Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyse website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies Tagging of SPA & PWA to get better insights about how users are using the AppPerform ongoing keyword discovery, expansion and optimisation. Research and implement search engine optimisation recommendations Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywordsAlign multiple marketing activities to reinforce consistent business brand communications. Challenge partners and suppliers to move beyond the usual and think outside the box Skill to effectively and consistently use digital technology within customer touchpoints to improve the Business experience. Fully integrate digital into campaign strategy. Develop and execute budget plans based on a positive ROI and in line with sales objectives.Assist to manage and execute a strategic roadmap that achieves growth, user engagement and monetization.Engaging with varying parts of the business to align, enable business as well as drive new features based on data and customer researchEnsure tracking of success of each feature in terms of conversion and ROI. Implement and launch new products features Use market and competitive analysis, business goals, and technology capabilities to review opportunities Work with other channel specialists to understand what features are being on which channels and how the journeys are being done

Content optimizationLanding page optimizationSite architecture & page load speed consultingSite Migrations and RedesignsIndexingPerform regular SEO site audits, come up with SEO experiments and provide SEO testing to ensure SEO best practices are being adhered toProduce detailed performance monitoring reports and communicate trends to stakeholdersConsistently analyze, measure and track on and off page ranking factors, including upper funnel keywords, long-tail keywords, internal and external links, site content and competitive analysisBe proficient in technical story writing – create SEO stories that are clear and concise for engineering teams to work fromMaintain an awareness of industry trends regarding the digital space to identify new market opportunities

Development and execution of the digital marketing plan in support of the company's business strategy and objectives.Creation and maintenance of an editorial calendar across their blog, website, social media channels and email channel.Management of the digital presence, including website, intranet, social media and blog.Development, execution and tracking of lead generation campaigns.Optimization of content for search (SEO).CopyrightAnalyzing business objectives and creating plans in line with business GOALSSetting up campaign and media plans customized per campaign type and goalPerforming in-depth analysis of each campaign using data and qualitative insight to come up with suggestions for continuous improvement.Ensuring campaigns meet strategic targets and key growth and performance KPI's.Managing key third-party marketing partnerships and relationshipsMonitoring industry trends looking for new trends, practices, technologies and products that drive competitive advantage while constantly looking out for innovative and exciting new opportunities that drive ROI and ROASGoogle AdWordsKeyword Research and SERP AnalysisOn and Off Page optimizationLanding Page Creation

Provided support for Video On Demand.

Responding to the queries of customers● Providing customers with product and service information.● Retention of clients● Performing Upgrades for customers● Solving technical issues● Right fitting of clients to match best product that goes hand in hand with client’susage and or needs not overlooking what the client can afford● Responding to the queries of customers● Providing customers with product and service information.2Curriculum Vitae of