive growth and ensure smooth execution of campaigns and initiatives.✅ Budget Management: Planning, overseeing, and managing the marketing budget effectively.✅ Lead Generation and Pipeline Growth: Driving lead generation through multi-channel campaigns, including digital marketing, content creation, PPC, social media, and events, to support sales efforts and accelerate the sales funnel.✅ Cross-Functional Collaboration: Acting as the primary marketing liaison for global teams, sales, and other departments within the DACH region to ensure alignment on objectives, messaging, and strategy.✅ Content Strategy and Public Relations: Designing and implementing content strategies that position Cision and Brandwatch as thought leaders, including the strategic placement of Cision content in industry-specific media to enhance brand visibility.✅ Digital and SEO Optimization: Enhancing digital marketing efforts, including paid media, SEO for cision.de and brandwatch.com/en/, and content distribution to maximize performance and efficiency across all channels.✅ Event Management: Organizing, coordinating, and moderating Cision-hosted and industry events.✅ Vendor and Partner Management: Assessing, selecting, and coordinating external agencies and service providers, including PR and translation agencies, to support regional campaigns and programs.

✅ Strategic and operational management in the D/A/CH and NORDICS Regions including Budget responsibility ✅ Overseeing the planning, development, and execution of all organization’s marketing and advertising initiatives✅ Powered 151% growth in Leadgeneration through Content and Digital Marketing campaigns via Owned, Paid and Social channels in the D/A/CH Region✅ Organisation and moderation of a pan-European working group of marketing colleagues from 7 countries (Germany, France, UK, Sweden, Finland, Portugal, The Netherlands) ✅ Introduction and set-up of comprehensive Business Intelligence-based reporting, (Google Data Studio) ✅ Managed with my Teams in DACH and in the NORDICS the successful relaunch of four regional websites in Germany, Sweden, Finland and Norway as part of a globally implemented website relaunch project (cision.de, cision.se, cision.no, cision.fi) ✅ Implementation of a Content and basic SEO Strategy; Improved efficiency in overall Digital Marketing and Content campaigns;✅ Creation and implementation of new content formats, such as live webinars for Lead generation in the NORDICS;✅ Implementing and optimizing of PPC campaigns and Paid LinkedIn Campaigns in DACH and in NORDICS✅ Contributed bylines to Springer Professional, Kommunikationsmanager, KOM-Magazin to advance earned media management and push marketing communications industry forward

✅ Continuous optimisation and further development of the homepage (maxpert.de) and the corporate design in coordination with the management✅ Conception, implementation and success monitoring of online marketing campaigns (PPC, SEO, Social Media, Newsletter Marketing)✅ Coordination of all product-related Marketing and PR/Comms measures ✅ Organisation and implementation of Customer Events ✅ Management of partners, agencies and external service providers ✅ Monitoring of Maxpert trademarks (trademark law) in cooperation with our patent attorneys✅ Creation and further development of sales documents in close cooperation with trainers and lead trainer ✅ Ensuring compliance with the corporate design across all marketing materials and training materials and their approval

✅ Develop the digital marketing strategy for Cision EMEAi ✅ Overall ownership of EMEAi digital marketing campaign planning, team goals, KPIs, and results ✅ Partner with key stakeholders in Marketing and Sales, and other business leaders, to build awareness of, and alignment with, digital marketing strategy. ✅ Develop and manage the EMEAi Digital Marketing plan and calendar, ensuring clear communication of the marketing strategy, plans, and calendar with all key stakeholders across Cision ✅ Management of the EMEAi Digital Marketing budget ✅ Build digital campaign strategies for all Cision products that marketed in each EMEAi country and aligned to business objectives and budgets ✅ Ownership of digital media planning, and delivery of ongoing media optimization required by variances between results and marketing plans ✅ Develop channel strategies appropriate for each EMEAi country ✅ Develop and optimize lead nurturing programs to ensure early-stage sales interest in Cision’s solutions translates into leads that are ready and willing to engage with our sales teams ✅ Align high-level marketing themes and core messaging used in digital marketing campaigns with brand and business themes and strategies ✅ Ensure sales team alignment with marketing campaigns, lead processes, and visibility of digital marketing team’s contribution to the sales funnel

✅ Strategic and operational Management of the D/A/CH Marketing Team including Budget responsibility ✅ Development and implementation of the marketing and communication strategy in close cooperation with the sales department, for the region D/A/CH ✅ Budget responsibility and overall management of the marketing department including the management of 2 permanent employees as well as interns and working students ✅ Development, implementation and continuous optimization of multichannel Campaigns, with the aim of Leadgeneration ✅ Responsibility for all marketing channels to generate inbound leads, via Content Marketing, Social Media, PPC, Live-Events and Newsletter Marketing ✅ Implementing and continuous optimization of PPC campaigns on Google AdWords and LinkedIn ✅ Hosting of Media breakfasts with renowned German journalists ✅ Management of external agencies and service providers ✅ Coordination of all PR- and Communication activities; Establishing and expanding Media relations to relevant Journalists and Editors ✅ Coordination, Administration & Management of Marketing Give-Aways ✅ Creation, Maintenance Marketing Collaterals, Sales Materials etc

✅ Independent development of a communication strategy based on the company's objectives ✅ Conception, creation and editing of brochures and service flyers in close consultation with sales and management ✅ Creation, maintenance and optimisation of presentations and other marketing collaterals in consultation with the respective departments and management ✅ Supporting the sales department in the design and dispatch of customer mailings✅ Planning, implementation and control of SEO and SEA measures (Google AdWords)✅ Independent content creation and continuous optimisation of the natGAS online presence ✅ Implementation of various internal communication measures ✅ Implementation of the CSR project for natGAS employees "Mein Papa liest vor" (My Dad Reads to Me) of the Stiftung Lesen (Reading Foundation) ✅ Organisation and implementation of trade events, such as congress and trade fair appearances of natGAS, as well as implementation of PR, social media and marketing measures accompanying events ✅ Placement of natGAS speakers at trade events ✅ Conception, creation and completion of PR materials ✅ Preparation of press releases, technical articles and interviews in consultation with the departments and management ✅ Creation and continuous maintenance of the press distribution list ✅ Establishing and maintaining contacts with trade journalists ✅ Creation and expansion of social media channels and continuous updating with content ✅ Creation of an internal image database and graphics editing

Senior Account Manager for Customers from different Industries.

✅ Account manager for clients from the ICT and Travel sectors, focusing on the creation of press releases, the establishment and expansion of media contacts, pitching and placing customer Stories in relevant media outlets and the creation of content for online presences. ✅ Press and Media Management, as well as Social Media Management for further companies in the ICT, technology and logistics sectors✅ Press and media Management as well as Social Media Management for Fauth & Gundlach

✅ Design & Maintenance of Homepage and Intranet for the D/A/CH-region (Germany, Austria & Switzerland) ✅ Planning, Editing, Coordination and Management of the Emlployee Magazine✅ Creation and Communication of internal announcements ✅ Collaboration on CEVA's customer magazine "Triangle" in Central Europe; from April 2010, main responsibility for planning, editing, coordinating and managing the customer magazine✅ Creation & conception of various Marketing collaterals like Customer Printmailings, Brochures and Flyers ✅ Creation & coordination of press releases and technical articles in cooperation with internal Experts ✅ Establishing and expanding Media relations to relevant Journalists and Editors ✅ Realisation of a monthly clipping report and press review for the Regional Management, Global Marketing Management and other Stakeholders ✅ Reporting of communication and marketing activities to the Global Headquarter ✅ Organisation and Realisation of Customer events and Trade Fairs (i.a. Transport & Logistik Messe, Deutscher Logistik-Kongress, IZB Wolfsburg, etc.) ✅ Coordination, Administration & Management of Marketing Give-Aways ✅ Creation, Maintenance Marketing Collaterals, Sales Materials etc. ✅ Interface function with the Business Development / Sales department, the management, specialist departments and branches as well as with the global headquarter ✅ Coordination and control of external Service providers & Agencies