As a C-suite executive, I always believe in building strong, mutually beneficial relationships to grow as a professional and in your career. As a Linkedin member I welcome the opportunity to meet new people and to collaborate with the community by sharing expertise, advice, guidance and contacts across all facets of business development.​​I believe in entrepreneurial spirit and in personal accountability to move things forward. Building a solid strategy and focusing on execution to achieve performance goals. Strong combination of curiosity, tenacity, and resiliency, together with flexibility and agility to develop collaborative environments with all key stakeholders towards common targets. My experience across all facets of business growth and development, strategy definition, marketing, sales and distribution, go-to-market and digital transformation initiatives has allowed me to:1. Build a business performance proven track record with P&L responsibility in global corporations, family-owned businesses, and private equity-backed firms.2. Work in international global roles during the last 15 years in consumer industries (FMCG, retail and hospitality) with focus in DTC business.3. Provide forward thinking strategy, develop international marketing plans, head commercial distribution and steer revenue management initiatives with full revenue accountability.4. Lead digital transformation initiatives end to end, including performance marketing set up with customer acquisition focus, head €120M ecommerce with new web & CRO projects to boost conversion, and build data & CRM ecosystems to increase customer engagement & retention among others.5. Manage wide teams up to 300+ people at international level, being Executive Committee member, reporting to CEO, to Board of Directors and company shareholders.As a senior executive, the key focus is always about people. Every business is in the “people business", where building high performance teams, developing a positive and inclusive environment, motivating staff, creating and nurturing the right culture and helping talent to grow is crucial.SPECIALITIES ✔️ P&L management✔️ Strategic vision✔️ Business Revenue Generation✔️ Brand Development✔️ Transformational Leadership✔️ Digital Transformation✔️ Talent & Team ManagementIt's always helpful to interact with other open-minded professionals both in and outside personal areas of industry expertise. So, please feel free to do so either via LinkedIn or at giveback@borjacastresana.com should you also see a benefit in professional networking and exchange.