Borislav Miljanovic, PhD, is the founder and CEO of the regional communications group Represent System, comprising integrated communications agencies for public relations and digital communications - Represent Communications in Belgrade, Podgorica, Skopje and Sarajevo, as well as the business portal and magazine Bizlife, Web3 portal WebMind, ESG portal Odrzi.me, web content analytics platform Digital Element, and Represent Academy, focusing on educational programs in communication and soft skills.Borislav is one of the leading lecturers at Mokrogorska and a visiting professor at the University of Belgrade.Seasoned communications advisor with 25+ years of experience, focused on corporate positioning, issues management, market entry, strategic insights on communications and business in the Balkans. Specialist skills include consulting for international MNCs, Serbian companies expanding in domestic and Balkan markets, Serbian government agencies and NGOs. Pioneering innovation and new services in the media and digital areas. Shaping trends into communications strategies.He also established London School of Public Relations (LSPR) in the region, the first specialised school completed by more than 33 generations of experts in this area so far.Before leading the Represent System, He worked as a journalist and editor in numerous media outlets for 10+ years. He set up the public relations department of the BK Group and was the first official public relations representative of HRH Crown Prince Alexander II.Winner of the “Srdjan Djuric” Award for personal contribution in the area of communications of the Serbian Public Relations Society and of the Pro.PR Awards for contribution to the PR profession development. Specialties: Communications strategy development, issues management, public affairs, media interview skills... Membership in Professional Associations and Publications: • Founder of the Public Relations Society of Serbia• American Chamber of Commerce and Board of Governors, 2010-2012• Board of Directors of Serbian Association of Managers, 2017-2020• Serbian Association of Corporate Directors (former member of Ethics Committee)• Lobbying Society of Serbia• Serbian-British Business Club• National Alliance for Local Economic Development• AmCham’s Board of Governors, 2019 - present
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CeoRepresent System Nov 2012 - Present
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Managing DirectorRepresent Communications Jan 2001 - Nov 2012As Managing Director of Represent Communications, I spearhead the largest public relations consultancy in the region with 50 employees to develop and implement communications programs that build brand images, solve communications challenges and assist with reputation management for over 40 clients ranging from ICT and FMCG to healthcare and finance. I provide public affairs services and media training as well. Under my leadership, Represent Communications has created award winning campaigns and received “Agency of the Year” for three years in a row. I also lead the firm’s innovations and business development efforts, through digital communications advocacy and issues advisory.
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Pr ManagerRoyal Palace Jan 2000 - Jan 2001Founded PR department of the Royal Palace in Belgrade and acted as official PR officer of HRH Prince Alexander II
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Pr ManagerBk Company Jan 1994 - Jan 2000Founded PR department of BK Group, the largest local private company, editor of the morning program. Also acted as Assistant Professor for business communication at Faculty of Management, BK University.
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EditorTv Politika, Studio B, Blic Jan 1992 - Jan 1994Worked as journalist and editor for Serbia's major print and TV media. Created and implemented numerous communication campaigns for business clients as well as for the non-profit sector.
Borislav Miljanovic Education Details
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Faculty Of Political Sciences, University Of BelgradeCommunications -
Faculty Of Political Sciences, University Of BelgradeCommunications
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The Faculty Of Law, University Of BelgradeLaw
Frequently Asked Questions about Borislav Miljanovic
What company does Borislav Miljanovic work for?
Borislav Miljanovic works for Represent System
What is Borislav Miljanovic's role at the current company?
Borislav Miljanovic's current role is CEO at Represent System.
What schools did Borislav Miljanovic attend?
Borislav Miljanovic attended Faculty Of Political Sciences, University Of Belgrade, Faculty Of Political Sciences, University Of Belgrade, The Faculty Of Law, University Of Belgrade.
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