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Borislava Baeva is a VP of Finance at Screencastify. She possess expertise in forecasting, budgets, strategic planning, financial modeling, leadership development and 16 more skills. She is proficient in Portuguese. Colleagues describe her as "Boris effectively lead FP&A efforts for Brunswick's Bowling business prior to its sale in late 2014. She has very strong progressive Finance / Leadership experience. She's a consummate professional and has a sterling reputation. I've enjoyed partnering with Boris on the Talent side of the business. She would be an excellent addition to any Corporate Finance team and has been a joy to work with."
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Vp Of FinanceScreencastify Sep 2024 - PresentChicago, Illinois, Us -
Ceo/FounderMystrongcircle Jan 2018 - Sep 2024Chicago, Il, Us -
Fractional CfoSelf Employed Jan 2018 - Sep 2024Satellite Beach, Florida, UsGuiding the evolution of finance functions within startups and small to medium-sized businesses, I have shifted their focus from mere regulatory compliance to becoming a strategic asset providing invaluable operational insights. By developing forward-looking projections, models, and revitalizing financial reporting, I have been instrumental in directing my clients' growth trajectory and achieving profitability. Selected clients and projects:• Cameo (B2C marketplace) – assisted with Series A fundraise.• Kiddo Health (healthcare SaaS) – prepared a 5-year Financial Model for a subscription + wearable product. • Airfordable (fintech) – fractional CFO for 2 years. Improved Cash Flow predictability by building a Daily Cash Flow/Demand Forecast model for a highly seasonal Buy-Now-Pay-Later Y-combinator startup.• M&A Due Diligences – performed quality of earnings analysis for M&A transactions. -
Director Of Financial Planning And AnalysisLife Fitness Oct 2015 - Apr 2017Rosemont, Illinois, UsLed budgeting, forecasting, and month end review processes for Brunswick's fastest-growing division. Provided financial support for M&A activities and post-acquisition integration. Monitored financial performance of organic growth initiatives, such as eCommerce, new product development and other business adjacencies. Mentored team of 6 financial professionals.• Created value-added analysis, helping identify trends and predict future performance.• Acted as Controller for Brunswick Billiards and assisted with integration into Life Fitness, collaborating with team on mapping order-to-cash processes from legacy system to Oracle. -
Director Of Financial Planning & AnalysisBrunswick Corporation Apr 2012 - Oct 2015Mettawa, Il, UsManaged team of 3 Senior Analysts and provided critical financial support to division leadership team operating over 80 bowling retail locations. Coordinated long-range strategic planning, annual budget and monthly forecast process for P&L, Balance Sheet, and Cash Flow. Conducted competitive benchmarking and analyzed consumer spending trends.• Developed financial valuation model for investments in re-branding existing bowling centers. Participated on the team designing the new brand by providing feedback on marketing research, customer segmentation, pricing strategies, Food and Beverage offering, and overall guest experience. • Redesigned and improved FP&A processes and team structure and implemented new reporting tools, enhancing financial and operational decision-making information.• Monitored business pulse by performing competitive benchmarking and evaluating consumer spending trends.• Analyzed and presented financial results to divisional Senior Management as integral part of month-end review process. -
Manager Of Financial Planning & AnalysisBrunswick Corporation Jul 2010 - Apr 2012Mettawa, Il, UsDirected $4B annual budget, forecast, and 5-year strategic plan, including setting assumptions, analyzing and presenting submissions to Corporate Senior Management. Prepared presentations and supporting information for communications with Board of Directors and earnings releases. Evaluated major capital appropriation requests to facilitate execution of strategy.• Functioned as Finance lead on $20M capital investment for strategic manufacturing expansion in Brazil aiming to increase boat and engine market share in South America, modeling results of market research, determining build vs buy and tax implications through in-depth analysis. -
Financial Analysis ManagerTopgolf Jun 2009 - Mar 2010Dallas, Texas, UsAnalyzed revenue and expenses for six domestic and international Golf Entertainment centers. Prepared ROI, price sensitivity, break-even analysis and models. Assisted with implementing new Business Intelligence tool and solicited and evaluated bids for new Point of Sales SystemSuccess Projects:•Implemented financial controls, employee training, and system improvements to facilitate the creation of new reporting tools which significantly improved visibility over revenue centers profitability, labor efficiencies and asset utilization. -
Sr.Financial AnalystRoyal Caribbean International Jul 2007 - Apr 2009Miami, Florida, UsResponsible for the budgeting and forecasting of over $200M of shipboard revenue. Assisted Management with discovering cost savings and revenue generating opportunities. Performed ROI, lease vs. purchase, demographics and ad hoc analysis. Reviewed potential contractual obligations for financial soundness. -
Accountant IiRoyal Caribbean International Dec 2005 - Jul 2007Miami, Florida, UsAudited shipboard reports and recorded hotel revenue and expenses. Prepared Bank reconciliation, AR aging schedule, Payroll and Bonus Reconciliations. Developed accounting guidelines for the hotel expenses and revenues for New-build ships during dry-dock, inaugural season and regular revenue voyages. -
Reconciliation AccountantRock Island Securities Mar 2004 - Jun 2005Responsible for the proper settlement and clearing of equity transactions. Prepared broker/dealers daily P&L statements and various SEC and securities markets compliance projects.
Borislava Baeva Skills
Borislava Baeva Education Details
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Depaul UniversityAccounting -
University Of National And World Economy
Frequently Asked Questions about Borislava Baeva
What company does Borislava Baeva work for?
Borislava Baeva works for Screencastify
What is Borislava Baeva's role at the current company?
Borislava Baeva's current role is VP of Finance.
What is Borislava Baeva's email address?
Borislava Baeva's email address is bo****@****ail.com
What is Borislava Baeva's direct phone number?
Borislava Baeva's direct phone number is +180596*****
What schools did Borislava Baeva attend?
Borislava Baeva attended Depaul University, University Of National And World Economy.
What are some of Borislava Baeva's interests?
Borislava Baeva has interest in Arts And Culture, Economic Empowerment.
What skills is Borislava Baeva known for?
Borislava Baeva has skills like Forecasting, Budgets, Strategic Planning, Financial Modeling, Leadership Development, Financial Statement Analysis, Mergers And Acquisitions, Financial Analysis, Analysis, Financial Reporting, Management, Accounting.
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