Borja Allue Jimenez Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

Founder of THE BRANDS LABO, a marketing studio where we devellop creative formulas to connect brands with consumers.We deliver marketing solutions to grow our clients business, with a unique methodology based on using the data analysis as the base of our creative processes.Main servicies: Marketing strategy / Trade marketing strategy / Brand experience / Branding & branded content / Graphic design.Client portfolio: Seat, Hype Energy Drinks, Enate, Laus, Las Moradas de San Martín, Blu, Grey Ghost, Hasbro, Soy Olivia,We

Spain

General Manager at MyBlu Spain, managing vaping and other new generation products at the firm Imperial Brands.Strategic lead to develop a new FMCG category in Spain with Blu, the #1 vaping brand in Spain.> Marketing and trade marketing plans> Commercial route to market strategy.> Innovactions and research> Insights & inteligence

Spain

Lead of the marketing strategy of “Corona Cerveza” in the Spanish market Double business vision  B2B & B2C.Direct report to Europe marketing director and country manager.Member of the management committee and active pillar on the Spanish expansion of the #1 brewing company in the world with more than 31% of global market share.Definition of the marketing mix (media, innovations, brand execution, prizing, brand events, sponsorships, category management…).Team management: Management of 10+ people including local marketing team and agency partners.Management of all distribution channels: On-trade & Off-trade.Marketing budget: 5 M € / Annual Turn Over: 60 M €Key achievements: Definition of a successful 3 year planOptimization of the marketing processesOptimization of marketing budgetIncrease of main brand health values with double digit growth rates.Corona market share growth: + 9,3%Corona volume growth: +25% (2016 vs 2017)

Madrid Y Alrededores, España

Integration of the brand Corona Cerveza inside AB-Inbev´s portfolio after the acquisition of Grupo Modelo. Planification of Budweiser´s homecoming from the group Estrella Damm. Definition of the 3 year plan of both brands and brand management of Corona during this period.

Madrid Y Alrededores, España

Development of the marketing plan of different brand categories (haircolor & haircare) at L´Oréal Professionnel, lead brand in the professional cosmetic market and 4th biggest brand of the L´Oréal Group.Responsible of launching new brands, products and services almost every month.Definition of the marketing and trade-marketing plans with direct link with sales.Marketing budget: 1,5 M € / Annual Turn Over: 40 M €Key achievements: Launch of successful hair products: Absolut Repair, Aminexil, Pro-Keratin Refill, Majirel Cool Cover.Definition of current haircare services portfolio at L´Oréal Professionnel.Optimization of marketing budget and operational processes.Participation on 1st digital strategies of the brandBusiness growth in all my categories: +6,2% haircare (2013) / +4,1% haircolor (2014)

Madrid Y Alrededores, España

Development of the marketing plan of different brand categories (styling & shape)

Madrid.

Management of a client portfolio with more than 100 customers and a monthly turnover +45.000 €. Field implementation of trade marketing & marketing promotions, team trainings, orders management and direct impact at the company´s NR.

Temporary internship during my last university year. Recruited after only 5 months.

Master, Mba In Management Development

Graduate, Business Administration

Activities and Societies: Universidad Comercial de Deusto. Bilbao. Mention of Honor during the year of specialization in marketing (2010).