Boris B. Email & Phone Number

New York, Us

Hooligan Media is an ad tech company developed by TrafficMNGR that uses innovative technology to connect publishers and advertisers through programmatic and direct means, providing monetization solutions with built-in AdOps optimizations. We have an in-house team that ensures all publisher websites meet IAB standards, guaranteeing that our advertisers are only associated with quality publishers.*Achievements at Hooligan Media:*↳ Built & led the business from scratch to 0 to 45k publishers↳ Built a self-sustaining inbound go-to-market machine, generating over 90% of growth from inbound channels↳ Build advertising side↳ Scaled & led an exceptionally talented leadership team across compliance, ad operations, go-to-market, finance, and technology functions↳ Won numerous awards and certifications from IAB, Meta, Google, G2 Crowd, and others.↳ Established IVT prevention tools ↳ Established 4-levels of compliance prevention tools ↳ Established partnerships with leading DSPs, SSPs, Prebid↳ Established partnerships with, Google, IAB, and other associations↳ Defined & owned the category of Performance Marketing Efficiency solutions

New York, Us

Quizé is a plugin for WordPress for making quizzes.Triple Monetization, Reduce Bounce Rate, Increase Time Per Visit.Quizé is a custom quiz plugin with pre-defined strategies that engage visitors on your site making them generate more paid ad impressions and ad clicks, spent longer time on site, and view more pages.*Achievements at Quize(kiss) ↳ Built & led the business from 0 to 300k+ downloads↳ Bootstrapped the business without outside investment↳ Built a self-sustaining inbound go-to-market machine, generating 100% of growth from inbound channels↳ Scaled & led an exceptionally talented leadership team development, go-to-market, and technology functions↳ Won numerous awards and certifications from G2 Crowd and Clutch↳ Defined & owned the category of Performance Marketing Efficiency solutions

Was responsible for all marketing activities, starting from hiring the marketing team, and managing all other aspects from running ads to bringing sales.↳ Established and led the marketing department, including hiring and training the team, to oversee all marketing functions from advertising campaigns to sales generation, resulting in significant revenue growth.↳ Strategized and executed a comprehensive marketing plan that included developing and launching successful seasonal campaigns, leading to $400,000 in extra revenue within the first two months.↳ Initiated and managed the media-buying department, defined key performance indicators (KPIs), and enhanced customer service support, contributing to an increase in revenue per customer.↳ Designed and implemented a content marketing strategy, and awareness campaigns, and set upanalytics and reporting systems to measure campaign effectiveness and optimize marketing efforts.↳ Developed and executed an integrated digital marketing approach, including affiliate marketing,email marketing, and social media planning, which improved brand positioning and market awareness.

New York, Ny, Us

Managed campaigns for the label's prominent musical artists. My duties included overseeing the successful launch of new music, music videos, and emerging artists, as well as promoting concerts and events to increase awareness and drive sales.↳ Developed and executed media buying strategies across multiple platforms to promote new music releases, music videos, and emerging artists, ensuring maximum visibility and audience engagement.↳ Led the planning and implementation of advertising campaigns for major musical artists, including market research, budget allocation, and performance analysis to optimize reach and effectiveness.↳ Coordinated with internal teams and external partners to launch promotional events and concerts, enhancing brand visibility and fostering community engagement.↳ Monitored and analyzed campaign performance metrics, adjusting strategies in real-time to achieve sales targets and marketing objectives.↳ Managed relationships with media vendors, negotiated contracts, and ensured the timely and cost-effective delivery of advertising content.

With 10+ years of experience in online marketing & web development (display, video ads & SEO), own 7 successful online media projects with over a million readers per month, we created TrafficMNGR - a company that will help your business online by sharing our own experience and expertise in online media and marketing.Whether you are Publisher, Advertiser, Ad Network or just you starting and looking to become one, we work with clients helping them to achieve online success.TrafficMNGR provides Trafficking, Ad Management, Social Media Management, SEO, Technical Support and Consulting services:- Traffic Monetization- Advertising Management- Ad Server Management- Ad Inventory Evaluation- ROI/ROAS/MER Evaluation- E-Commerce (B2C/B2B)- Go-To-Market- SEO- Social Media Management- Email Marketing- Web Development- UI/UXOur services are not limited to technical support of your ad operations. Our services aimed to maximize your results by creating a strategy that will fit your business and will bring higher return of investment. Whether you are looking to get consultation on where to start or looking for a ways to acquire specific traffic or maybe you want change your ad partner - we would be happy to provide best solution to reach your goal.

New York, Ny, Us

↳ Oversaw digital strategy and operations for Pub Ocean, managing ad operations and traffic monetization across 28 news websites.↳ Directed ad optimization and placement strategies, enhancing ad performance and revenue generation for each website in the portfolio.↳ Led a comprehensive approach to traffic monetization, utilizing advanced techniques in programmatic advertising and direct sales to maximize earnings.↳ Coordinated the optimization of ad placements, ensuring that ads were effectively targeted and aligned with user experience and content relevance.↳ Managed a team responsible for the execution of digital strategies, fostering a data-driven culture to continuously improve ad revenue and operational efficiency.

Everett, Wa, Us

↳ Managed ad operations and led monetization optimization efforts for SONTLive.com, enhancing revenue through strategic display ad placements and traffic monetization.↳ Developed and executed ad placement strategies, optimizing the use of display ads to maximize revenue from the site’s traffic.↳ Implemented comprehensive monetization tactics, including programmatic sales and direct ad partnerships, to improve overall financial performance.↳ Conducted continuous analysis of ad performance metrics, adjusting strategies to ensure optimal engagement and revenue generation.↳ Collaborated with cross-functional teams to align ad operations with the broader business objectives, ensuring a cohesive approach to digital revenue growth.

Cincinnati, Ohio, Us

↳ Led the programmatic advertising and ad server management for Roadtrippers, driving increased traffic and optimizing ad placements across digital platforms.↳ Implemented cutting-edge programmatic advertising strategies, enhancing targeting and bidding processes to maximize ad revenue.↳ Oversaw the management of the ad server, ensuring efficient operation, and execution of advertising campaigns, while maintaining high-quality standards and compliance.↳ Utilized expertise in SEO to bolster organic search results and traffic, integrating seamlessly with paid advertising efforts to enhance overall marketing performance.↳ Managed advertising operations, coordinating between sales, marketing, and technology teams to ensure alignment of objectives and maximization of ad inventory utilization.↳ Applied analytical skills to monitor performance metrics, adjusting strategies in real-time to respond to market trends and achieve optimal campaign results.

Vancouver, British Columbia, Ca

↳ Orchestrated comprehensive digital marketing campaigns as the Director at Vitasave, specializing in SEO, AdWords, and social media strategies to enhance online visibility and brand engagement.↳ Leveraged advanced SEO techniques and Google AdWords campaigns to significantly improve search engine rankings and drive targeted traffic, resulting in increased online sales and customer acquisition.↳ Directed the social media marketing strategy, increasing brand awareness and customer engagement across major platforms, including Facebook, Instagram, and Twitter.↳ Managed and optimized digital advertising budgets to ensure maximum ROI, utilizing data-driven analytics to refine marketing strategies and campaign effectiveness.↳ Collaborated with cross-disciplinary teams to ensure cohesive marketing efforts, aligning digital strategies with overall business goals and objectives.

New York, Ny, Us

↳Spearheaded marketing strategies and campaigns for CHIC Studios, significantly enhancing the school’s market presence and student enrollment numbers.↳Played a pivotal role in transforming CHIC Studios into one of New York’s leading makeup schools through targeted marketing initiatives and strategic partnerships.↳Drove substantial revenue growth, achieving record sales figures, including advanced bookings, by effectively marketing in-person courses and capitalizing on industry trends.↳Led the expansion efforts, successfully opening two additional campuses in Los Angeles and Denver, broadening the school’s geographical reach and operational capacity.↳Managed cross-functional teams to coordinate marketing efforts, ensuring alignment with the overall business objectives and consistent brand messaging across all platforms.

Neuilly-Sur-Seine, Fr

↳ Led the social media and content marketing initiatives for PAYOT, focusing on elevating brand awareness and driving sales for the French beauty brand.↳ Developed and executed a comprehensive content strategy that effectively communicated the brand’s identity and values, resulting in increased market penetration and customer engagement.↳ Crafted high-quality content and visuals, ensuring alignment with the brand’s aesthetic and messaging goals, while also appealing to the target demographic.↳ Managed the design and production of marketing assets, overseeing the creative process to maintain brand consistency across all digital platforms.↳ Collaborated with influencers and industry leaders to amplify brand reach and influence, leveraging their networks to gain exposure and credibility in key markets.Utilized analytics tools to measure the impact of social media campaigns and content strategies, making data-driven decisions to optimize future marketing efforts and ROI.

Video, Audio, Visual Production

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