Boris Yovchev Email & Phone Number

Tampa, Florida, Us

San Diego, California, Us

Building the Google Maps of Cosmetics one ingredient at a time.

Boston, Ma, Us

Boston, Ma, Us

• Leading the Lower Funnel Storefront teams focused on Product Details Page, Quickview, Cart, Checkout, Receipt and Pricing. • Scope for each team includes all Wayfair brands (Wayfair, Joss & Main, Birch Lane, Perigold and AllModern), international stores (DE, UK and Canada) and interfaces (web and app).

Boston, Ma, Us

• Leading a team of product managers, data analysts, engineers and designers to deliver best-in-class customer shopping experience on Product Pages across all Wayfair brands, interfaces and geographies• Led a re-design of Wayfair Product Pages across all sites and interfaces giving customers an improved shopping experience and driving user conversion rates up ~10-15% between 2016 and 2018• Created a series of improvements on Product Pages for imagery, product options, product information content, customer reviews, substitute and cross-sell product recommendations, in-home services, loyalty and other marketing offers driving incremental improvements to the customer shopping experience• Repositioned Product Pages at Wayfair as a gateway for product discovery and inspiration and started to personalize the experience to the way customers shop for different types of products• Generated heightened interest in Product Pages across Product, Merchandising, Category Management and Marketing and created a robust governance structure to align cross-functional priorities for the page• Responsible for partnering with engineering to ensure that all customers who come to a Wayfair Product Page have a delightful experience driven by high quality and great performance of the technology• Acted as interim Product Manager for Product Reviews for 1 year, improving the capture of first and second product reviews; early reviews are a major conversion lever and foster improved customer engagement by customers who write the reviews

Woonsocket, Ri, Us

• Led the development of patient care services aiming to improve patient adherence to medication therapy; stages included patient trends & demographics analysis, hypotheses & idea generation, business case development, service implementation and program management• Led a Personalized Patient Care initiative, seeking to improve non-adherence programs by improving targeting (right message, right patient, right channel, right time), which drove a $60M incremental revenue• Improved the in-store patient consultation process across the CVS pharmacy chain by providing pharmacists with patient condition details at the point of consultation to support a better conversation; initiative drove $30M of incremental revenue from improved patient adherence to therapy• Enhanced the patient contact info collection at Point of Sale to support CVS Pharmacy’s efforts in reaching patients with important clinical messages; initiative contributed $90M of incremental revenue

Woonsocket, Ri, Us

Worldwide, Oo

• Evaluated a set of technology and innovation investment alternatives for a National Health Systems client to drive growth in the client’s in-patient care segment• Led the change management workstream of a merger between two global Financial Services organizations focusing on improvements organizational structures and processes• Ran the Technology Project Management Office (PMO) for the divestiture of two Energy Provider organizations ensuring realization of benefits and synergies intended by the split

Ann Arbor, Mi, Us

• Developed go-to market strategy for a clinical invention; developed marketing strategy, pricing model, and a 2-year $100M product roadmap

• Developed a go-to market strategy for Fanvision's console media device

Abbott Park, Illinois, Us

• Worked on four M&A integrations and led various IT initiatives intended to improve business processes

Abbott Park, Illinois, Us

Mba, Strategy, General Management

Ms, Information Systems - Product Innovation Strategy

Bachelor Of Science, Computer Science

Advanced Mathematics And French