Edge Consulting aims at supporting technology based companies in the establishment and deployment of new strategies, the design of new services/products or the re-organisation of their structure. We are active in the Telecommunications, Media and Postal industries.

Greenwich Consulting is a strategy and management consulting company specialized in the telecommunication and media sectors. As a senior manager, I am responsible for the business development, the management of project teams and the delivery of strategic recommendations to our customers.Main recent assignments- development, for a large MNO, of the new B2B strategy in a newly subsidised market- design, for a large MNO, of the new B2B marketing offers - drafting of the partnership strategy of a large MNO - re-organisation of the partnership activity of a large MNO- distribution strategy for a cable operator commercialising a new quad-play offer- analysis of the impact of VNO in customer and welfare in the European Union- negotiation and partnership management for new MVNOs- development and launch management of prepaid and postpaid MVNOs (ethnic, cable, retail, media)- diversification strategy of a navigation maps service provider (for GPS and multimedia GSM)- business development for a large OEM commercialising an innovative service delivery platform for Telecom operators- 5 years strategic plan for a large retail company- marketing plan for a large retail company- design and launch of a new multi-channel concept store of a large retail company

- Development of the Mobile Marketing business for the 2nd interactive media agency in France. - Setting-up of the Mobile Marketing department- Strategic positioning, definition of the offers, market study, business plan drafting, partnership strategy and roadmap creation- Creation of a network of mobile sites (media, MVNO, mobile operators, ISPs…)- Conception and setting-up of direct marketing and media campaigns - Selection and management of technological solutions suppliers- National and international market watch focusing on new medias and telecommunications

- Formation and development of a business structure helping new medias (free press, Internet portal and advertisers, mobile) to improve their presence on the web, increase their traffic and income, and develop brand loyalty.- Strategic analysis of the new medias ecosystem (BP), development of strategic partnerships (technology-based company, media, full services company, distributor...), editing of a free magazine targetting the 15-35 year olds to be released on the Internet and on the mobile handsets, selection and management of service providers, market watch, conception of the interactive and relational marketing strategy and members’ acquisition tri-channel mechanisms

- Programme manager for the development and the launch of 2 new pan-European B2B business offers (budget: € 900k) for the B2B Marketing departments of Orange France and 2 subsidiaries (Orange UK and Mobistar). These offers targeted multinational companies.- Definition and validation of business requirements and functional specifications (development of a pan-European technical platform and user interface) - Conception, management and launch of the “World talk” project and others for Orange World, Orange Technical and Orange France (team building, budget, risk assessment and management, planning, reporting to top management, coordination with foreign subsidiaries)- Management of a 10-man team and coordination of 27 contributors, 9 departments and 4 countries)- Launched the offer in France first, as a pilot

Programme manager for the Orange Business Intelligence Project (budget: €12M). Its operational objectives were to analyse the use of B2C Orange internet portal via PC and mobile phones. The strategic objectives were to improve retention of the B2C customers and enhance the usage of value added services.- Analysis of short mid- and long-term mobile multimedia marketing business needs- Marketing business process re-engineering- Collection of data on marketing needs and objectives, and definition of clear and exhaustive business intelligence requirements. Reduced time schedule and improved ROI - Organisation and management of project (team building, budget, risk assessment and management, planning, reporting to top management)- Lobbying of Marketing Multimedia Dept in order to ensure top management’s support - Definition and selection of technical solution techniques in synergy with Orange’s strategy on the deployment of the Business Intelligence IS.

The position aimed at providing business support to the Marketing, Sales and Logistics departments and industrialise the integration of innovation and improvements.- Management of a 10-man team - Setting-up of a new transversal organisation and tools enabling : > a substantial improvement in the quality and efficiency of the services provided by the IS department to the business departments > the collection and priority-setting of requests for improvement > effective and efficient knowledge management- Launch and co-ordination of large transversal projects related to change and improvement management such as the implementation of new SAP modules, the benchmark of a new “point of sales” management tool, the improvement of after sales services and traceability, and the implementation and validation of Service Level Agreements between departments, and with service providers.- Reporting to top management.