José Antonio Borja Ferrari Email & Phone Number

Sevilla, Al, Es

Sevilla Y Alrededores, España

Sevilla Y Alrededores, España

Sevilla Y Alrededores, España

Sevilla Area, Spain

Avantine by beon. wordlwide es una agencia de marketing y publicidad que nació hace más de 18 años y que trabaja bajo una visión global de marketing estratégico, con clientes como Porche, Scalpers, Acción Contra el Hambre, Mercedes, Ikea, Apis o Estrella Galicia.Como especialista en Inbound Marketing y CRO/UX mis principales funciones son:• Diseño y ejecución de estrategias de marketing digital basadas en la metodología inbound.• Localización e implementación de oportunidades para mejorar la usabilidad y la conversión web (CRO): tests A/B, mapas de calor, grabaciones de sesión y eye-tracking con Hotjar y Google Optimize.• Diseño de embudos de conversión digital con el objetivo de captar tráfico, obtener leads, realizar seguimiento y convertir clientes.• Prototipado de páginas web: diseño de wireframes orientados a mejorar la conversión, la usabilidad y ofrecer una buena experiencia de usuario. Diseño de la arquitectura de la información a través de la filosofía mobile first. Uso de herramientas como Adobe XD, InVision y Mockflow.• Diseño y elaboración de landing pages, formularios y thank you pages. Uso de herramientas como Leadpages, Instapage, Visual Composer o Elementor.• Marketing Automation: diseño e implementación de workflows, acciones de lead nurturing y lead scoring, a través de plataformas como Mautic, SalesManago y HubSpot.• Email Marketing: planificación y ejecución de campañas de email marketing, segmentación, envíos y análisis de resultados. Uso de herramientas como MailChimp y MailRelay.• Gestión de contenidos digitales en WordPress y PrestaShop.• Análisis, optimización y apoyo en campañas SEO/SEM, Social Ads y Redes Sociales.• Analítica web: análisis de la competencia, definición y monitorización de métricas de rendimiento claves (KPIs) y elaboración de informes.

Actus International offers Inbound Marketing, Sales Enablement and Account-Based Marketing services to technology companies and global consultancies like Cisco, Ivanti, Kofax, CyberArk or ThreatQ. As a HubSpot Certified Partner, Actus offers fully integrated business growth services including:- Growing SEO / Organic Presence- Attracting more Traffic to Websites- Generating Better Quality Leads- Optimizing Sales Funnels- Converting Leads to Customers- Proving the ROI of Marketing ActivitiesThis stage is the leap that allowed me to assume operative and strategic management functions working with a marketing agency at an international level. Also, this experience has given me a global vision of all the functional areas of a company, and I can make efficient and integrative decisions.As an Inbound Marketing & CRM Specialist, my main functions are:--- Marketing Strategy ---- Brand Identity Development- Buyer Persona Development- Conversion Path Building- Content and Website Audit- Marketing and Sales Alignment- Web Analytics / Data Analysis--- Content Marketing ---- Content Strategy (Campaigns and Calendar)- SEO Optimization (SEO OnPage / Off Page, Keyword Research, Link Building)- Content Offerings (Ebooks, Guides, Checklists, Videos, etc.)- Blog Content, Call to Actions, Landing Pages and Forms--- Social Media ---- Social Media Marketing plan- Community Management (Monitoring, Publishing and Reporting)- Testing, evaluating, and adjusting--- Marketing Automation ---- Email Marketing Campaings- A/B Testing and Workflows- Lead Scoring and Lead Nurturing--- CRM Management --- - CRM Management through EMEA region (working with Zoho CRM, SalesForce and HubSpot Sales)- Database Management (Data Entry, Data Curation and Data Mining)- Segmentation, Clusters and Contextual Marketing--- Market Research ---- Market studies (customers, companies and industries)- Identification of main decison makers and contact info

Noxium designs, manufactures and commercialises communication products for industrial applications that require connectivity in real time. With applications on Energy, Utilities and Environmental Solutions, Noxium offers Wireless Comunications products and Remote Meters and Sensors for customers like Vodafone, Movistar, Enel or Adif.At this stage, I began to experiment and discover the benefits of marketing in B2B environments. Self-taught, I learned to use numerous marketing tools like MailChimp, Sugar CRM, Google Analytics, Microsft Excel (medium-advanced user) Adobe Photshop or Adobe After Effects.As a Marketing Assistant, my main functions were:- Content Management- Web Analytics- Email Campaigns Management- Customer Database Management- Web Usability and User Experience

Sevilla Y Alrededores, España

Accredited pollster by the University of Seville on the research: “Investigación sobre el perfil y las percepciones del socio-aficionado del Real Betis Balompié”. The team carried out data collection and fieldwork during matches against Atletico de Madrid and Barcelona F.C.

Master Degree On Strategic Management & International Business, Marketing/Marketing Management, General

This master degree has provided me with the necessary training to perform international management tasks, analyzing in detail.

Degree On Marketing And Market Research, Marketing

This degree has given me such skills as searching for market state indicators, the integral analysis and the ability to make the necessary.