Borja De Francisco Alvarez Email & Phone Number

Miami Beach, FL, US

Florida, US

Spazious iSEM® (immersive Sales & Event Management). The only All-In-One Solution offering 3D Event Diagramming + Instant Booking Tool + Sales & Event Management Platform.www.spazious.com

Digitalize your property with FirstView, the leading hospitality industry solution for 3D Virtual Tours & Virtual Site Visits.

New York, NY, US

• Regional Sales Manager, responsible for building relationships with and selling to key agency clients in Miami and across Latin America. Driving new business and maintaining the relationship within our Panregional and.
• Increase revenue from specified client sales territory and build enduring client relationship to maximiza revenue growth.
• Analyze and understand our clients´/prospects´objectives and propose the best solutions drawing from company´s offering.
• Work with our operations team to ensure that clients´expectations are being exceed during the campaign delivery phase
• Educate clients on key industry developments and research

Madrid, Madrid, ES

• Driving new business for Havas Media International leveraging our Data Analytic, Strategy, Sports & Entertainment, Digital Specialties and Media Buying teams.
• Creation of the Commercial Plan for the year
• Maintain weekly update of Marketing professionals positions in the industry (new additions, changes, etc.) using different sources of information as LinkedIn, Jigsaw, AdvDatabase, and Industry Publications / Websites.
• Cold Calling to introduce our company and services and schedule and hold appointments with them
• Lead new business projects by coordinating with the teams within the agency
• Generate data and communications to advertise with different prospective audiences (press, media partners, potential employees, prospects, auditors)

Madrid, Madrid, ES

• Responsible for the analysis, strategy, and digital implementation for top clients in the luxury travel and hospitality industry. Coordination of the investment across ten countries in Latin America.
• Coordinate online campaigns with local media offices to gain resource efficiency resulting in a 25% budget increase
• Collaborate with client and creative teams on the brief and marketing mix investment strategy in order to meet client objectives at the country and sub-regional level
• Manage and execute investment plan based on proposed cost schedules across all digital platforms including social media, video, display, and search for 300+ campaigns per year
• Build and nurture relationships with key stakeholders such as clients, vendors, and other agencies in order to evaluate and deliver efficient executions
• Analyze digital investment using industry-specific resources and social media in order to optimize campaigns in real time, identify opportunities, present consumer trends, track campaign progress, and generate key.

• Responsible for the development of new business in the US and LATAM
• Carried out B2B sales cycle from lead generation to close including a demo presentation in-person
• Created a client portfolio which includes agencies, developers and end clients
• Generated leads from several sources such as Internet, congress, professional events, etc
• Researched and analysed the US & LatAm markets in order to introduce and develop the product
• Developed a partnership program with the intention of expanding the product worldwide

Dublin 2, Denzille Lane, IE

• Responsible for Ireland market and client collaboration with eight clients in the travel industry.
• Managed SEM for client accounts
• Developed an E-Commerce site for South American markets in Spanish and Portuguese selling software products through affiliation marketing and strategic partnership collaboration
• Introduced an advanced analytic service that boosted internal sales
• Managed digital analytic tools and tracking to optimize advertising campaigns
• Delivered monthly reporting to our clients including ROI break-even analysis to tailor to client budget and desired services

• Responsible for public relations and social media communication across Ireland and Brazil for six major music festivals
• Worked as sponsorship sales assistant with major brands such as Bacardi, Jaegermeister, Corona, and Heineken resulting in 126% (700k) above yearly sales target
• Developed and implemented a 360 degree communications plan for each event
• Created and managed E-mail Marketing database. Database increased by 60% in one year.
• Coordinated the expansion project in Brazil
• Lead the community management and the SEM, SEO and SMM campaigns on Google and Facebook including website, profile, groups, fan page, photo contest, and twitter

Executive Leadership Essential

Marketing, Thesis About Social Networks