Boris Fedorov Email & Phone Number

Oakland, Ca, Us

Mountain View, California, Us

Mountain View, California, Us

Product lead for Intuit's identity graph, providing a 360 degree customer view for personalized experiences across Intuit's products.

San Francisco, Ca, Us

wallet.ai helps you make better decisions with your money.

Mountain View, California, Us

Developed the business model, strategy, and validated test plan for a mobile advertising / couponing network.Ran project that analyzed Intuit's and competitors' public patent portfolios to understand mobile wallet strategies from an IP perspective.Organized technical workshops for hundreds of developers at Intuit's annual developer conference, CTOF.Worked with MIT students and Media Lab fellows on a challenge to help small businesses share advice.

Mountain View, California, Us

I defined the strategy behind a mobile advertising / couponing network for small businesses: -Ran in market tests with local businesses owners to understand how theinitial idea would fit the small business market, while pitching distribution pilots to payments providers and mobile carriers.-Changed the idea to address a specific pain point of coupon and daily deal revenue share after repeatedly observing business owner frustration regarding how much money coupon publishers were keeping from every coupon redemption.-The ad network didn't fit Intuit's long term strategy and the project was shut down in the summer of 2012.

Mountain View, California, Us

Led two projects that accelerated Intuit's tablet and mobile innovation.- Invented a mobile prototyping platform that enables ANYBODY with an idea for a mobile app to build a dynamic prototype. Created all product requirements and evangelized the platform across Intuit. The product has been featured at SxSW and has won internal awards including Best in Mobile - CTOF 2011.- Project leader for a small team focusing on small business tablet applications. We conducted ethnographic research on tablet and mobile use, designed and wireframed 8 potential concepts and built a prototype of a field service concept for Intuit's Small Business Group. I created and executed the overall project vision, evangelized the concepts to senior leaders, and contributed significantly to the UI design for the app. Led market experiments for Intuit txtWeb, an SMS application platform. Ran demos and codejams at 6 Bay Area academic institutions to measure US adoption behavior.Helped shape the vision and organize Intuit's largest developer conference.

Mountain View, California, Us

Took a new full service payroll offering to market.- Established telesales fulfillment process- Launched product website and demo- Managed SEM campaign- Created site copy, creative briefs, and sales materials- A/B tested price points- Analyzed web and sales performance and continuously streamlined the sales process.Check it out: www.intuitfullservicepayroll.com

Mountain View, California, Us

Led a team to redesign the user interface of our customers' online account management site:- Unified look and feel across both the Intuit and the Homestead sites- Improved design and development efficiency- Improved support efficiency- Enabled cross-sell optimization of the site- Introduced development cycle that ensured user stories were both complete from an experience design perspective and deliverable by the dev team.- Gathered customer feedback and iterated quickly to solve for major customer problemsOversaw the deployment of the online cancellation feature- Carefully balanced the exposure of the feature to users to ensure both customer delight and a sustainable customer churn rate.Enhanced customer support processes- Developed a simplified customer authentication feature that shed over a minute per support call- Served as a PM liaison to support reps to improve the escalation process of defects encountered by customers.

Promote Fox Searchlight and MGM films in Philadelphia. Moderate Q&A sessions with actors and directors. Organize city-wide publicity events.

Mountain View, California, Us

Helped to plan and develop two new online offerings for Payroll. Collaborated with other interns and released a Facebook application for event planning.

Marlborough, Ma, Us

Specialize in releasing and documenting engineering changes. Documentation expert for internal and external audits.

San Jose, California, Us

Generated sales leads and created marketing material.

Bachelor'S Degree, Economics, Film

Education record