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Borislav Manov Email & Phone Number
Head of Optimization and Experimentation - Paid Media
at
Better Collective
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 100%
Current company
Role
Head of Optimization and Experimentation - Paid Media
Location
Copenhagen, Capital Region of Denmark, Denmark
Company size
Who is Borislav Manov? Overview
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Quick answer
Borislav Manov is listed as Head of Optimization and Experimentation - Paid Media at Better Collective, a with 1955 employees, based in Copenhagen, Capital Region of Denmark, Denmark. AeroLeads shows a matched LinkedIn profile for Borislav Manov.
Borislav Manov previously worked as Experimentation and Optimization Team Lead - Paid Media at Better Collective and Experimentation and Optimization Team Lead at Better Collective. Borislav Manov holds Master Of Science - Ms, International Business from Aarhus University.
Company email context
Email format at Better Collective
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Better Collective
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Profile bio
About Borislav Manov
I am an ambitious and data-driven Marketer that is constantly looking for new challenges and further development in the field. I am confident in my ability to come up with creative solutions for digital marketing campaigns in the different phases of the customer journey by using my analytical skills, knowledge of business and marketing strategy and experience with digital marketing software (Google Ads, Meta Ads, Microsoft Ads and so on).
Listed skills include Qualitative And Quantitative Research Methodologies, Facebook Marketing, Pinterest Marketing, Google Suite, and 30 others.
Current workplace
Borislav Manov's current company
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Better Collective
10 roles
Borislav Manov work experience
A career timeline built from the work history available for this profile.
Experimentation And Optimization Team Lead - Paid Media
Experimentation And Optimization Team Lead
Ppc Cro Specialist
Dec 2023 - Nov 2024
Paid Media Specialist
- Campaign Management: Planning, restructuring, building and optimising campaigns in Meta as well as in Google Ads and Microsoft Ads (Search, P Max, Display and YouTube);- Testing and Performance Analysis: Developing and executing A/B tests to enhance campaign performance. Continuously analyzing test results to improve audience targeting, ad copy, creative elements, and landing pages, ensuring optimal conversion rates;- Conversion Tracking: Setting up event tracking using Google Tag Manager (GTM) to monitor and measure key metrics;- Keyword Research: Conducting keyword research to identify keywords and phrases with high-performance potential;- Competitor Analysis: Keeping a close watch on competitors and using the competitive insights to refine campaign strategies.
Aug 2022 - Nov 2023
Performance Marketing Specialist
- Campaign Management: Planning and execution of the Paid media strategy of LuggageHero. Analysing and optimizing paid campaigns in Google Ads (Search, Display and Video), Microsoft Ads and Meta Ads;- Testing: Solid understanding of conversion-improvement tactics and landing page optimization.
Jul 2021 - Aug 2022
Performance Marketing Intern
- Auditing the Google Ads account and focusing on areas that need improvement such as Keyword Research and Account Structure; - Management and optimization of campaigns in Google Ads.
Apr 2021 - Jul 2021
Conversion Rate Optimization Specialist/ Growth Hacker
- Planning and executing the CRO strategy: Driving improvements to the websites experience and performance;- Team-work: Utilizing the knowledge and skills of the different teams in solving problems part of the conversion funnel;- Conducting research to understand user behaviours: Using web analytics (UA and GA4), heatmapping and session recording;- Converting test results into recommendations.
Aug 2021 - Jun 2022
Digital Marketing Intern
Zemen Pellets; Alcohol&Tabakoff
- Create a marketing plan together with the Marketing&Sales Manager and the Brand Manager- Designing two functional and modern websites by using Wordpress (CMS) for Zemen Pellets and Alcohol&Tabakoff- Setting tags with Google Tag Manager on the websites, so that the main conversions/goals performed can be tracked in Google Ads and Google Analytics- Management and optimisation of campaigns in Google Ads- Creation of reports and analysing the effectiveness of the campaigns- Management of Social Media accounts (Facebook), creation of Social Media content and enlargement of the Facebook followers and engagement
Sep 2020 - Nov 2020
Administrator
The Presidency Of The Republic Of Bulgaria
Function: Preparing analysis and presentations on significant topics in Economics for the institutionAchievements: Deeper analytical competences; Detail-orientation; Better time management; Handling of complex tasks
Jun 2017 - Aug 2017
Team & coworkers
Colleagues at Better Collective
Other employees you can reach at bettercollective.com. View company contacts for 1955 employees →
MT
Marcio Tristão
Colleague at Better CollectiveRio De Janeiro, Brazil
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TM
Tamara Milošević
Colleague at Better CollectiveNiš, Centralna Srbija, Serbia
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AM
Arianna Monagas
Colleague at Better CollectiveCordoba, Córdoba, Argentina
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MD
Mladen Djordjevic
Colleague at Better CollectiveSerbia
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MK
Marija Kozic
Colleague at Better CollectiveNiš, Centralna Srbija, Serbia
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LT
Léo T. Motta
Colleague at Better CollectivePorto, Portugal
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AP
Andrija Popovic
Colleague at Better CollectiveLeskovac, Centralna Srbija, Serbia
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NV
Nikola Vasic
Colleague at Better CollectiveNiš, Centralna Srbija, Serbia
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NR
Nima Rahbar
Colleague at Better CollectiveNéa Smýrni, Attiki, Greece
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TT
Tommy Thomsen
Colleague at Better CollectiveCopenhagen, Capital Region Of Denmark, Denmark
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Marcio Tristão
Colleague at Better CollectiveRio De Janeiro, Brazil
View →
TM
Tamara Milošević
Colleague at Better CollectiveNiš, Centralna Srbija, Serbia
View →
AM
Arianna Monagas
Colleague at Better CollectiveCordoba, Córdoba, Argentina
View →
MD
Mladen Djordjevic
Colleague at Better CollectiveSerbia
View →
MK
Marija Kozic
Colleague at Better CollectiveNiš, Centralna Srbija, Serbia
View →
LT
Léo T. Motta
Colleague at Better CollectivePorto, Portugal
View →
AP
Andrija Popovic
Colleague at Better CollectiveLeskovac, Centralna Srbija, Serbia
View →
NV
Nikola Vasic
Colleague at Better CollectiveNiš, Centralna Srbija, Serbia
View →
NR
Nima Rahbar
Colleague at Better CollectiveNéa Smýrni, Attiki, Greece
View →
TT
Tommy Thomsen
Colleague at Better CollectiveCopenhagen, Capital Region Of Denmark, Denmark
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3 education records
Borislav Manov education
Master Of Science - Ms, International Business
Exchange, Business Administration And Management, General
Bachelor’S Degree, Economics And Business Administration
FAQ
Frequently asked questions about Borislav Manov
Quick answers generated from the profile data available on this page.
What company does Borislav Manov work for?
Borislav Manov works for Better Collective.
What is Borislav Manov's role at Better Collective?
Borislav Manov is listed as Head of Optimization and Experimentation - Paid Media at Better Collective.
Where is Borislav Manov based?
Borislav Manov is based in Copenhagen, Capital Region of Denmark, Denmark while working with Better Collective.
What companies has Borislav Manov worked for?
Borislav Manov has worked for Better Collective, Capture One, Luggagehero, Lenus Ehealth, and Zemen Pellets; Alcohol&Tabakoff.
Who are Borislav Manov's colleagues at Better Collective?
Borislav Manov's colleagues at Better Collective include Marcio Tristão, Tamara Milošević, Arianna Monagas, Mladen Djordjevic, and Marija Kozic.
How can I contact Borislav Manov?
You can use AeroLeads to view verified contact signals for Borislav Manov at Better Collective, including work email, phone, and LinkedIn data when available.
What schools did Borislav Manov attend?
Borislav Manov holds Master Of Science - Ms, International Business from Aarhus University.
What skills is Borislav Manov known for?
Borislav Manov is listed with skills including Qualitative And Quantitative Research Methodologies, Facebook Marketing, Pinterest Marketing, Google Suite, Mailchimp, Branding Research, Linkedin Marketing, and Business Analysis.
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