Boris Rückert Email & Phone Number

Mechelen, BE

Metropolregion Brüssel

• Responsible for the Go-To-Market of energy products, all segments
• Optimization of the buyer journey and campaign performance
• Planning and execution of the customer communication strategy
• Management of the loyalty program and initiatives to retain customers
• Leading a team of fantastic marketing managers

Brussels Metropolitan Area

• Created and implemented the go-to-market strategy for B2B energy solutions (solar panels, e-mobility, etc.)
• Grew brand awareness and consideration among companies with 35% through strategic content marketing
• Developed and implemented multi-channel campaigns that increased web blog traffic by 60%
• Established and managed strategic partnerships with media agencies and sector federations
• Led a team of up to 6 marketing managers

Mechelen

• Developed and implemented segment marketing campaigns with full budget responsibility
• Launched new products and doubled the customer base with key products through upselling
• Coordinated sales channels to ensure operational readiness and monitor campaign KPIs
• Researched customer needs and trends to improve value propositions and drive innovation

Leuven

As an MBA candidate at Vlerick Business School, I joined this leading 3D printing company for a consultancy project. Tasked with a market entry strategy for the consumer 3D printing space, this assignment honed my analytical skills while gaining deep industry knowledge.

Erbach, Germany

• During my time at the lifestyle brand koziol, I was in charge of positioning the brand and commercializing its products in the promotional markets in EMEA. This position provided a fast-track for both professional and.
• Established the international sales partner network for promotional products with 10+ exclusive partners
• Created offers and coordinated the production of bespoke orders to ensure on time delivery
• Organized sales trainings and trade show… Show more During my time at the lifestyle brand koziol, I was in charge of positioning the brand and commercializing its products in the promotional markets in EMEA. This.
• Organized sales trainings and trade show exhibitions across Europe (60% travel intensity)
• Coached a junior area manager and a dedicated back-office support agent Show less

• 6 x 3 months practical training, linked to the dual study program at DHBW, covering all functional departments. Additional projects:
• In-depth market analyses and development of growth strategies for export sales
• Elaboration of a CRM concept within the scope of my diploma thesis

Master Of Business Administration (Mba), Magna Cum Laude

A highly international and multicultural full-time program which provided the unique opportunity to polish leadership skills in a.

Dipl. Bestriebswirt (Dh), Bachelor Of Arts (Honours), International Business Administration

Activities and Societies: Class representative A multicultural program integrating academic studies and practical training through.