Boris Kramer Email & Phone Number

Mannheim, Bw, De

Germany

Responsible for the growth of our offering in Motion Services, through the development of the product portfolio from end-to-end perspective according to market needs and our strategy. ABB Motion Services helps you maximize uptime, extend product lifetime, enhance performance and boost energy efficiency of your motors, generators and drives. Our tailored services and digital solutions keep your operations running profitably, safely and reliably.

Mannheim Area, Germany

The Global Product Marketing team is in charge of the refinement and promotion of market and value proposition messages for successful selling of the entire Proccess Control Platforms of ABB product portfolio - from definition of product differentiators to content development, demo specifications and product sales workshops and webinars. Along with marketing communications, the team drives the external and internal sales release launch of PCP products.

Mannheim Area, Germany

I have the product responsibility to develop globally the Advanced services portfolio which includes Web Tech Talks, Web coaches, AKS (Application and Knowledge Software) and virtual trainings offerings.

Mannheim Area, Germany

I have the product responsibility of System 800xA (ABB flagship DCS) for the CEU Region. The Main tasks to be executed in my current role are:Support / Rollout of product launch: Presentations of new functionality aswell as planning and implementation of new market segment strategies / Rollouts (in coordination with ASM and global product management)Perform product sales training: Development of concepts and materials for national and international (CEU) technical sales… Show more I have the product responsibility of System 800xA (ABB flagship DCS) for the CEU Region. The Main tasks to be executed in my current role are:Support / Rollout of product launch: Presentations of new functionality aswell as planning and implementation of new market segment strategies / Rollouts (in coordination with ASM and global product management)Perform product sales training: Development of concepts and materials for national and international (CEU) technical sales training. Implementing product training and technical advice to the Local Sales Forces. (in coordination with ASM and global product management))Looking after Key Customers: Customer Reference Group driver, collecting needs and issues of Key customers to be implemented in future Solutions/Products, Product-specific support for Key Customers in the Region. Consultation support for Complex / custom solutions (Product Promoters).Plans, Strategies, Forecasts: Preparation of periodic marketing plans and sales forecasts, aswell as Business Development Strategies for CEU Region. Generate Strategy for Upselling 800xA in the region (In coordination with BU Service). 800xA Evolution Strategy.Localization of the global product marketing concepts to the needs of the region CEU. Identifying potential and new product sales opportunities. Planning for periodic marketing activities and estimate the revenue forecasts.Market and Competition Analysis: Obtain and analyze competitive information in the region aswell as for strategic defined markets. Identify Strengths / Threats of product and define sales strategy accordingly. Show less

Mannheim Area, Germany

TechSales Support for the Region of Europe, Middle East and Africa in the Area of Process Automation (System 800xA, Freelance and Compact 800).Responsible for Regional database regarding pre-sales technical issues.Demo, Exhibits, Colleges, Seminars and Presentation support for LBU in the RegionGlobal Demo Control system ExpertSafety Automation Regional supportFieldbus Expert for Region (FF, Profibus, Profinet IEC61850, HART, etc)Global Expert team member for Big… Show more TechSales Support for the Region of Europe, Middle East and Africa in the Area of Process Automation (System 800xA, Freelance and Compact 800).Responsible for Regional database regarding pre-sales technical issues.Demo, Exhibits, Colleges, Seminars and Presentation support for LBU in the RegionGlobal Demo Control system ExpertSafety Automation Regional supportFieldbus Expert for Region (FF, Profibus, Profinet IEC61850, HART, etc)Global Expert team member for Big project pursuitsRegional expert support for Virtualization.Electrical Integration Promoter and Expert for the RegionSupport for Operator Excellence and promoter Demo developer for Region, including exhibits, fairs and tradeshows.Training of ASM and LBU on specific tech-sales issuesTechsales presentations to End customersBid & proposals Architecture enhancements & improvementsWokshop trainer for specific technical issues.Competitive Analysis for bidding competitvely Show less

Responsible for budget, Marketing and sales support in the Area of Process Automation, specifically in the Control Sytems of ABB as System 800xA, Freelance, Compact Products, Scada Vantage, etc.

Support in 800xA Demo Development and upgrade from System 800xA version 4.X to System version 5.X.Support in Automation World Fair aswell as Presenter.

Education record

Education record