Boris Hope Email & Phone Number

San Diego, Ca, Us

Herzogenaurach, Bavaria, De

Collaborate with the Global apparel team and sales to shape and execute the product vision and proposition for Men's Apparel in the US market, ensuring alignment with brand and channel objectives.Develop and manage the optimal product assortment, covering retail pricing, forecasting, margin, and phasing strategies to achieve agreed-upon targets.Take responsibility for providing commercial insights to define market needs and growth opportunities.

Oakland, California, Us

Ensured all product development, marketing, and creative assets were completed for new products. Managed the production process, factory samples, and communication between the marketing and development teams.• Work through all of the steps of a project to assign responsibilities, determine the needed time for the project, and anticipate and resolve problems.• Schedule and guide strategy discussions on product development and marketing/sales presentations.• Manage freelance designers, videographers, and web designers.• Plan photoshoots for all product launches.

Norwalk, Connecticut, Us

Recruited for temp, freelance, and contract to hire creative talent in the Bay Area. Successfully sourced and recruited for talent in a variety of fields including art directors, social media specialists, production artists, and graphic designers.

Herzogenaurach, Bavaria, De

Identified areas of improvement within product features and implemented changes to attract more customers. Worked in close collaboration with marketing department to develop marketing campaigns for each product. Researched trending keywords and marketing innovations to increase brand/product awareness.• Led the global Adidas golf accessories line accounting for $40M annual net sales.• Managed 315 skews per season from brief process to final production.• Contributed in streamlining operation of two creation centers while providing insight into product efficiency.

Herzogenaurach, Bavaria, De

Developed seasonal briefs and shared with design and development teams to increase efficiency and productivity. Assessed competitor data to identify and highlight new opportunities in the market. Collaborated with brand marketing to preparing seasonal stories with focus on products. • Facilitated global merchandising teams by creating and presenting product stories.

Herzogenaurach, Bavaria, De

Involved in updating marketing portal based on global requests and communicated information between design, development, and marketing departments. Established merchandising boards in Adobe Illustrator to show recommended retail and marketing material looks. Led the coordination between the marketing department and Lionshead Studios while providing assistance in the to the development of the seasonal catalog.• Wrote, revised, and distributed the “Just for Kicks” newsletter to the global footwear team.• Successfully managed CRM system for over 1K skews while developing effective merchandising boards.

San Francisco, Ca, Us

Developed and coordinated LinkedIn advertising campaigns through LinkedIn’s Self-Service advertising platform and Google Analytics. Streamlined organization’s proposal system and prepared a robust automated proposal document in Excel. Led Next Step’s prospective client inquiries and delivered applicable knowledge based on client needs.• Oversaw clients’ social media accounts across multiple platforms across Facebook, LinkedIn and Houzz.• Used Quickbooks to maintain organization’s accounts payable, accounts receivable, and check writing.

-Organized sports coordinators and volunteers in order to accomplish various tasks during the games.- Organically grew Facebook likes from 1,189 to 2,448 from Mar. 2013-Jan. 2015.- Initiated a company Instagram account and organically reached 2,506 Followers through content creation and analysis.- Published weekly newsletters that were specifically geared to 19,000 athletes and their families.- Activated high profile sponsorships through social media outlets, website promotions, and on-site displays.

Master Of Business Administration (M.B.A.), Sports Management

Bachelor'S Degree, Economics