Borislava Zahova Email & Phone Number

Los Angeles, California, United States

• Video: Producing engaging and innovative digital content that aligns with the company’s brand, values, and marketing goals. Working closely with marketing teams to enhance the company's online presence and drive audience engagement.• Display: • Animation:• Graphic Design:

Los Angeles, California, United States

• Video: Produce short-form ads and native content by editing UGC and professional footage with motion graphics and audio for various web and social platforms.

Los Angeles, California, United States

Project Based - Created illustrations of cartoon mascots to support the client’s web, social, OOH, and print campaigns messaging to help reduce runoff pollution. Thus, rases awareness, which in turn, helps keep streams and rivers cleaner. The Stonefly and the Trout are commonly found in water throughout Colorado and are a sign that the river or stream is clean.

Playa Vista

• Designed interactive website prototypes and clickable prototypes for financial products using Adobe XD and Figma. Implemented Lottie Animations to enhance product interactivity, engage consumers, and improve user experience. Additionally, contributed to icon design and illustrations.• Spearheaded graphic design initiatives, focusing on logo design, animated logos, brand guides, social media posts, print materials, and PowerPoint templates. Ensured cohesive and visually appealing brand representation across all marketing collateral.• Innovated by creating captivating motion graphics displayed on LED screens to elevate brand exposure and foster trust in the company's reputation and offerings.• Contributed to product launches and marketing campaigns by producing engaging sizzle reels and explanatory videos. These assets played a pivotal role in introducing new products and showcasing their features to the target audience.• Successfully crafted short-form performance videos tailored for social media marketing, effectively driving increased traffic and engagement for clients' products and services.

Playa Vista

MyWalletJoy Your life, your financesFor every stage of life, we're here to help you make smarter financial decisions.•Produced compelling 2D motion graphics and animated shorts tailored for YouTube and various social media platforms. Proficiently utilized Adobe After Effects, Adobe Premiere, Adobe Photoshop, and Adobe Illustrator to craft visually engaging content. These videos were strategically designed to drive organic traffic and establish brand trust.•Collaborated closely with video editors to transform narrative concepts into captivating visual stories. From initial storyboards to the final execution, worked diligently to ensure seamless storytelling and viewer engagement.•Took charge of creating detailed storyboards and provided essential supporting assets and illustrations. This meticulous approach streamlined the production process and ensured a cohesive visual narrative.•Maintained strict adherence to creative direction and brand guidelines to guarantee that all animations and graphics harmoniously represented the brand's identity and messaging.

Playa Vista

•Collaborated closely with marketing managers to create exceptional and high-impact performance-based animated creatives, ad banners, and videos. These assets were strategically deployed across various social media platforms and advertising networks, including Facebook, Instagram, Twitter, Snapchat, TikTok, and Google.•Leveraged data from previous video and banner ad campaigns to enhance creative materials and optimize performance. Conducted A/B testing to fine-tune visuals and messaging for improved audience engagement and conversion rates.•Actively contributed to cross-functional teams by providing creative designs, print materials, and logos as needed. Played a vital role in maintaining a consistent internal brand identity across the organization's touchpoints, spanning promotional content, advertising materials, print collateral, banners, web assets, digital assets, videos, animations, illustrations, manuals, landing pages, and PowerPoint presentations.

Culver City

•Collaborated closely with campaign managers to develop top-tier Adobe Flash and HTML5 animated creatives for display advertising campaigns. These creatives adhered to high standards and were instrumental in capturing audience attention and engagement.•Conducted systematic A/B testing to continually enhance creative performance. This involved strategically adjusting and augmenting elements within the designs to maximize consumer engagement and interaction.

Santa Monica Ca

Skillfully executed the conversion of 2D footage into immersive 3D and stereo footage by leveraging premade 3D depth maps. Combining compositing, rotoscoping and matte paint techniques in AfterFX this process contributed to enhancing the visual depth and dimensionality of the content, providing viewers with a captivating and immersive experience.Filmography:- Harry Potter and the Deathly Hallows: Part 2 (2011)- The Smurfs (2011)- To the Arctic(2012)

Sofia, Bulgaria

Project Overview:SecretBuilders is a virtual world for children 5 to 14 years old powered by a web 2.0 community of children, parents, educators, writers, artists and game developers. On SecretBuilders, children will explore virtual lands, undertake quests, play games, maintain a home, nurture a pet, and interact with their friends. Three features which form the backdrop for SecretBuilders distinguish it from other online worlds. My contributions to this project encompassed the creation of captivating short movies, utilizing a diverse set of creative tools and software including Adobe After Effects, Adobe Photoshop, Adobe Flash, Adobe Premiere, Eyeon Fusion, and a generous dose of creativity.Key Responsibilities:Video Editing: Proficiently harnessed Adobe Premiere, Adobe After Effects, and Eyeon Fusion to edit videos, perform compositing tasks, and execute green screen effects. This ensured the seamless integration of various elements and the production of visually engaging content.Flash Animations: Crafted entertaining and interactive Flash animations that significantly boosted game subscriptions. Leveraged Adobe Flash/Animate to create these engaging assets, enhancing user engagement and driving business growth.Illustrations and Drawings: Contributed unique and visually appealing drawings and illustrations for backgrounds, objects, and props. Utilized Adobe Photoshop, Adobe Flash, and Adobe Illustrator to create these graphical elements, enhancing the overall aesthetics and storytelling of the project.

Sofia,Bulgaria

Company Overview:•At infoWERK, we develop high quality multimedia-based training systems (MBT) primarily for the transportation industry. Our web-ready trainings are developed to international standards, so they are ready to interface with many other computer-based learning materials. Position Description:•Animated high quality multimedia-based training systems (MBT) primarily for the transportation industry, using Adobe Flash.•Created technical illustrations to support the visual assets library.

Sofia, Bulgaria

http://wwfx.netVFX - Digital Artist/2D Compositing

Sofia City, Bulgaria

“VERAX”http://verax.net/Edit classic animation in Flash. Action Script and XML. Administrator of www.jobs.bg

Master, Animation Directing

High School Diploma, Art Of Painting